SonyLIV, the complete digital
entertainment platform for audiences across genres hosted the most entertaining
party of the year to celebrate the refreshed brand identity and renewed brand
ethos “We LIV to Entertain” (#WeLIVtoentertain). With its new positioning, the brand
underlines its commitment to fulfilling the most basic and pressing of human
needs – that for robust, high-quality entertainment. In order to create
top-of-the-mind recall, SonyLIV also launched a highly riveting brand film with
a clown - the eternal entertainer, at
the heart of the film, driving home the message that Kamaal dikhaana, Kamaal ka
kaam hai (It’s no mean feat to keep everyone entertained). Mr. NP Singh- Chief
Executive Officer, Sony Pictures Networks
Pvt Ltd and Mr. Uday Sodhi -Executive Vice President and Head - Digital
Business at Sony Pictures Networks India Pvt Ltd made the announcements. The party was graced with an eclectic
mix of celebs and socialites including Anu Malik, Anup Soni, Amit Tandon,
Director Kaizad Guzdad, Poppy Jabbal, Faraz Khan, Khushal Punjabi, Raghu Ram,
Sukhmani Sadana, Debina Bonnerjee and Taarak Mehta ka Ulta Chashma Cast, Priyal
Gor, Mishkat Varma, Vishal Nayak Kinshuk Vaidya,Shivya Pathania, Chandan Roy
Sanyal, Director Vishal Mull and many more.
http://www.sonyliv.com/details/promos/5237443992001/Sony-LIV---We-LIV-To-Entertain
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