THE HARD ROCK FEVER CATCHES ON IN INDIA AS MUSIC STARS LEND SUPPORT TO THE 10TH ANNIVERSARY AUCTION

Hard Rock Cafe India turns ‘party lovers’ into ‘goodwill champions’ as it turns 10! The iconic music destination has been bustling with the 10th anniversary fervor since the beginning of the month. By housing an electrifying line up of 72 events, the brand has kick-started the festivities in true Hard Rock style! Taking the revelry a notch higher, it is set to orchestrate one of the season’s most ‘rocking’ Auction with collectibles secured from a string of music bigwigs in India. 
The brand will unfurl the spirit of rock and roll, with a legendary evening of cocktails, music and a charity ‘Bid and Buy’. Music, Fiesta and Goodwill will set the mood for a thrilling anniversary celebration that is slated to take place on 30th November, 2016. 
After having served as propagators of live music for a decade, the Mecca of music strives to boost emerging stars of tomorrow through a charity auction. The proceeds from the evening would be channeled to 'Mewsic Stars' a programme under Brett Lee's 'Mewsic' Initiative that empowers children to pursue their music passion. The curated event will endeavor to reward passion, talent and ability among young lesser fortunate children.
Boasting of an impressive collection of pieces that make for a collectors’ grab, the auction will feature a plethora of keepsakes from legendary artists like A.R Rahman, Shankar Mahadevan and Usha Uthup. While globally famed songstress, star and ‘In My City’ hitmaker  Priyanka Chopra has elatedly donated her most treasured relic to the auction, bestselling musicians and bands of the 80’s and 90’s like A Sivamani, Euphoria and Parikrama have also enthusiastically participated in the same. Music stunners like Raghu Dixit and Sitarist Purbayan Chatterjee have robustly lent support to the noble cause.
Commenting on the auction, Jay Singh, Co – Founder and Executive Director, JSM Corporation said, “We are truly delighted to contribute to music through the medium of music itself. Nothing beats doing something noble while having a little fun! As a brand that believes in giving back, we are glad to be gifting music to children who value it the most as it can truly make the world a better place! I am also grateful to all the stars and legends that have graciously lent support to the auction.”
Sharing his views on the auction, award winning vocalist and composer, Shankar Mahadevan said, “Firstly I would like to congratulate Hard Rock Cafe on its 10th year. The Harmonium I am giving away was bought many years back and Ustad Ghulam Ali Khan Sahab personally came along to the shop with me, selected it and played it there itself. It is one of the most memorable experiences of my life. This musical instrument holds special importance in my life and I feel extremely happy parting from it as it is going towards under privileged children. His blessings get passed on with it so it feels great!
Pop sensation, Usha Uthup, said “I am so happy to donate a little something of myself, to the l0th anniversary auction. It's a great feeling of pride for me to give away one of my favorite Kanjeevaram sari and one of my first vocal microphones for Hard Rock Cafe's 10th anniversary auction. It indeed feels wonderful to spread happiness & love through music. Here's wishing a happy 10 to Hard Rock Cafe lndia!"
Commenting on his participation for the auction, acclaimed percussionist A Sivamani, said “I started my musical journey when I was eleven and since then this percussion has been close to my heart. I feel ecstatic to share this with Hard Rock Cafe for this unique and humble cause. Rhythm and music has been my god and I could not think of a better platform to gift the dream of music to aspiring young children. Here's wishing a rocking 10 to Hard Rock Cafe India! "
The auction will be led by eminent personality Dinesh Vazirani, the man behind one of the leading auction houses, Saffron Art. Known for some of his past philanthropic works, he is bound to magnify the success of the event.
Come, Bid and Celebrate the ‘Spirit’ of Hard Rock!

MEMORABILIA FOR THE AUCTION
A R Rahman
Studio  Headphones
Shankar Mahadevan
Harmonium
A Sivamani
-          Timbales drums
-          Stand
-          Pair of autographed sticks
UshaUthup
-          Kanjeevaram Sari 
-          Microphone
Gary Lawyer
Shirt worn for Independence Rock Concert
Parikrama
-          Autographed Fender Guitar 
-          Banned aids brochure 1992
-          Give peace a chance 1995
-          Banned Aids leaflet 1992
-          Iron maiden UK tour RSJ 2007
-          Rolling Stones 25th year 2016
Euphoria
Band Master’s hat
PurbayanChatterjee
-          Kurta, Pyjama set worn for ZakirHussain’s concert 
-          Tuner
Raghu Dixit
Guitar
Priyanka Chopra 
Quantico Bracelet 

About Hard Rock International 
With venues in 74 countries, including 172 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Valencia, Shanghai, Yangon and San Juan. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, London, Los Cabos, New York City, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com

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