Monday, October 31, 2011

Producer Sajid Nadiadwala spends a whopping 5 crores on a single set for Housefull 2




Producer Sajid Nadiadwala spends a whopping 5 crores on a single set for Housefull 2
Outdoing himself with every film he produces, Sajid Nadiadwala has supposedly put in a whopping 5 crores to reconstruct the famous Burglhey Palace in London at Filmistan Studios,Mumbai for a couple of scenes in his forthcoming venture Housefull 2.
After having sat on the script of the film, like he does with all other NGE productions,the producer wanted to recreate the sets with specific detailing in its structure and palate of colors sparing no cost,since the climax of the film as well as a song is to be shot in the interiors .
Confirms Sajid Khan “The set is so unbelievably real that I sometimes feel I’m inside the UK castle we shot in August. The primary reason of putting up a set was because of the action and pyrotechnics which obviously were forbidden to do in the real castle as it was a heritage monument.”
The producer is no stranger to constructing monstrous sets for his films.The entire town was created on sets for his film Mujhse Shaadi Karogi 
Says producer Sajid Nadiadwala “All NGE films have been larger than life –And since I’ve sat on almost all the scripts of the films I’ve produced ,I do not compromise on aesthetics and visuals that could add to a scene –We’ve spent an approximate 5 crores for his particular set –In ways I want to discourage piracy ,I rather have audiences come to a theatre to watch my films for its larger than life visuals then illegally downloading it –“

Ra.One has a good diwali at the box office

Shah Rukh Khan's Ra.One (Hindi), despite bad reviews, has had a successful extended five-day weekend at the domestic box office, earning around Rs 81 crore net as per boxoffice India estimates. The regional versions clocked around Rs 4.50 crore net, thereby taking the total to Rs 85.50 crore.
Ra.One overdose...has paid off!
According to boxoffice India, the Hindi version fell around Rs 4 crore short of the total set by Bodyguard which also had an extended five-day weekend. Bodyguard yielded Rs 86.10 crore (all-India net collections) in its first five days.
The dubbed version in Tamil got a decent opening at the Tamil box office. The collection of the multilingual film was slowed down due to other Kollywood releases like Vijay-starrer Velayudham and Surya's 7aam Arivu. The movie was largely affected by Velayudham and 7aam Arivu, as they occupied 400 screens in Tamil Nadu.
SRK turns 'Ra.One' to marketing gold
Eros International, the co-producers of the film, is however elated with Ra.One's performance at the box office and is laughing their way to the bank. An official statement from Eros International states that Ra.One, which released across theatres worldwide on 26th October 2011, has set a new record at the Indian box office by earning a gross of Rs 170 crore worldwide in the opening weekend (first five days of release).
Ra.One has triumphed at the box office with an incredible weekend gross collection of Rs 137.25 crore (net collection of Rs 96 crore) in India and Rs 32.75 crore overseas.
"The financial success of Ra.One demonstrates the efficacy of our movie monetization model and the unparalleled strength of our marketing and distribution network both in India and globally. Ra.One is a profitable venture and the performance is as per our expectations," says Kamal Jain, Group CFO, Eros International Media.
Jigar Shah, Sr VP and Head of Research at Kim Eng Securities that tracks Eros International which is listed on the BSE stock exchange, says: "Eros has already made a profit of Rs 35 crore after the first five days. The film should certainly run for another 1 week in the cinemas." 
It must be kept in mind that with the Eid holiday coming up next week and no other major film releases, Ra.One stands to have a good extended run at the box office for one more week.
Ra.One, the Sci-Fi super hero thriller, was made for a budget of Rs 150 crore. But unfortunately the film lacks in a good script. The visual effects of the film are good but not out of this world. It's quite a mix of Ironman, Terminator, X-Men all put together. Probably, that's one of the reasons why the producers went all out to promote the film.
The producers, Eros International and Red Chillies, embarked on 360-degree global campaign which had never been attempted by any other Bollywood film. The film tied up with in excess of 25 brands for an amount of Rs 52 crore. These brands include Sony PlayStation, YouTube, Nerolac, McDonald's, Western Union Money Transfer, UTV Indiagames, Videocon, Nokia, Coke, ESPN Star Sports and Cinthol amongst others.
The marketing hype paid off well and the producers recovered a little over Rs 100 crore even before the film released by selling all the necessary rights such as cable and satellite rights, music rights and the marketing rights.
"Ra.One has also been able to set a new benchmark in terms of brand tie ups and merchandising. With Volkswagan, McDonalds, PlayStation and Tag Heur amongst its partners it has opened up a whole new areas of funding and cross promotion. Through pre-licensing of rights and the strong theatrical advances and collections till date, we have already recovered our investment," explains Jain.
Eros expects that the international exposure of Ra.One will continue to grow in the coming months as it continues to take the film to many more countries. The film is scheduled for theatrical release in the first quarter of 2012 across several territories including South Korea, Hong Kong, Taiwan, Russia, Lebanon, Jordan, Syria and Palestine, Brazil, Spain, Italy and Greece.
                                                                                                              courtesy- Business Today

Reliance Mediaworks offers 3D conversion, `Don 2` first project

Reliance Mediaworks is offering 3D conversion services to Bollywood studios and its first project is Shah Rukh Khan-starrer `Don 2: The Chase Continues`.
Producer Ritesh Sidhwani says the success of "Harry Potter and the Deathly Hallows - Part 2" in 3D drove their decision to convert "Don 2" into the format.
"After seeing the success of `Harry Potter` which was also converted, we were absolutely sure that the experience and thrill of watching a 3D film is not lost if the conversion is done correctly, and seeing the result of the demo done by Reliance we were convinced that we should bring `Don 2` to cinemas in 3D," said Sidhwani of Excel Entertainment.
The film and media services firm of the Reliance Group is offering expertise and proprietary technology developed for Hollywood to Indian film studios from its Navi Mumbai facility.
It will also provide creative expertise as well as powerful tools for 3D project requirements and other services through its team of more than 600 trained artists, a press statement said.
"Hollywood has shown how the 3D format can enhance the immersive audience experience and for Bollywood. 3D will prove to be the next technological phase in entertainment," said Reliance MediaWorks CEO Anil Arjun.
"Within the next two years, the 3D cinema screen count is expected to cross 1,500 screens in India and the penetration of 3D television will also be significant, establishing exceptional opportunity which Indian film studios can leverage to garner higher returns," he added.
Reliance MediaWorks` bouquet of 3D services includes stereoscopic 2D to 3D conversion, services for 3D alignment issues, image and detail enhancements, grain and noise management and on-set consulting, DI grading for 3D, creation and handling of 3D DCPs and 3D camera services.
"Don 2: The Chase Continues" will release in cinemas Dec 23. It will be released in both 2D and 3D formats.
Director Farhan Akhtar is content with the 3D coversion.
"The 3D conversion of `Don 2` has been done exceedingly well by the Reliance MediaWorks team and we are very happy with outcome. We explored the option of releasing the film in 3D by doing a test demo and the results came out looking fabulous," said Akhtar.
"Since it was translating well and technology has come to a point where we don`t need to shy away from it, we decided to go ahead and give the audiences a 3D experience of `Don 2`," he added.
                                                                                                                         IANS

Yash Raj Films to bring Allu Arjun to Bollywood?

Bollywood’s prestigious production house Yash Raj Films has reportedly offered young Tollywood superstar Allu Arjun a lead role in its upcoming Bollywood film.
According to sources, the actor is expected to meet the bosses of Yash Raj Films soon and discuss the project. Though Allu Arjun’s dates are fully packed with four Telugu films, the actor is keen to sign this project, which is said to be romantic entertainer. If this happens, it would be Allu Arjun’s debut Hindi film.
Meanwhile, it is also said that Allu Arjun has already refused the Bollywood film offered by Yash Raj Films due to his Tollywood commitments in hand. However, official confirmation is awaited.
Read more: http://filmreviews.bizhat.com/telugu/yash-raj-films-to-bring-allu-arjun-to-bollywood/#ixzz1cMJ8p7Km

When Ranbir, Nargis and Imtiaz ran away to the fields of Punjab!!

Team Rockstar aka Ranbir Kapoor, Nargis Fakhri and director Imtiaz Ali spent some quality time with nature as the trio shared some fun moments amongst the lush green fields of Punjab recently, all by themselves!
After meeting the students of a local university in Jalandhar, the team who has been traveling on an exciting road trip across Punjab had a little time to themselves before their next venture….
So we hear that Rockstar Ranbir Kapoor, Nargis and Imtiaz took off to the fields on Jalandar all by themselves without their security team, assistants and other staff!
We hear that an excited Nargis was running around chasing grass hoppers and taking in the sights of the beautiful green fields...Imtiaz disappeared to some place to soak in the peace... and Ranbir spent time sitting on the muddy grass surrounded by acres of land all around with cows chewing on their supper, breezy weather, totally isolated from the madness!
Says Ranbir, “We thoroughly enjoyed our peaceful time in the rustic atmosphere. It was really nice and we all felt alive being so close to nature! We had the most fantastic time in Punjab and I want to thank everyone for the warm welcome and the love and the support given to team Rockstar!”
Shree Ashtavinayak CineVision Ltd and Eros International’s Rockstar releases 11.11.11.

