Saturday, February 25, 2017

The Legendary Apache Indian returns to his roots on brand new studio album 'IN JA'

The Brit-Asian Steven Kapur a.k.a. APACHE INDIAN needs no introduction. He’s been around for a long time with a distinguished career that most of today’s artistes will envy of! A journey that started 25 Years ago with his signing to the iconic ISLAND RECORDS label in the UK. Apache took his vibrant sounds of Dancehall, Reggae and Raga around the world fusing his distinctive vocal style with Indian, Jamaican and English music. “Chok There”, “Arranged Marriage”, “Don Raja”, “Boom Shack-A-Lak”, “Raggamuffin Girl”, “Make Way For The Indian” to name a few became Anthems and Apache Indian had arrived! 
Cut to 2017, APACHE INDIAN refuses to sit on his laurels as he prepares the launch of his brand new studio album IN JA (or `In Jamaica’) – as the title indicates, Apache returns to his roots with an out and out Reggae album!  In celebration of 25 Years since his signing to Island Records in 1992, IN JA – Produced by Jim Beanz (who has previously worked with Britney Spears, Nelly Furtado, Justin Timberlake, Shakira, Duran Duran, Miley Cyrus, Justin Bieber, Empire TV Series, the Simpsons TV show & more) & Charlie Hype – is a sonic treat with great production and strong lyrical content. 
Sharing his excitement for the new album, Apache Indian said, "`In Ja’ takes you on a journey back to Jamaica and celebrates my deep love of Reggae music! From the Dancehall style that I'm known for, to Lovers Rock & Roots. The Album gives you some great songs, melodies & production, it will keep u singing dancing and thinking of the important messages behind the lyrics. The real magic comes from my Music Producers Jim Beanz & Charlie Hype at Sunset Entertainment! Working with them has been the most inspirational experience of my career and allows me to celebrate 25 years in full style! Love & Peace to all the fans that have supported me over the years….this one’s for you! " 
Devraj Sanyal, MD and CEO of Universal Music Group, “UMG has always been home to Apache Indian and we are delighted to once again have the privilege of releasing his brand new studio album `IN JA’. With a career spanning over 25 years, his longevity in the music business itself makes him Special and none can doubt his immense contribution towards introducing Indian sounds to the western world through his unique brand of `Bhangramuffin’. With the resurgence of reggae and dancehall, we are confident that `In Ja’ will introduce Apache to a whole new generation. It’s a contemporary sounding reggae album with high production values and infectious hooks - prepare for Apache Indian 2017!
'In JA’ will be available across all digital partners on 24th of February, 2017 Exclusively on Universal Music. 
About Apache Indian
Starting his music career in 1989, Apache Indian gained popularity amongst the masses both in India and overseas for his distinct reggae style combining elements of Jamaican, Indian, and English music. His first single “Move over India” released in 1990 flawlessly combined raga and Bhangra beats showcasing his ability to incorporate his Indian Roots with his music in the popular British Reggae scene. Since then, Apache has been on a journey of prolific success with his brand of fusion reggae music. He signed to the iconic label Island Records - a Universal Music Group in 1992 and dropped his debut album ‘No Reservations’ in 1993. The rest as they is History as Apache continued to unleash some of the biggest dance hits around the world including “Chok There”, “Arranged Marriage”, “Don Raja”, “Boom Shack-A-Lak”, “Raggamuffin Girl” and “Make Way For The Indian” Ft. Tim Dog to name a few. Along the way Apache earned some prestigious accolades including receiving the Ivor Novello Award for `Best Contemporary Song’ (“Arranged Marriage”), `Lifetime Achievement Award’ at the Brit Asia TV Award, `Best International Success’ (20
03), `Outstanding Achievement’ (2005) and `Lifetime Achievement Award’ (2011) at the UK Asian Music Awards. He was also nominated for `Best Debut Album’ (`No Reservations’) at the Mercury Music Prize (1993).

In addition to working with artists ranging from Shaggy, Sly & Robbie, Frankie Paul, Maxi Priest, Tim Dog, Pras (from The Fugees), Mafia & Fluxy, Jim Beanz, Charlie Hype to A.R Rahman Asha Bhosle, Malkit Singh, Jazzy B, Miss Pooja, Bally Sagoo, Rishi Rich, Sunidhi Chauhan, Apache Indian is also known as one of the earliest UK artists of Asian origin to have a significant impact on the UK charts.

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