Friday, November 28, 2014

Johnson’s ® baby Presents The Tara Sharma Show - a platform to discuss all things parenting on Star World

 Displaying DSC_8240.jpg
~The show airs at 11:00 am on Sundays, starting on November 30th~
The Tara Sharma Show is a platform to freely discuss topical parenting issues with people from different walks of life. In this multiplatform show, Tara plays the role of a non-patronizing moderator as she and her guests share experiences, discuss, debate, perhaps laugh and learn as they grow together as parents on the incredible journey of bringing up kids.
The show is rooted in her blog diary as a mum where she refers to personal anecdotes and stories relevant to the particular theme being discussed, always reiterating that she is no expert but just a regular mum who is always learning, hence being relatable and credible to the audience. Some of the topics addressed in the show are: The eternal debate of working mums, stay-home mums, mompreneurs and work-from-home mums, education, technology and kids, the role of dads, etc. The show also raises awareness for various causes.
There are celebrity and non-celebrity guests on the show as well as tips from professionals – child psychologists, educationists, pediatricians etc, inspirational stories and personal anecdotes.
Celebrity guests who will feature on the ‘Tara’s Tete-a-tete with’ segment of the show include Kajol, Shilpa Shetty, Mary Kom, Juhi Chawla, Vivek and Priyanka Oberoi, Konkona Sen Sharma and Tisca Chopra, among others. ‘Tara’s Parenting Pow-wows’segment features non-celebrity parents who are somehow connected to the theme of that particular episode.
The first episode will see superstar actress and mother of two- Kajol, on the hot seat, as she opens up on the experience of becoming a mother, playing a parent to two young kids and balancing her home and work life. The episode will also have an animated discussion on stay-home mums, mompreneurs and work-from-home mums, by a group of articulate mums with differing views on the subject. 
Displaying DSC_8080.jpg
Tara Sharma Saluja, Creator, host & co-producer ofThe Tara Sharma Show, said, ‘Our show has been a great way for me to be with our kids and continue to work as being the creator, co-producer and host of the show a lot of my work happens from home and as it is centered on topics relevant to children, I can draw from real life experiences and research too. I am a big believer in each to their own,, one should never judge another parent as each one’s situation is different, yet we can share and perhaps learn from each other. I co-produce the show with my husband’s company, The 120 Media Collective and as I often joke, Roopak, my husband is the co-producer of our kids and the show!’’
Commenting on the show, Kevin Vaz, General Manager- Star India- English Cluster, said, “Creating relevant content, which caters to the needs of an upwardly mobile Indian target audience has been our foremost objective while selecting content for Star World. With its unique proposition and format, The Tara Sharma Show is a step towards this direction. It is a novel take on the entire concept of parenting, presenting new families a perspective as they grapple with everyday issues”
Ganesh Bangalore, Marketing Director at J&J,said, "Johnson’s® Baby has been witness to the strong bond between mother and baby and has a heritage of over 125 years. This has been achieved, largely by identifying and meeting the needs of babies and the needs of mothers for their babies. This approach has helped us stay modern and contemporary, connected with the new generation mom. Tara Sharma Saluja through her show focuses on the ever evolving loving bond between the mother and her baby, by providing a platform to freely discuss topical parenting issues with people from different walks of life. We at Johnson's® Baby are very excited to further strengthen this bond, as the presenting sponsors of the show."
"As the show evolves in its third season to focus more on inspirational parents and parenthood, we're delighted to partner again with Johnson's Baby, who really understand in the most progressive manner, the value of content and creative integrity.  With Star World as our broadcast partner and an extensive digital presence including exclusive yearlong content on a premium YouTube partner channel, our objective of creating a truly multi-platform property has been achieved with content quality and audience engagement that we're truly proud of”, said, the co-producer of the show, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective.
The show has a very active twitter, blog, youtube and facebook following.
Links to the platforms
Twitter: @TaraSharmaSaluj & @TheTeamTSS
Catch Johnson’s ® baby PresentsThe Tara Sharma Show starting 30th November every Sunday at 11 am on Star World SD and HD, with a repeat the following Saturday at 11:00 am.

Jim Sarbh’s debut Bengali film heads to the Indian Film Festival of Melbourne

The Indian Film Festival of Melbourne 2018 has announced its regional films list, with critically acclaimed films due for screening at...