Shemaroo
Entertainment Ltd, one of the leading content owners joins hands with Hathway,
one of the largest cable networks to change the dynamics of TV viewing in
India. For the first time now, audiences can enjoy Premium paid Ad-free services
on Cable TV. A platter of popular services namely Miniplex, Comedywalas, Om
Shakti, Ibaadat, Lamhe Movies and Yippee are now available on cable TV as well.
As
part of the launch, the said services are offered free to the consumers for the
first month, ushering them with an experience of next generation TV viewing. Post
this period, these services will be available at different price points.
Hiren
Gada, Director, Shemaroo Entertainment Ltd, shares his thoughts on the
occasion, “This is a big leap, not only
for Shemaroo but for the industry as well. Shemaroo Entertainment has always been
among the pioneers when it comes to changing technology and consumer needs and
adapting the same to reach and better serve our audience.”
He
also added “Having successfully launched a number of VAS (Value added service)
services across genres on multiple DTH platforms, Shemaroo Entertainment Ltd
now expands its reach to cable viewers. Our tie up with Hathway will usher a
new era in Cable TV viewing”
T. Panesar, CEO, Hathway
said “Shemaroo happens to be
the leader in media content with a hold of the largest content library in
India. Hathway's all new Value Added Services - Hathway Special promises to
offer the maximum and the best to its subscribers. We are happy to partner with
Shemaroo and are confident that with this partnership, we will fulfil our
promise by providing quality and the best services to all our subscribers.”
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