Kangana Ranaut: Bollywood’s first super girl!

Kangna Ranaut has been taken on board to be India’s first sci-fi female character. After experimenting with roles ranging from a supermodel- superstar to that of a drug addict, it’s now time for her to prove her acting prowess further.
Filmmaker Rakesh Roshan who is planning ‘Krissh 3’, an yet another sequel to the superhero franchise, has reportedly signed the curly haired actress for it. Roshan’s always wanted Kangna to play the role but due to her date issues she could not be a part of their project, when she was approached first.
Senior Roshan discussed the super girl role with many big actresses in the past six months but only returned disappointed. On being back to square one, when he re-approached Kangana recently, he got lucky.
Apparently, initially the actress had given her dates to ‘Dedh Ishqya’, shooting schedule for which got pushed to next year. At the same time, Roshan himself pushed the shooting of ‘Krissh 3’ to December this year.
Two subsequent moves, destiny and luck, has finally landed Kangy baby the role of India’s first super girl.
Kangana could not be happier on grabbing this opportunity that once almost slipped out of her hands. We have all seen her portray critical characters that involve human emotions, with great finesse. But now the question is, will she be able to pull off a super girl act or not.
As reported by a daily, a source close to her said, "Moving to a sci-fi character that draws its inspiration from superwomen like Wonder Woman or Supergirl was a challenge and a natural progression for an actress who loves challenges. She`s embarked on a rigorous training schedule which includes an intense martial arts programme. She believes the role is going to be a lot of fun and is looking forward to this."

HRISHITA BHATT &SHUBH MUKHERJEE WALKED THE RAMP FOR RIYAZ GANGJI's WEDDING COLLECTION IN DELHI

Riyaz Ganngji unveiled his outstanding ethnic weddingcollection at the hotel Raddision in New Delhi. To embrace his ramp show the lead pair of upcoming flick ‘Shakal Pe MatJa’, Shubh Mukkherjee & Hrishita Bhatt walked the ramp at the show.  Hrishita bhatt looked graceful wearing agreen designer Lehnga and  walked hand inhand with Shubh Mukherjee who wore an ethnic sherwani complimenting thewardrobe of Hrishita. “I feel extremely overwhelmed to have Shubh &Hrishita here. My collection became more graceful with their presence” ,expressed Riyaz.

Ra.One breaks box office record with Rs 170cr collections

Eros International Media Ltd (Eros International), a leading global company in the Indian film entertainment industry has announced a historic and record breaking opening for Shah Rukh Khan’s Ra.One, produced by Red Chillies Entertainments in association with Winford Productions which released across theatres worldwide on 26th October 2011. SRK’s super hero action film has set a new record at the Indian box office by earning a gross of Rs. 170 crore worldwide in the opening weekend (first five days of release).
The highly anticipated Diwali release triumphed at the box office with an incredible weekend gross collection of Rs. 137.25 crore (Net Collection of Rs. 96 crore) in India and Rs. 32.75 crore overseas. Since its release, Ra.One has been creating history by shattering regional, national and international box office record after record with the biggest Diwali day opening followed by the biggest single day collections for an Indian film and now the biggest ever weekend release for both India and overseas box office.
Ra.One opened across more than 4,000 plus screens worldwide (3,100 plus screens in India and 904 prints internationally, including 3D, Tamil and Telugu) and is the biggest Hindi grosser in south markets too.
Commenting on the opening, Nandu Ahuja, Sr. VP, Distribution, Eros International Media Ltd said, “Ra. One released to packed houses across the country on Diwali day and has already created history by taking over the mantle of the biggest domestic earner so far. The film continues to be on its record breaking spree with several new achievements since its release. It has touched the highest individual collection in circuits such as Mumbai, Delhi, Punjab and Rajasthan. We see repeat viewings of the movie with the 3-D version being equally sought after. With the Eid holiday also coming up next week and no other major film release; we are anticipating the film to continue doing huge numbers”.
Speaking on Ra.One’s overseas performance, Pranab Kapadia, President – Distribution - Eros International plc said, “With Ra.One, Eros International once again consolidates and establishes its global distribution network and the film is enjoying a superb run across all major regions including UK, North America, Europe, Australia and the Middle East. Overseas, the film has broken SRK’s own previous first weekend record established by My Name is Khan and Ra. One now occupies the position of biggest Indian first weekend grosser overseas as well. The Saturday release of 3D versions in most overseas markets means that we are looking at the film continuing to do some excellent numbers through the coming weeks”.
Ken Naz, President, Eros International, USA added, “Eros has capitalized on its key competitive advantage of its worldwide distribution network to exploit the film and not surprisingly, Ra.One has had a brilliant opening across the country. Despite storms in the east coast and a state of emergency declared, the film has performed so well. Apart from audience appreciation, leading media like the New York Times and LA Times have hailed the film too and we can confidently declare this film to be one of the biggest ever blockbusters and top earners for an Indian film in the USA”.
Kamal Jain, Group CFO, Eros International Media Ltd said, “As well as setting new box office records, Ra.One has also been able to set a new benchmark in terms of brand tie ups and merchandising. With Volkswagan, McDonalds, PlayStation and Tag Heur amongst its partners it has opened up a whole new areas of funding and cross promotion. Through pre-licensing of rights and the strong theatrical advances and collections till date, we have already recovered our investment. The financial success of Ra.One demonstrates the efficacy of our movie monetization model and the unparalleled strength of our marketing and distribution network both in India and globally. We are very glad with the results posted by Ra.One and it is a profitable venture and the performance is as per our expectations”.
The international exposure of Ra.One will continue to grow in the coming months as Eros International continues to take the film to more and more countries. The film is scheduled for theatrical release in the first quarter of 2012 across several territories including South Korea, Hong Kong , Taiwan , Russia , Lebanon, Jordan, Syria and Palestine , Brazil , Spain, Italy and Greece .
Ra.One is Shah Rukh Khan’s most ambitious project to date directed by Anubhav Sinha starring King Khan himself as G.One along with Arjun Rampal as Ra.One and Kareena Kapoor. The film's visual effects and state of the art production techniques have set a new standard in Indian film. All this, combined with a widely acclaimed soundtrack produced by Vishal & Shekhar and featuring Grammy award nominee Akon, have made Ra.One a must see film.
For Eros, the success of Ra.One is part of its ongoing slate of film releases. In the current financial year it expects to release over 70 Indian films with high profile releases to date including Ready, Murder 2, Zindagi Na Milegi Dobara and Mausam. The line-up for the remainder of the financial year continues to look very attractive with three major releases still to come – Imtiaz Ali’s Rockstar, Rohit Dhawan’s Desi Boyz and Shriram Raghavan’s Agent Vinod.

