Shemaroo
Entertainment Ltd, one of the leading content houses in the country wins a “Gold
Award” for #FilmigaaneAntakshri at the 7TH India Digital Awards organized by
IAMAI in the category of Social Media Marketing. IAMAI had around 300 entries
from leading brands and five among them were nominated for the award namely Coca
Cola India, IDFC Bank, Woodland Worldwide, Nutralite and Shemaroo Entertainment
Ltd.
Prior to this #FilmigaaneAntakshri
also entered the Limca Book of Records for hosting the longest running
Antakshari on Twitter. #FilmiGaaneAntakshari, an initiative by Shemaroo’s Filmigaane,
is the first of its kind digital campaign that ran on Twitter for 7 continuous
days, 24 hours from 26th September’16 to 3rd October’16, a total of
168 hours. The campaign was designed to make people re-live the beautiful retro
era. During the course of this campaign, on an average one winner was selected
in every 5 minute and total of 2016 winners selected in 168 hours. A Grand
prize worth Rs. 10,000 was announced for the person who showed the maximum
participation during the campaign. The campaign created a stir amongst the
twitter users and went viral for days. Shortly radio and news portals also
started speaking about it.
Jai Maroo,
Director, Shemaroo Entertainment Ltd said, “It is an exciting moment for us. We
are thankful to the IAMAI for the prestigious award. In last few months we have
redefined our social media strategy and gone a step further to bring twist and
turn in the rules of entertainment on social media. People believed that
twitter is more youth oriented platform and a retro Antakhri on the platform is
not a great idea. However, we decided to challenge the thoughts and we created
history. This award speaks out loud that we are on the right track and I
believe this is just the beginning and many more stories will be told.”
कोई टिप्पणी नहीं:
एक टिप्पणी भेजें