Parle G, a household brand for decades
revisits the magical era of 90's with ‘Woh Din’. This five-part web series is a
reminiscence of the simplicity of the days gone by, one that was marked by our
love for cricket, movies and household biscuit, Parle G.
Woh Din is the
story of a nine-year-old boy named Babu and his best friend Shreedhar growing
up in the small town of India. The series sketches the joys of childhood
beautifully with an endearing story line and in the process, integrates Parle
G into it effortlessly; so much so that
it goes on to become a third character in the show.
Each of us
have had our brush with Parle G at some point while growing up. The coming
together of Woh Din and Parle-G is the pathway that leads backs to warm
anecdotes, so vivid in our minds, yet never to return. Each 20-minute long
episode chalks the ethos of the era, just as we have lived them.
Juhi Mehta
head of Brand Solutions -Qyuki shares, “The growing appetite for web series
makes the foray into the digital space as a natural progression for any brand.
However, Parle G deviates from the pop culture identify so heavily present in
the digital forum. Qyuki Digital Media helped provide the much required ‘’away from the norm’’ experience. Woh Din
serves as the perfect brand solution simply because it is a story about growing
up in the 90’s, the decade so widely popularized by the brand over the
years. The sheer magic of family and
familiarity, the cultural shocks with new beginnings, almost everything that a
kid in the 90’s has experienced, has been dished out in an all-new manner. You
can call it Qyuki’s latest attempt at redefining pop culture! ”
Mayank Shah,
Head, Biscuits Category says, “With young consumers consuming media across
multiple screens beyond TV, our goal was to produce engaging content that
captures emotional moments and how the brand was part our growing up years.
With growing appetite for web series among youngsters, it is a natural
progression for any brand. Qyuki’s ‘Woh Din’ serves as the perfect brand
solution simply because it is a story about growing up in the 90’s, an era so
widely captured by the brand and its ethos. We’ve all had our share of Parle-G
and with time, it has acquired a taste of nostalgia within us.Sandeep Jha
co-founder EmotionFulls added “The idea to recreate the 90's has been an
ongoing desire for long. Having grown up in that era, we wanted the new
generation to know what it was like back then. More importantly, we wanted to
provide our generation something to reminisce about. What better brand than 'Parle-G' to partner
with, one that has witnessed it all while being an important part of our
childhood”.
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