Sunday, October 30, 2011

“DAM 999” to release in 3D on 25th November, 2011



Synopsis
A corrupt mayor builds a new dam for political gains and personal glory endangering millions of innocent lives; A mariner desperate to save his sister from evil; Two not-so-young lovers challenging destiny in a bid to unite; A woman on a mission to win her family back; A little boy battling a deadly disease; A devoted wife wants to be with her husband even in death; And the astrologer who has foreseen their ominous fate - Nine lives entwined by the impending disaster. Take the journey of a lifetime - Nine characters, Nine moods and a crumbling dam of emotions... DAM999 - experience it in 3D!
The Cast and the Character
Rajit Kapur: Rajit Kapur, the versatile Indian actor, is the winner of the National Film Award for Best Actor for his portrayal of Mahatma Gandhi in the movie 'The Making of the Mahatma'. Rajit Kapur is a theatre actor as well as a director. In DAM999, the acting maestro dons the role of Shankaran who portrays Shantha rasa, the rasa of tranquility.
 Joshua Fredric Smith: He plays Captain Fredrick Brown, a tongue-in-cheek Anglo-Indian mariner, an epitome of Hasya, the rasa of laughter. Joshua, who was born in Northern California, made it to Hollywood following his grandfather's desire to make him a 'star'. Through his passion and determination, he is slowly on his way to fulfill that dream. Joshua's recent films include 'Finding a Place' and 'The Road to Freedom' was screened in Cannes.
Linda Arsenio: The audacious and heroic mood of Veera rasa (Courage) is portrayed by Linda's character as Sandra, a clued-in TV journalist. This young actress and model from Texas made her debut with an English film 'The Process of Creative Deception' before stepping into the Indian film industry. She has acted in films worldwide. She have done major roles in ‘Kabul Express’, ‘Pazhasshi Raja’, ‘Aaloo Chaat’, ‘Mumbai Salsa’, ‘Kedi’ etc.
Gary Richardson : The actor featured in award-winning and critically-acclaimed Marathi flick Harishchandrachi Factory and the Cannes and Academy Award winning movie 'Missing'. In DAM999 he plays the part of Mariya's father, Mayor John Brown.
Jaala Pickering: Jaala plays the role of Maria in DAM999, Freddy's invalid sister who is confined to her home. A personification of Bhayanaka rasa, Maria characterizes terror. Jaala Pickering is a well known English actress, model, television host and a professional dancer. She has played lead roles in 'A Brief History of Women' and 'The Humdrummer'. This hazel-eyed beauty has had many highly popular TV series and commercials to her credit.
Ashish Vidyarthi: The National Award winning actor Ashish Vidyarthi plays Durai, the antagonist in the movie. Bheebatsa is the rasa he represents and it symbolizes disgust. Though he started his acting career with a Kannada film, he soon became the 'most punched' villain in Bollywood. He is a gifted actor who has completed over 150 movies.
Vinay Rai: Vinay Rai plays the part of Vinay in the movie, a mariner and Freddy's trusted friend. Vinay is aggressive, fierce and ferocious and stands for Roudra rasa, the rasa of fury. The actor was merited for his performance in Kollywood which is India's second largest film industry in terms of revenue and worldwide distribution. 
Vimala Raman: An actress, a model and a trained Bharatnatyam dancer, the charming Vimala Raman plays Meera, an archetype of the rasa of compassion, Karuna. This former Miss India Australia 2004 has proved her mettle as an actress in four South Indian languages.
Megha Burman: Megha Burman the young Bengali beauty portrays Shringara rasa that stands for romance in the movie. She plays the character of Raziya; a Pakistani in DAM999.The young actress has been a part of various television commercials, promos and print campaigns.

Crew
Director
Sohan Roy: Sohan Roy is primarily a mariner and the master brain behind Marine BizTV, the first global Maritime TV channel. He is a marine engineer, a naval architect, a director, a lyricist, an actor and an artist. Know more about this multitalented personality from www.sohanroy.com
Project Consultant
Eric Sherman: Eric Sherman is a Direction and Production Consultant with Universal Studios, Paramount Pictures and The Mount Company. He has worked with most of the leading writers, producers and directors in Hollywood. Eric is the director and producer of numerous feature films, documentaries, television programs and corporate videos. His work has won more than hundred awards, including the prestigious Peabody Award for Broadcasting. 
Script Doctor
Rob Tobin: Rob Tobin is a screenwriter, a writing coach, lecturer and author of some commendable books on screenwriting. He has won the esteemed Telluride Indiefest Award for his script 'Chasing Steven Spielberg' in 2004. 
Director of Photography
Ajayan Vincent: With DAM999, Ajayan Vincent is the only cinematographer from South India who has captured a 3D Hollywood movie. This visual genius has run the camera for nearly 100 films. His brilliant and bold use of the camera secured him a number of awards as well as critical acclamations.
Editor
Suresh Pai: One among the top leading editors in Bollywood, who won National Award twice, is carrying out the edit of DAM999. 
Production Designer
Thotta Tharani: He has won National Film Award for Art Direction thrice. Thotta Tharani has worked in three foreign productions also. The splendor and opulence of his sets are a visual indulgence in itself. Thotta Tharani is also a recipient of Padma Shri Award as a Set Designer and Art Director. 
Music Director
Ousephachan: He has composed the tunes for DAM999. He is the winner of the 2007 National Film Award for Music Direction. This music maestro is also an expert violinist. Ousephachan has associated with A R Rahman for most of his films in the late 80s. 
Sound Designer
Shajith Koyeri: Shajith is one of the country’s top Sound Designers. He was part of the trio that won the National Award and the Filmfare Award for sound design in 2006 for Omkara. He has worked on more than 60 films as sound editor and designer.
Casting Director
Uzma Xina Kang: She was the Chief Assistant Director and Casting Director of the Aishwarya Rai-starrer ‘Provoked’.
Make-Up Artist
Pattanam Rasheed: Pattanam Rasheed is a National Award winning Make-Up artist. He won the honour in 2007 for gracefully ageing Mohanlal in 'Paradesi'. Rasheed has won several Kerala State Awards also for his art with make-up. He has worked on Ismail Merchant’s ‘Cotton Mary’ which saw him working with Hollywood professionals. 
Costume Designer
S B Satheesh: Satheesh is known for recreating the style of the bygone era through his costumes. He is the 2007 National Award winner for costume design for the period film ‘Daya’. He is a seven-time winner of the Kerala State Film Award.
Graphics Supervisor
V. Srinivas Murali Mohan: An Indian visual effects designer and the founder of Indian Artists Computer Graphics Pvt Ltd. He has been working for over fifteen years as a Visual Effects Supervisor and his latest flicks were Rajnikanth starring ‘Enthiran’ (2010), ‘Sivaji - The Boss’ and many more box office hits.
Action Director
Anal Arasu: Anal Arasu, who has mesmerized the audience by synchronizing many breathtaking stunt sequence is getting a break in Hollywood through DAM999. With more than 180 movies in his kitty he became one of the most paid action directors in India. 
Choreographer
Prasanna : The talented choreographer has smash hits like Dashavatharam, Chup Chup Ke, Bhaagam Bhaag and Garam Masala to his credits. Prasanna has choreographed around 300 films and has done 70 stage shows across few countries. He has even won the critic awards in Malayalam films in 2003 and 2004.
Visual Effects
Prasad EFX Chennai: The National Award winner for Best Special Effects in Krish (2007) has joined the DAM999 crew to stun the audience again with the magic of visual effects. It is India's largest post production house which delivers cutting edge technology state of art equipment facilities. The firm is led by a group of over 600 experienced professionals who have created visual effects for some major projects in the industry. Prasad EFX promises to once again create an exemplary impact in the minds of the audience by reincarnating a magical world of visual effects through DAM999. 
Visual Effects
Landslide Sequence: EYEQUBE STUDIOS
http://www.eyeqube.com/
Playback Singer (Male)
Hariharan: Hariharan, one of the pioneers of Indian music who has bagged multiple National Awards in the year 1998 and 2009 is also a part of the growing list of highly decorated artists associating with DAM999. His talents has stunned the world with his work in some of the blockbuster hits like Roja, Bombay, Taal and many more.
Playback Singer (Male)
P. Jayachandran: This legendary singer has recorded more than 10,000 songs in Malayalam, Tamil, Telugu, Kannada and Hindi. He is affectionately called as Bhava Gaayakan or the Expressive Singer. Jayachandran has won the National Award for male playback singer in 1985. He has also received the Kerala State Award four times and Tamil Nadu State Award twice. For his contributions to Tamil music, the Tamil Nadu state conferred him the title of ‘Kalaimamani’.  
Playback Singer (Female)
K S Chithra: Chitra, the nightingale of South India, is a six-time National Award winner for female playback singer and a recipient of the prestigious Padma Shri title by the Government of India in 2005. She is the only playback singer to be recognized by the Kerala, Tamil Nadu, Andhra Pradesh and Karnataka state governments. Chithra has lent her voice to more than 25,000 songs till date in Malayalam, Tamil, Telugu, Kannada, Oriya, Hindi, Assamese and Bengali languages. 
Playback Singer (Female)
Shreya Ghoshal: The musical mystic Shreya Ghoshal is all set to tune in with the pied piper of Indian music Ouseppachan for DAM999. Shreya Ghoshal, the four time National Award winner will make her debut in Hollywood with DAM999. The male version will be sung by Hariharan. Shreya Ghoshal an established singer who has exceeded the expectations of India with her works in various regional languages.
BizTV Network’s Emotional Thriller
“DAM 999” to release in 3D on 25th November, 2011
Mumbai, 31st October, 2011: UAE-based BizTV Network’s forthcoming movie, “DAM 999” is slated for a nationwide 3D release in India on November 25th, 2011. This is the first international movie by mariners, directed by Sohan Roy, who is primarily a mariner and produced by BizTV network.
Shot in a single start-to-end schedule “DAM 999” has sixteen National and International award winning cast and crew working behind and in the scenes of the movie. It is based on real life incidents bringing to life the memories of 1975 Banqiao Dam disaster in China which claimed the lives of an estimated 250,000 people.
It is a movie with a social cause which describes the hazards dams can cause and creates awareness among the masses about the impending dangers of a dam collapse, if not attended on time.
The director, Sohan Roy says, “It was my deep rooted passion to make a movie on the Hollywood canvas, with a ‘Made in India’ stamp on it while bidding for the Oscars. The movie maintains a very positive note throughout, in the portrayal of Indian culture and values. In my voyage towards this destination, I was joined in by a group of talented people, including 16 National and International award winners, who sailed across this sea, overcoming all the hurdles and making it to the shore of our dream – DAM 999.”
‘DAM999’ is all about a corrupt mayor who builds a new dam for political gains and personal glory endangering millions of innocent lives; a mariner desperate to save his sister from evil; two not-so-young lovers challenging destiny in a bid to unite; a woman on a mission to win her family back; a little boy battling a deadly disease; a devoted wife wants to be with her husband even in death; and the astrologer who has foreseen their ominous fate - Nine lives entwined by the impending disaster. Take the journey of a lifetime - Nine characters, Nine moods and a crumbling dam of emotions.
A movie with global ambitions, ‘DAM 999’ boasts of an ensemble cast staring Rajit Kapur, Joshua Fredric Smith, Linda Arsenio, Jaala Pickering, Ashish Vidyarthi, Vinay Rai, Vimala Raman, Megha Burman, Gary Richardson and Jineet Rath.
The movie will be released in three regional languages – Hindi, Tamil and Telugu along with English. The other credits of the movie include international experts Eric Sherman as Project Consultant; Rob Tobin as the Script Doctor and Uzma Xina Kang as the Casting Director of ‘DAM 999’. The crew that has worked behind the making of this movie includes eminent professionals like Ajayan Vincent, Suresh Pai, Padmashri Dr. Thota Tharrani, V. Srinivas Mohan, Ousephachan, Amala Popuri, Shajith Koyeri, Pattanam Rasheed, and S. B. Satheesh. Visual Effects, the main highlight of the climax sequence, have been done at Prasad EFX (Chennai) and EYEQUBE Studios (Mumbai).
Presented by BizTV Network, ‘DAM 999’ will be released by Warner Bros. Pictures all India on 25th November, 2011.
In English, Hindi, Tamil and Telugu/ 3D & 2D versions

