UNIVERSAL MUSIC GROUP BRINGS BACK BHANGRA SUPERSTAR MEHSOPURIA
Universal Music Group (UMG) proudly announces its re-union with British-Punjabi Bhangra superstar Mehsopuria for the launch of his brand new single“Hookaan” featuring the award winning and highly acclaimed British producer/singer/songwriterPBN. Punjabi music fans can revel as they will soon get to witness Asia’s biggest stars coming together under the leading music label with a new single that can only be described undeniably as an International ‘club banger’!
The worldwide craze of Mehsopuria began in 2003 with his self-titled debut album ‘Mehsopuria The Album’that dropped on Universal Music Group. The album contained his vision penned in the form of his own lyrics, compositions and more importantly the unique voice of Mehsopuria. Lead single off the album“Tumka II” became a global smash….Mehso – as his fans fondly call him - had arrived! He quickly followed-up with “Ranjha Jogi” “Punoo Haniya”, “Ranglay Punjab Diyaan”, “Puth Punjab Da”, “Mirzeyah”, “Londono Mein Aeya” and many more to establish himself as a Superstar! Worldwide tours and performances captured the fan’s hearts with his unique image & unrivalled presence. The boyish looking artist had by then become a phenomenon, and was tagged the Bad Boy of UK Bhangra due to the Urban style, Hip-Hop image he possesses. Mehsopuria has an incredible legacy that will continue to be cemented, with some unfinished business to take care of!
An elated Mehsopuria says, “Universal Music was my beginning in India and it’s great to be back home! “Hookaan” will capture a generation like my previous global anthems; I guarantee this track will be something Punjabi / Bhangra music lovers will speak about in years to come. I’m bringing my boy PBN into the Universal family; we’ll let the music do the talking. This ain’t a game & we ain’t playin!!!”
Devraj Sanyal, Managing Director and CEO, Universal Music Group, South Asia shares “We are thrilled to see Mehso back where he belongs…at UMG where it all started! We’ve shared some great success stories with his music and we are now looking forward to building new stories! “Hookaan” is a winner of a track and we have no doubt that his fans will love it! Needless to say, we will roll out an exhaustive marketing plan that will truly bring back Mehso in a strong way. This is Mehso 2.0 and we can’t wait to get it started!”
Multi award winning music icon, PBN entered the UK Bhangra music scene in 2003 and shortly after his arrival produced multiple hits anthems such as “Aashiq”, “Kaun Nee Jaandah”, “Aaj Meh Peeni”, “Fitteh Moo” and his 2014 smash “Phatte Chuk Di”. His continued success brought him worldwide recognition with awards, sold out tours and chart #1’s. Dubbed ‘The Hit Maker’ by his fans, PBN returns to continue his legacy with the Bad Boy of Bhangra for something which can only be described as a true “Game Changer”.
Says PBN, “If there is one thing that we truly believe in, it’s to rock dancefloors worldwide!! That is exactly what we are going to do with this new anthem “Hookaan”. Powerful undiluted vocals laced over ground shaking beats and basslines with an infectious hook line that will have fans singing along to the very end. It’s time!”
For years Mehsopuria’s legion of fans have been eagerly awaiting his return…now with a completely new look and a banging new song “Hookaan” ft. PBN, the Bhangra star MEHSOPURIA is back where it all started…his home at Universal Music Group!