Qyuki, a multiplatform network and media company
announces the unprecedented feat of hitting 50 million lifetime views of
Powerdrift, one of its top auto expert creators. Rooted as India’s most
engaging and fastest growing automotive channel, they have successfully
established themselves as the pioneers in auto sector on YouTube. Because of
their passion for bikes and cars, they stand as a one stop solution to your
automotive pangs. PowerDrift has become a breakout hit, even reaching over 200-
500k views on their videos. Viewers ride along with young hosts as they
continue their love/hate relationship with latest machines on road and other highly
strung performance vehicles by the means of Technical Reviews, Launch updates,
and their newly launched entertainment series with automotive called as
Blockbusters which has already crossed 1Mn viewsPowerdrift has created
authentic experiences to match its audience's strong engagement online who have
positively responded to the show’s unscripted and authentic content. The feat
of reaching 50 million views is a direct outcome of video-rich production
network of short- and long-form premium storytelling around automobile culture,
thus delivering high-quality as well as premium content to the audience of
passionate auto enthusiasts. Speaking on the development Samir Bangara says
"As an auto enthusiast, I can personally vouch for the fact that Powerdrift
creates content that transcends from being informational to real
auto-entertainment. Qyuki is proud to have helped them achieving this major
milestone."Adding to this Rohan Albal "Mumbai's population is said to
be over 20 million so doing 50 million views was something that got us all at PowerDrift
really excited. Showcasing indian motoring in a 'never seen before' way has
been our motto and we are happy to see our fresh and distinctly different
approach reach out to so many people for good. We owe our learnings to the
viewers and am personally eager to find out what the team is capable of doing
next."
About Qyuki Digital:
Qyuki is a multi-platform media
network across digital, live, TV and film founded by AR Rahman, Samir Bangara
and Shekhar Kapur. The Company uses proprietary technology and analytics to
discover and promote digital super stars and manages the end to end value chain
for them across traditional and new media platforms. In a recent ranking by
YouTube India, Qyuki had two of the top 3 fastest growing channels in the
country while on Facebook, its' managed talent FunkYou grew over 1000x to 6
MILLION fans in one year. Qyuki prides
itself in being a creator focused company with SANAM Band, FunkYou, Shraddha
Sharma, Motorbeam, and Powerdrift being some of the largest digital brands
managed by Qyuki. The Company's Agency business has also executed some of the
largest branded content projects with clients like Coca-Cola, Olx, VW,
Mercedes-Benz, Colgate, Money control amongst others.
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