Shemaroo brings Pancharatna Part 2 - Timeless Jewels – a complete package for Music Lovers

Like the five precious Ratnas of India namely Diamond, Ruby, Pearl, Emerald and Sapphire, our Music Industry too has five timeless jewels - Mohd. Rafi, Lata Mangeshkar, Kishore Kumar, Asha Bhosle and Mukesh. They together constitute the Panchratna of our industry.
The songs sung by them are like the sweet fragrance of flowers that melts into air and evokes your senses with a delightful feeling. Experience some of their beautiful creations through “Panchratna Part 2– Timeless Jewels” on Shemaroo Entertainment’s 6 DVD Song Compilation packs. It comes in the wake of the tremendous popularity and success of Panchratna (Part 1), which was also released in a 6 DVD pack.
Panchratna Part 2 has a dvd, each dedicated to the Solo Songs of the above mentioned 5 Singers. While the Lata disc features a range of songs as varied as ‘Dilbar dil se pyare..’ & ‘Thare rahio o baanke yaar”, the Rafi disc includes “Babul Ki Duwayen’ & “Aise To Na Dekho”. The Kishore disc resonates with songs like “Yeh Jawani Hai Diwnai” & “Mere Naina Sawan Bhadon” while the Asha disc sizzles with “Piya Tu Ab To Aaja”, “O Deewanon Dil Sambhalo” and many more. Mukesh dvd features a mix of hit and rare songs picturised on various actors besides Raj Kapoor. The 5 dvds constitute the Panchratnas of Hindi films.
The icing on the cake is the 6th Bonus Dvd titled Rare Jewels  which features a song each of 30 eminent artistes ranging from Manna Dey, Shamshad Begum, Talat Mehmood, Noorjahan to Jagjit Singh, Ghulam Ali, Sonu Nigam and Sadhana Sargam. With exquisite packing, Panchratna Part 2 is is a complete package for any music lover.
“Panchratna 2– Timeless Jewels” is economically priced at Rs 499/- only.
About Shemaroo
Founded in 1962, Shemaroo Entertainment Ltd is among the eminent Filmed Entertainment “Content House” in the country with activities ranging from Content Ownership, Aggregation and Distribution. The brand- Shemaroo brand is today synonymous with quality entertainment in the Indian entertainment eco system.
Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging technologies like the Mobile, Internet, Broadband, IPTV and among others. With its partnership with the major telecom operators in India, Shemaroo is one of the forefront players of the digital age. The company has also tied up with many content providers across the country.

केवल एक फिल्म की जोड़ियाँ

जहाँ फिल्मी कलाकारों की जोड़ियाँ और तिकड़ी मशहूर हुई है वहीं कुछ ऐसे कलाकार भी हैं जिन्होंने एक साथ केवल एक ही बार काम किया और फिर बाद में वे फिर कभी इकट्ठे काम नहीं कर पाये, कारण चाहे जो भी रहा हो।जहाँ फिल्मी कलाकारों की जोड़ियाँ और तिकड़ी मशहूर हुई है वहीं कुछ ऐसे कलाकार भी हैं जिन्होंने एक साथ केवल एक ही बार काम किया और फिर बाद में वे फिर कभी इकट्ठे काम नहीं कर पाये, कारण चाहे जो भी रहा हो।
राज कपूर और हेमा मालिनी फिल्म सपनों का सौदागर के बाद फिर कभी एक फिल्म में नहीं आये। उल्लेखनीय हैकि सपनों का सौदागर हेमा मालिनी की पहली फिल्म थी।
दिलीप कुमार और नूतन ने केवल एक बार ही एक साथ काम किया है, फिल्म कर्मा।
दिलीप कुमार और अमिताभ बच्चन की एकमात्र फिल्म है शक्ति।
जितेन्द्र और सायरा बानो की केवल एक ही फिल्म आई है आज तक, जी हाँ आपको भी याद आ गया होगा कि फिल्म है आखरी दाँव।
  • जितेन्द्र और शर्मिला टैगोर की एक मात्र फिल्म है मेरे हमसफर।
  • अमिताभ बच्चन और माला सिन्हा ने एक साथ केवल फिल्म संजोग में काम किया है।
  • अमिताभ बच्चन और जितेन्द्र को एक साथ लेकर केवल एक ही फिल्म फिल्म बनी फिल्म का नाम है गहरी चाल।
  • अमिताभ बच्चन और नूतन की एकमात्र फिल्म है सौदागर।
  • अमिताभ बच्चन और रीना राय एक साथ केवल फिल्म नसीब में आये। यद्यपि फिल्म अंधा कानून में भी दोनों कारोल था पर पूरे फिल्म में दोनों कलाकारों का एक साथ कोई भी दृश्य नहीं है।
  • अमिताभ बच्चन और नाना पाटेकर की एक ही फिल्म है, नाम है कोहराम।
  • शत्रुघ्न सिन्हा और विद्या सिन्हा केवल एक बार फिल्म मगरूर में ही एक साथ आये।
  • राकेश रोशन और हेमा मालिनी की एकमात्र फिल्म है पराया धन। यह राकेश रोशन की पहली फिल्म थी।
  • राज कुमार और डैनी की एकमात्र फिल्म है बुलंदी।
  • राज कुमार और नाना पाटेकर को एक साथ लेकर एक ही फिल्म बनी है तिरंगा।
  • शत्रुघ्न सिन्हा और राज कुमार की केवल एक ही फिल्म है चंबल की कसम।
  • शत्रुघ्न सिन्हा और रजनीकांत एक साथ फिल्म असली नकली में ही आये।
  • शेखर सुमन और रेखा की एक ही फिल्म है उत्सव।
  • आमिर खान और नीलम की एकमात्र फिल्म है अफ़साना प्यार का।
क ही परिवार के तीन पीढ़ियों के कलाकारों को एक साथ लेकर केवल एक ही फिल्म बनी है, फिल्म का नाम है "कल आज और कल" तथा कलाकार हैं पृथ्वीराज कपूर, राज कपूर और रणधीर कपूर।
दिलीप कुमार और राजकुमार का नाम इस लिस्ट में आ जाता यदि उनकी पहली फिल्म पैगाम के 32 साल बाद सुभाष घई ने दोनों को अपनी फिल्म सौदागर में फिर से एक बार काम करने का अवसर न दिया होता।

corporatization-of-hindi-film-industry

India is the highest producer of feature films in the world and will continue to be so because of its linguistic diversity which is unique to the country. Though many people refer to Hindi film industry as the Indian film industry, it may be misleading as films made in other languages in India (mainly in Tamil and Telugu) are not just as good in content but also very different in cinematic style and grammar. They have almost equal viewership and are made in similar budget. However, being the national language Hindi is the highest spoken or understood tongue which gives the industry an edge over the rest which are referred to regional film industries.
The paper focuses on the Hindi film industry whose primary market is among the Hindi speaking audience in Northern India. But the market is also extended to non Hindi speaking areas specially the metro cities of South India which adds substantial revenue. The box office for Hindi films is split into many sectors which the trade calls circuits or territories.
The main territories are:
Mumbai territory is formed by Mumbai City, Gujarat and parts of Maharashtra and Karnataka.
Delhi/UP territory is formed by Delhi City and the states of Uttar Pradesh and Uttarakhand.
East Punjab territory is formed by the states of Punjab, Haryana, Himachal Pradesh and Kashmir.
West Bengal territory is formed by the state of West Bengal including Kolkata City.
Bihar territory is formed by the states of Bihar and Jharkhand and parts of Chhattisgarh.
CP Berar territory is formed by parts of Madhya Pradesh and Chhattisgarh.
CI Territory is formed by parts of Madhya Pradesh.
Rajasthan territory is formed by the state of Rajasthan.
Nizam territory is formed by Hyderabad and parts of Andhra Pradesh
Mysore territory is formed by most of Karnataka including Bangalore.
There are also some other very small territories like Assam, Orissa, Tamil Nadu, Kerala and Andhra.
Hindi film industry, for the largest period of time remained an unorganized sector. Though during initial years, the studio system prevailed. Under the system, actors were employees of the studio in its payroll. However, as the industry grew in size the actors started to charge more hence became impossible for studios to keep them exclusively. The actors became freelancers who worked with a producer for a film. He was free to do films with any producer at any time. This ultimately led to the death of the studio system which was replaced by independent producers. The finances were completely bore by the producers and were often a shoddy area as it was undisclosed. Black money was pumped into the system which led to high rates of interest. The underworld was infamously associated with the film industry as it became evident with many incidents over the years.
However, there was wind of change when the government accorded “industry” status to the film industry in 2000. This opened the path for producers to get bank credits on lower interest rates rather than relying on black money. A lot of things which were informally done (like signing an actor which was a verbal commitment is now changed to legal documents) were formalized. The production, distribution and exhibition were integrated giving greater control to the corporate over the functioning and accountability.
The advent of multiplex cinemas brought a new phase in Indian film viewing experience. Initially multiplexes were brought to cater to the elite class who prefer a different kind of cinema than what is popular among mass. But the phenomenal growth of multiplexes among metros has changed the situation. More than 50% of total theatrical revenue comes from multiplexes and with its ever increasing presence; it would be much more in near future. Hence with its different customer base, Hindi films were started to be made differently deviating from the popular formula films. Though the phenomenon led to quality cinema, it meant death knell for the single screen theatres which were infamous for lousy amenities, poor sound quality. Audience shifted from single screens to multiplexes producing a great divide which in popular terms referred to “multiplex audience” and “Mass”. Though multiplex audience is lesser in number, they have more monetary power and add more revenue and hence their demand is given priority. Films are made either for multiplex or mass. Quite obviously, multiplex takes the cake. There are hardly any films which can successfully cater to both the categories. But with diminishing number of single screens, it can be safely said that future is for multiplexes with ever increasing buying power of Indian middle class.
The majority of the cinema-going audience in India consists of young men from a variety of regional, linguistic, religious, and class backgrounds. Today there are around 500 million Indians under 25 out of a total population of more than 1 billion and films are made primarily to appease this age group. But of course for a film to be popular it must also entertain the whole family, from grandmother to grandson, who are also avid cinema-goers.
Before Corporatization
After the collapse of studio system in 40-50s, the task of Hindi cinema production fell upon independent producers and remained so for next half century. The complicated process involved in making a film is not known to many people. It would be surprising for most people if they know that filming is less than 40% work in making a feature film. Major work in making a film is when there is no filming.
The Stages in making a film:
1.Development:
In this stage, a story is conceptualized and a proper script is developed in collaboration with writers. The feasibility of making a film is analyzed at this stage and if everything falls in place it is taken to the next stage.
2.Pre-Production: From the time a film is green-lighted till it goes to the shooting floors, the time period is called pre-production. During this time, the cast, crew, story, music is finalized and locked for the film. The planning of shooting like location hunting called ‘recce’ and constructing sets are done during this period. In this stage, the film is designed with shot break-up and proper illustration.
3.Production: The moment a film starts shooting floors till the time the main photography is completed, the film is categorized as ‘under-production’. Before corporatization, when one actor did multiple films simultaneously, shooting was a major hurdle as the producer had to run from pillar to post to attain the actor’s dates. An actor did two/three shifts everyday for different films. Due to this, usually a film would remain under production for 2 years and sometimes more. To cite an example, Govinda had 12 films on floor in 99/00. In fact a close look at Govinda’s filmography tells that during 80s, after his debut into Hindi cinema, he had average 9 releases every year. In 1988, he had 10 releases and the following year he had 14 releases. Also actors were infamous for coming late to sets. Hence it can be inferred that shooting a film was less complicated than getting all the actors together for a film at one time. Since no formal contracts were signed and in an industry where stars determine everything, it was almost impossible for a producer to control such phenomena.
4.Post-Production: The work that goes after completion of cinematography till the film is ready for release is called Post-production. Post production is dominated by editing, mixing, and dubbing since during that time most films were not shot in sync sound implying the actors had to dub their lines in the studio.
5.Sales and Distribution:
The film is screened for potential buyers (distributors), is picked up by the distributor and is released in theatres. The Music right is also sold at this stage. The Home Video and Satellite rights are sometimes sold at this stage if the producer gets required price or waited upon the release of the film. If the film becomes a hit, the price of Home Video and Satellite rights usually go up exponentially.
The Business Model
The major revenue was generated from theatrical release. The music of the film which was sold prior to the release also brought significant revenue, though miniscule in comparison to the whole revenue of a film. The advent of home video came with the introduction of VHS in the 80s and TV started generating more revenue as Cable TV made its presence felt in 90s in India. Still, theatrical revenue brought almost 80-90% of the total revenue.
The Producer:
He is the helm during all the stages of filmmaking mentioned above. However, the biggest challenge for a producer is to get required finance to make a film. If the producer is an established person in the business like Yash Chopra or Nasir Hussain then he need not take external finance to make a film. But if a producer does not have enough money, he has to take external finance to complete a film. Since the Hindi cinema didn’t have industry status, it was deprived of government subsidies and banks didn’t give credit. Hence a producer had to borrow money from private lenders usually at a high rate. A lot of black money was pumped into the system and there was often a nexus with the underworld, which will be subsequently discussed. The other model was to pre-sell the film to the distributors. In such a scenario, during the making of the film itself the rights were sold to the distributors. Such a phenomenon happened only when the film was a hot property meaning it had top directors and actors working on it and whose success was almost guaranteed.
The Distributor
The distributors are the people who look after the distribution of the film in different parts of the country. As mentioned in the ‘introduction’ of this report, the domestic market is divided into different ‘territories’. A distributor may buy the all India right and sell again to sub-distributors in each territory. Or the distributor himself may release the film in each territory. Before corporatization, since resources were limited only major territory like Mumbai was retained by the main distributor and the rest were sold to sub-distributors. The buying of the film from the producer happened on two models. First is when the distributor bought the film before the film by a certain amount making table profits for the producer. Hence all risk was transferred to the distributor. If the film flopped, the distributors lost all the money. Only those films whose success was almost guaranteed were sold on this basis. The second one is films are bought on commission basis. The distributor doesn’t pay any money to the producer but releases the film with his resources. The risk mainly lies with the producer. On success of a film, the distributor gets a certain commission. On failure of a film, the producer lost most of the money.
The Exhibitors
They are the cinema owners. Since advent of multiplex cinema is very recent, the cinema viewing was restricted to single screen cinemas. A lot of distributors owned a lot of cinemas. So when they had to release a film, those cinemas got a priority. Other cinemas had to be booked on rent basis. A particular amount of money was paid as rent to the cinema hall owner. The amount was almost equal to 15-20% of total capacity of the cinema. If the film became a success, the distributors took maximum share. If the film didn’t become a success, the cinema owner was still safe as the rent was fixed. The distributors lost money whatever amount it was.
Method of Working
Before corporatization, Hindi Film production worked on informal basis. There was no documentation of contracts. Mostly it was done by verbal agreement and mutual relationship. Actors after establishing themselves worked only in their comfort zone. There was no prominence given to bound script. In fact most films were signed even without a script. A star’s dates were acquired and then the producer searched for a subject that would suit him and hence a film was conceptualized. Not much importance was given to continuity of a film. There are many films made in the past where the lead actor sported variant looks often out of sync with the script.
Since there is no bound script, the lines were often written on the sets. Sometimes it led to insecurity among lead actors which adversely affects the film. Many times, the actors would say that whatever was narrated to them the film has turned out completely different. This often led to creative dissatisfaction.
The Underworld Nexus
The Mumbai underworld have been known to be involved in the production of several films, and are notorious for their patronization of several prominent film personalities; On occasion, they have been known to use money and muscle power to get their way in cinematic deals. This was result of failure to attain legitimate source of finance. In 90s, many such links came to fore. In 1993, actor Sanjay Dutt’s link with the underworld became known after police found illegal arms in his house, apparently gifted to him by underworld don. Soon after, Divya Bharti died in mysterious circumstances, which many observers felt was doing of the underworld.
The underworld acquired money by illegal means such as extortion, smuggling. Many Bollywood personalities were terrorized by the underworld to give money or face terrible consequences. In 1997, Music Baron Gulshan Kumar who owned the company T-series was assassinated by the underworld because he didn’t give in to the demands. In January 2000, director Rakesh Roshan was attacked but he survived the bullets. Many times, the mafia pressurized actors to do particular film because they had invested money in it. On other occasions, they promoted many actresses who were their mistresses. The proved example was Monica Bedi who was arrested with underworld don Abu Salem. She is out on bail now.
The nexus in film production came to the fore with the film Chori Chori Chupke Chupke. The film was financed by Bharat Shah, but apparently underworld boss Chhota Shakeel had behind the finances. Bharat Shah was arrested and remained in lock for a year. Later, it was proved in the court that he didn’t take money from Chhota Shakeel but was aware of the deal with the producer of the film Nazim Rizvi, who was in jail for longer period. The film was scheduled to be released in 2000, but CBI confiscated the prints. The film was released a year later and the revenue generated was kept by the court. One of the lead actresses of the film Preity Zinta testified in the court that she received call from the underworld. She was the only Film personality who stuck to her statement. The rest turned hostile. Due to this Preity Zinta was awared with Red & White Bravery award. This case showed the murkier shadow that gripped Hindi film industry.
Corporatization in India
The causes which led to the rise of corporatization are complex and happened over a period of time. Here are the major events which led to the corporatization of Hindi film industry.
1.Opening of Indian economy:
Opening the economy had immediate as well as far reaching effects. While far reaching effect was high growth and coming of affluent Indian middle class. The immediate effects were de-regularization of television giving rise to private pay channels to be aired through cable and satellite. It not only played a medium to open Indian eye to global entertainment, it also enhanced the revenue potential for Indian films. The Hollywood films came to Indian homes and hence the culture of filmmaking was also transferred to Indian audience. Opening the economy also meant release of Hollywood films in Indian theatres almost at the same time. Though in 90s there was not much success of Hollywood films except Jurassic Park and Titanic, the new millennium brought more audience for Hollywood films. For instance Spiderman 2 earned Rs 10 Crore in its opening weekend despite the release of Hindi super hit film Mujhse Shaadi Karogi on the same week in 2004. Now, major Hollywood films are simultaneously released in India and are major hits. The recent examples are 2012 and Avatar which overtook the box office performance of many Hindi films. When Hollywood was knocking at its door, Hindi film industry had to inevitably adapt a model which reduces risk, brings more professionalism and synergies all resources. Hence, corporatization of the industry.
2.Digital Revolution:
The 90s decade saw a revolution in information technology that no other times in the past can equal. Internet, Mobiles phones, Computers, Compact Discs all came into existence and it redefined the way we lived life. It also had great impact on the film industry. Compact discs replaced VCRs and since VCD players were much moderately priced, everyone could own it. It led to the rise in Home Entertainment revenue. Internet enabled content like music and movies to be sold through the web which meant more revenues. The subsequent invention of DVD and Blue ray discs gave more platforms to home entertainment. Satellite TVs reach grew in leaps and bounds. The direct to home services made sure suburban and rural areas where cable TV is not available, get premium channels. As the volume of viewership increased, the revenue also increased. With time, the prospect of revenue generation grew more and more, the corporate decided to enter the industry.
3.Advent of Multiplex Cinema Halls:
Multiplex cinema halls are the complex which has multiple screens with seat capacity of almost 1/3rd of a Single Screen Cinema hall. A multiplex has screens ranging from 3 to 11. The ticket rates are triple or 4 times more than single screens. The first multiplex was set up by PVR in Saket, Delhi in 1997. The first decade of the new millennium has seen a boom in multiplexes in tier I, II, III cities. They not only generated more revenues, they also brought new trend with itself. More screens means more films to keep all of them occupied implying more demand of films. Hence more films were needed to be produced. It was not practically possible for independent producers to meet the demand which paved way for the formation of corporation.
4.Reaching the hinterland:
The advent of cheap pirated CDs which would show the most recent films killed the cinema halls in B and C centres. The main reason behind this was that films would release in these theatres almost after a month of its release. Meanwhile, the pirated CDs would reach them with couple of days. Most of the cinema halls were shut down. But the advent of digital films gave rise to new digital cinema halls. The digital cinema halls don’t use actual reel to show the film. Rather they download the film through satellite and show through digital projectors. Hence films could be released simultaneously released in hinterland, as there was no need of more physical prints of a film was required, which brought the audience back to theatre. This also meant more revenues.
5.Granting ‘Industry’ status:
Hindi cinema production was given industry status by the government in 2000, which became the immediate cause for corporatization. The industry status meant bank credit was easily available and finances could be raised through other instruments. There was no limit to Foreign Direct Investment which meant foreign studios could produce films in India without any local partnership. As more money was pumped into the industry, the prices of the top stars went sky high, which became unaffordable to most independent producers. It was kind of history repeating itself. The time of independent producers was over.
6.Growing Overseas Market:
Since late ‘90s, Indian movies started to make its presence felt in overseas specially in the UK, USA and the Gulf countries where there is considerable population from Indian subcontinent. With time, the revenue base has grown and adds significant amount of revenue. Film makers like Karan Johar is perceived to be making films keeping overseas audience in mind. His film Kabhi Alvida Naa Kehna did better business in the overseas than in India.
Effects of Corporatization
0 The major and the biggest effect of corporatization was that finance was procured with legitimate means which put an end to underworld era. In fact, after the Chori Chori Chupke Chupke case, there was no news of underworld hand in film production. Earlier, very now and then actors sought special protection. However, it has changed after corporatization.
0 The resources have been streamlined. More control on the supply chain made the process of making films faster. Now films are made within 6 months time. This definitely generates more revenues.
0 There is more professionalism shown by the actors as well as the rest of the crew. Now, actors shoot for only one film at a time and sign a film only after getting a bound script, even when they are just beginners in the industry. Imran Khan, nephew of Super Star Aamir Khan and a promising actor, is just 3 films old and he signs on every page of a script while signing any film. This makes binding on the director to consult the actor even if he has to change one sentence in the script.
0 Independent producers formed a group and made corporations. A new business model came into play. Corporations who had no filmmaking experience would collaborate with independent producers to make films. The producers helped in effective execution of the shooting, while the corporate would finance as well as look after into other aspect of the film. At this time, when costs have gone high, there are hardly any independent producers. Most have formed their companies or work with other corporate.
0 The actors’ fees have gone sky high. During the beginning of the decade top actors like the Khans were paid Rs 1 Crore per film but by the end of the decade, they received as high as Rs 20 Crore per film. The growth is phenomenal.
0 This has reduced risk by practicing the best methods. The ROI is calculated by more capable people to make rightly priced films.
0 Aamir Khan does not charge for his films. He takes 33% if the total profit. In this way, he takes risk for his work which most other actors don’t do. It has always paid off for the maverick Khan as he earns more than Rs 35 Crore per film. Recently he signed an endorsement deal with a company for approximately Rs 35 Crore with a company. The valuation of actors has gone with corporatization and super talented actors like Aamir seem to benefit the most from it.
Yash Raj Films: Evolution of India’s first Studio
Yash Raj Films was established in 1972 when Yash Chopra and Rajesh Khanna collaborated to make the film Daag. The name Yash Raj is actually the first names of the two phenomenal men who made tremendous contribution to Hindi Cinema. But the production house was soon dismantled as Chopra moved on to make films with Rajesh Khanna’s archrival Amitabh Bachchan. Chopra went on to produce many films independently but with different names and banners. Many years later, Chopra’s maverick son and successor Aditya, who debuted by making the longest running film in the history of Indian cinema Dilwale Dulhaniya Le Jayenge (the film is still running in Maratha Mandir in Mumbai since its release in 1995) thought of reviving the name Yash Raj. Perhaps few could know what the man had visualized.
The name Yash Raj Films was first re-used, this time with new sign and logo, in the film Mohabbatein (2000) which was Aditya’s second film as a director. Till now for most of the films produced by Chopras were also directed by them. Aditya knew that if he had to build a studio, he needs outside directors. Hence three films were planned with outside directors and subsequently released in 2002. The first film was Mere Yaar Ki Shaadi Hai directed by Sanjay Gadhvi which was a moderate success followed by Hrithik Roshan starrer Mujhse Dosti Karoge directed by Kunal Kohli which flopped at the box office. The last film of the year was Saathiya a Tamil remake directed by Shaad Ali which went on to become a hit. The three directors, despite the fate of their films had to make more films for Yash Raj as three films contract was signed with each. The success of Yash Raj in its first year was not very encouraging but it didn’t deter Aditya to plan for films for he knew what he was doing. There was no release the next year, but Yash Raj came with a bang in 2004 with expansion clearly in mind. The first one was Hum Tum directed by Kunal Kohli which went to become a huge hit. With this film, Yash Raj launched it Home Entertainment division. The next film was Dhoom directed by Sanjay Gadhvi which was another super hit. Yash Raj Music level for overseas was launched with this film. The last film of the year was Yash Chopra directed Veer Zaara starring Chopra favourite Shahrukh Khan, which went to become the highest grosser that year. Yash Raj Music was launched in India with this film. Hence Yash Raj control over all aspect of filmmaking was almost complete. The distribution arm existed long before and a studio (which was under construction then) was needed to make it a complete Studio in Hollywood style. In 2006, it unveiled its state-of-the-art studio making the process complete. Meanwhile it kept on churning out one hit after another.
Distribution:
Apart from the offices in different parts of India, Yash Raj Films has its own offices in UK, USA and UAE through which it releases its films in overseas market. It also distributes films produced outside its own banner. Apart from distributing mainstream films like Koi Mil Gaya, Kal Ho Na Ho, Krrish etc. it also distributed off beat films like Maine Gandhi Ko Nahi Maara, My Brother Nikhil, Meenaxi, Maqbool etc. In 2004, Hollywood Reporter placed Yash Raj Films at number 27 in a survey of world’s biggest film distribution houses. The latest film distributed by Yash Raj was the comedy film All The Best released in Diwali ’09 which went to become a box office success.
Home Entertainment:
The Home Entertainment division was launched with the film Hum Tum. At the moment, Yash Raj Films has 47 titles actively selling in the market. Moreover it has bought the rights of classics created by Raj Kapoor and B R Chopra which will make the library close to 100 titles. For an eight year old studio, the figures are very good.
Music:
Piracy has hit the music industry the maximum. The kind of revenue music generated 10 years ago is no longer their despite the growth of the market. In fact it has taken a sharp decline. Hence Yash Raj sells its own music through its label. Yash Raj is known for creating great music, hence with much less investment, they get huge returns. They have tried to buy music of outside production like Jurm (2005), but it has been limited.
Television:
It recently made its way to create content for TV. It has five shows on air currently on Sony TV.
YRF Studio:
The first film to be shot in the studio was Aamir Khan Starrer Fanaa. The studio is used for shooting in-house as well as outside films.
YRF is India’s first full-fledged studio production house. Though lately it has not attained the kind of success it had when it had begun, still the company is at able hands and would continue to be the leading studio of the country. Very secretive about its projects, it has announced to produce 3 films this year, apart from distributing outside films.
The Challenges
There are many challenges that the corporations have to face to withstand in the industry to survive in the long run.
1.Uncertainty in filmmaking business:
The biggest challenge for a corporate that enters Hindi film industry is uncertainty in film making business. Apparently providing finances does not ensure making a hit film. Hence a lot of corporations have shut offices and have gone back to their main business.
During mid 90s, Amitabh Bachchan was the first person to think about corporatizing Hindi cinema when he established ABCL (Amitabh Bachchan Corporation Limited) in 1995. After the initial success, the company went bankrupt and had huge debts which forced Bachchan to enter Hindi cinema again (He had officially retired from acting in 1992 with the film Khuda Gawah). It was lesson to be learnt that the industry was yet not ready for corporatization. As of now, ABCL is out of debts and is rechristened as AB Corp Ltd and makes films once in a while. Had the initial venture been successful, Amitabh Bachchan would have been a pioneer in corporatizing Hindi film industry. Perhaps the time was not right then or the risk associated with making a film was not well managed.
2.Piracy:
Piracy is a burning issue at this moment. Due to piracy, Bollywood loses hundreds of Crores every year. Piracy happens on two levels – Music and Movies. The worst hit of the two is the music industry. At one time, Music added significant revenue. In some odd cases, the entire cost of the film was sometimes recovered from music of the film. Ashiqui(1990) produced by music label T-Series was a huge success and it earned sold millions of copies. Even 20 years later, the music of the film is still very popular.
The music industry took all time high in 2001 before hitting rock bottom. The price the films brought was the highest till date.
Kabhi Khushi Kabhi Gham – Rs. 11 Crore (Sony Music)
Lagaan – Rs. 7 Crore (Sony Music)
Yaadein – Rs. 7 Crore (Tips)
During that period, the whole film cost was between Rs. 20-25 Crore which means music added huge revenue for the film.
But it didn’t last long and in fact it touched rock bottom that very year. Nowadays, with proliferation of internet where songs can be downloaded at by pressing few buttons, music industry has hit an all time low. Compare the price of Kabhi Khushi Kabhi Gham with My Name is Khan which was sold at Rs 4 Crore to Sony Music. Both the films are made by the same director and have Shahrukh Khan and Kajol in the lead role. The music industry has shrunk after piracy has hit it hard.
Despite hitting by piracy, movie business is growing at tremendous rate. However, had there been no piracy, the growth would have been much more. This is one challenge that the industry has to seriously tackle.
3.Revenue Sharing:
During the first half of last year, there was dispute between distributors and multiplex owners who generate around 60-70% of theatrical revenue in India. The revenue sharing model was not uniform for all films. While the bigger films got better deal, the smaller ones had to be content with lesser share. Multiplexes were begun to be referred as ‘mafia’. There was 6 months long stand-off, when there was no release of any film. Finally, a consensus has been reached. But it remains to be seen how long the new revenue sharing model survives.
The Road Ahead
The road looks very bright for Hindi film industry as it is making its making its presence felt globally. My Name Is Khan (sold at Rs 100 Crore, highest price for any Indian film) was released worldwide by 20th Century Fox and its sister companies and the revenue generated by the film in the international market clearly shows the power of well established distribution system. My Name is Khan’s entire domestic theatrical revenue was less than first week collection of 3 Idiots. Yet, the overseas collection of Khan is more than 3 Idiots, and is the highest grossing Indian film till date.
Another example of Hindi cinema’s global footsteps is forthcoming bilingual film Kites starring Hrithik Roshan. The film will be released in English and Hindi simultaneously. The English version is re-worked by Hollywood director Brett Ratner to suit the international audience. It will surely open gates for super talented Hrithik Roshan to work internationally. There are unconfirmed reports of possible tie ups between top Bollywood and Hollywood personalities. If it happens, then Bollywood’s brand value will increase by manifold.
The process of corporatization is still evolving in India and is in the process of getting there. But one thing is sure that all the Corporations in Mumbai have consistently brought into the industry, is well-sourced money. These companies don’t rely on private financiers and have raised money for operations from legitimate sources such as banks and financial markets. With these huge monies already in their banks, they’re not forced to pre-sell their movie’s rights to distributors unlike an individual producer. Also they have brought in science into the obscure function of movie marketing and have taken promotion to a new scale all together. For instance, the first promo of My Name Is Khan was unveiled in 70 countries across all star networks at the same time. No wonder, the film did the maximum business in the overseas market.
Corporatization has its share of flaws but the number of advantages it has brought to the unorganized Hindi film making business is much more. It is here to stay and evolve with time.

Saturday, October 29, 2011

Firoz Nadiadwala organised event to support Anhad NGO at JW Marriot,Juhu

Anhad is an organization actively working on issues related to democracy , secularism , communal harmony and justice . It fights for human rights and rights of the marginalised communities . Anhad is involved is providing relief , rehabilitation , livelihood , women empowerment , vocational training , literacy and education .Anhad plans to reach out to at least 100 villages over the next 5 years to create an environment where girls and women can be persuaded to acquire basic reading and writing skills and literacy .Shabnam Hashmi  Delhi based social activist was very happy to be associated with Firoz Nadiadwala who organised the event at JW Marriot where Bollywood people came to support them.Firoz Nadiadwala told us that it is the cause and belief which has brought my involvement in ANHAD NGO.The organiser roped in Naseeruddin Shah and his wife Ratna Pathak who put up the performance of their play Moghul Bachcha while Shubha Mudgal regaled the celebrity guest with her recitals.The guest who came for the event were- Rishi Kapoor,C G Patel,Balagiri,Ashima Bhalla,Akbar Khan,Arpana,Anu Malik,Anees Bazmee,Kaishav Arora and Deepshikha.The event started and ended on time.

Dialogue from DON2

Thursday, October 27, 2011

Deewali celebration of Loot team

Suniel Shetty, Mahakshay, Rakhi Sawant, Shweta Bharadwaj, Mika and director Rajneesh Thakur celebrates Diwali at a promotional event of Loot.
The highlight was Rakhi Sawant and Mika patched up on the occassion of Diwali.

Rakhi Sawant to approach AnnaHazare against Censor Board!

When Rakhi Sawant is angry, not many in the country can havethe guts to stop her! The latest to face the ire of Bollywood’s biggest firecracker,is none other than the Censor Board, for having bleeped out the words ‘ChoosLe’ (suck) from her song ‘Jawani Ki Bank Loot Le’ in her upcoming film Loot.
Rakhi insists that though the words could be controversialin nature when singled out, in her song, they have been used aptly and with theright connotations, without any vulgar or offensive meaning.
''If the Censor Board can pass songs like ‘Bhaag D.K. Bose’ (DelhiBelly) and ‘Jhak Maar Ke’ (Desi Boyz), why should they have a bias towards my song‘Jawani Ki Bank Loot Le.’ Why am I being targeted by the Board, whereas JohnAbraham, Deepika Padukone and Imran Khan can get away with it,” Rakhi questions.
But since the Censor Board is in no mood to listen, Rakhihas decided to march straight up to India’s most famous anti-corruptioncrusader Anna Hazare with her plea.
Confirming this, her publicist Dale Bhagwagar says, “It istrue that Rakhi has decided to approach Anna Hazare. She is currently doing herresearch on songs which she considers vulgar and objectionable.”
He adds, “She plans to carry their videos and CD’s to MrHazare’s village Ralegan Siddhi in Ahmednagar. Rakhi wants Mr Hazare to judge forhimself, whether her song ‘Jawani Ki Bank Loot Le’ is vulgar compared to theothers passed by the Censor Board.”
Just for the record, the lyrics of Rakhi’s song read, “Mainruss malaai hoon, jannat se aayee hoon, saamne parosi hoon, aake choos le… hey…saiyaan jawani ki bank loot le.”

Wednesday, October 26, 2011

Shiney Ahuja takes legalaction on ‘Bai commercial’


Even as Shiney Ahuja’s appeal to the Mumbai High Court ispending hearing, his difficulties seem to be growing. The critically acclaimedactor, who had to spend time in jail after being accused of raping his housemaid (a charge he has constantly denied), is shocked by an advertisement rolledout by Micromax Mobile, this week. The said advertisement, tagged as the ‘Baicommercial’, tries to take a humorous dig at the Bollywood star out on bail.
The advertisement, which is said to have been madeespecially for the Diwali season, has infuriated Shiney, who has sought legalaction on the mobile company.
Conforming this, the actor’s publicist Dale Bhagwagar said, “Shineyhas sent a legal notice to the mobile company as the advertisement amounts to willfulcharacter assassination”.
“As we know, Shiney had challenged his conviction and theMumbai High Court has admitted his appeal, which is currently pending hearing.For the mobile company to air such a commercial influencing public opinion whenShiney’s appeal is pending hearing, is equivalent to contempt of Court,” headded.
Shiney, who is best known for his films Hazaaron KhwaisheinAisi, Sins, Life In A Metro, Woh Lamhe, Bhool Bhulaiyaa and Gangster, is expectedto be back in action with the release of his upcoming movies Ek Accident,Ghost, Chaloo Movie and Har Pall.

Second Poster of Balaji’s The Dirty Picture unveiled

Leaving little to the imagination, an evolved Vidya Balan paints ‘The Dirty Picture’ red with her killer pout, deep cleavage and bold stance.
Paying tribute to the controversial sex figure , The Dirty Picture directed by Milan Luthria archives the journey of the erstwhile sensation, Silk Smitha, played by Vidya Balan- her rise to stardom and her subsequent fall -
Also starring Nasseruddin Shah, Emraan Hashmi and Tusshar Kapoor ,Balaji’s Dirty Picture  comes to a theatre near you December 2nd 2011.

Sizzling Bipasha will be Romancing Madhavan in their upcoming Romantic Comedy Film "JODI BREAKERS".


Sizzling Bipasha will be Romancing Madhavan in their upcoming Romantic Comedy Film "JODI BREAKERS". The Film is been Produced by Prasar Vision Pvt, Ltd, Directed by Ashwini Chaudhary, the Music is by Salim Sulaiman, lyrics by Irshad Kamil. Rest of the Cast is Omi Vaidya, Milind Soman, Dipanita Sharma, Mrinalini Sharma and Helen. The Romantic Comedy is slated for Release in February 2012 and is been shot at various locations in Bombay, Goa and Greece.

Designer Amy Billimoria's Pre Diwali terrace party

Amy billimoria had a crackling pre diwali celeb party with her closest friends at the terraces ,the under stars party was a crackling affair with fire crackers bursting in air and the view was spectacular
Amy Billimoria looked like an angel in an outfit self designed ,she was ecstatic about her birthday ,she celebrated the party with her really close friends aryan vaid walked in first with ravi behl ,madhusudan and viren shah apparently walked in together and shared the evening together . Dilshad patel danced to the core along with carlyta mohini who sang and danced to the evening and livened up the evening along with imam siddique ,Carlyta indeed lifted up spirits of the party Amy billimoria danced to the core. Anjali pandey and madhuri pandey both the sisters looked pretty together and came to wish amy billimoria. There was firework and crackers and dance on this pre diwali bash ,it was a perfect celebration time ,and Amy seemed extremely happy her outfit looked as gorgeous as her ,the birthday cake was a designer one too ..the whole party atmosphere was as rocking as the diwali celebration. In attendance were aaliya khan and riddhi who looked traditional as diwali celebration was on.Others in attendance were Bob brhambhatt,alex,rakesh paul

Abhay Kumar, Heir of Bombay Talkies to act and direct his debut film in 3 languages

Abhay Kumar, grandson of Shri Rajnarayan Dube, one of the founders of Bombay Talkies is set to take a new step in the Film and Entertainment industry. The young heir is set to make his debut as an actor and director as well.   Zakhmi (Hindi),which interestingly will also be canned in two other languages - Abhimanyu (Telugu) and Mahanayak (Bengali). the remaining crew and cast of the project is under finalization.
"This is for the very first time Universally that a film will be shot in 3 different  languages simultaneously, viz. Hindi,Bengali and Telugu by a debutant actor and director. Bombay Talkies has moulded many careers, and Abhay says, " Its time to recreate the magic and set records."
The Bombay Talkies Limited (commonly known as Bombay Talkies) was a movie studio which produced 102 feature films. It was founded in 1934 by Himanshu Rai, Rajnarayan Dube and Devika Rani along with businessmen like F. E. Dinhsaw, Sir Firoze Sethna and others, with Franz Osten and Niranjan Pal as the first full-time filmmakers in Indian Cinema history. Rajnarayan Dube,at that timewas also known as the 'Pillar of Indian Cinema' had financed all 102 films of Bombay Talkies and some other banners also. Bombay Talkies introduced Dilip Kumar, his first film," Jwar Bhata", was released in 1944. The company  also introduced Madhubala in the 1949 classic, "Mahal", said to have carved the careers of Raj Kapoor, Madhubala ,Mehmood and other successful names of the Indian Film Industry. The first Super Star of Indian Cinema Ashok Kumar  was introduced in the Bombay Talkies produced film, "Achyut Kanya" along with the first Indian Diva Devika Rani.

Yuvraj Singh posing with Ulysse Nardin watch

Ulysse Nardin, the Swiss watch brand that has been dedicated to excellence over the past 165 years in manufacturing mechanical watches has taken on ace cricketer Yuvraj Singh as the face of the brand
Ulysse Nardin has been manufacturing high-precision movement components and innovative luxury timepieces over the years. Ulysse Nardin was bought into the Indian Markets by Swiss Promotion. Mr. Chainani, representative of the brand said, “Yuvraj is an extremely stylish and serious cricketer, his uber cool persona and sophisticated approach fit the brand image like a glove.”
Yuvraj who shot for the brand ad campaign with veteran photographer Ashok Salian said, “Ulysse Nardin is a very stylish yet serious brand and it is always an honour to be associated with a reputed brand like this”
In addition, the company is coming out with a limited edition design of the Executive Dual Time watch in two different versions; a 50 piece limited edition which would be made in steel and another 12 piece Limited Edition in Rose Gold, which would be called “Yuvraj”.
At the shoot Yuvraj was seen sporting stylish Ulysse Nardin watches, dressed in a black suit, Yuvraj exuded elegance and charm proving exactly why he was the perfect choice for the brand. 

Srishti Jain to be seen as a wedding planner on Sony Entertainment Television

Sony Entertainment Television have seen setting a benchmark in the industry with an impressive array of innovative shows. Renowned for ...