India’s
leading online fashion portal Jabong, has announced the addition of Virat
Kohli’s breakaway fashion brand WROGN to its product portfolio. The men’s
fashionwear brand will be available on Jabong in 450 variants with prices
ranging from Rs. 799 to Rs. 3599.
The
launch will be supported by digital and social media campaigns including
Virat’s selfie video announcing the brand’s launch on YouTube, Facebook,
Twitter & Instagram. A separate Shop-In-Shop promotion will highlight the
WROGN’s latest campaign images, videos, main categories & brand description
on Jabong’s website & mobile app as well as the Jabong’s digital fashion
blog. The top two highest spenders on the day of launch will be invited for a
Meet & Greet with Virat Kohli while the remaining five highest spenders
will receive merchandise signed by the Indian cricket captain.
Rahul
Taneja, Chief Business Officer, Jabong said, “We are pretty stoked to launch
WROGN on Jabong, which comes from a similar philosophy of being comfortable in
your own skin, and therefore, is a great fit for Jabong’s core shoppers. Virat
Kohli is a true Indian icon, especially amongst the youth and is a great
example of rising above the ordinary by just being himself. Jabong speaks the
same language and it’s exhilarating that we will bring more joy to our
customers with WROGN on board.”
Kalyan
Kumar Gunasekaran, Chief Merchandising Officer, Jabong added, “It brings great
pleasure to us to launch WROGN on Jabong. The collection exudes candid and
comfort fashion and allows one to carry their own style effortlessly. Each
brand uniquely differentiates itself in its language, WROGN for us is just the
right click and we are elated to welcome the brand in the cartel.”
Anjana
Reddy, CEO Universal Sportsbiz & owner of WROGN, said, "WROGN is one
of the fastest growing men’s youth fashion brand in India, and we are very
excited to partner with Jabong and launch our latest SS’17 Collection. Jabong
has a strong base of fashion forward consumers and I am sure WROGN as a brand
will fulfill their needs”.
Jabong
is known to have introduced a multitude of fashion and sports brands in India
in the past such as TOPSHOP, TOPMAN, Dorothy Perkins, Missguided, Next, ASICS,
ALCIS, Hummel, DC and New Era Caps to name a few.
Virat
Kohli has made into the heart of millions and is touted as the best of all
times with Kapil Dev even comparing him to the legendary Don Bradman. Virat has
been the highest run scorer for India for 6 years straight and was the fastest
in the world to reach 25 centuries in ODIs. He also holds the record for the
fastest century by an Indian cricketer in ODIs (in 52 balls), the fastest to
reach 7,000 runs in ODI’s, first cricketer to score three centuries in his first
three innings as Test captain, first Indian Test captain to score a double
century overseas and first Indian Test captain to score two or more double
centuries.
ABOUT
JABONG
Jabong
is a major fashion multi-brand e-store that offers a wide selection of over
350,000 products across footwear, apparel, jewellery and accessories
categories. With more than 1500 international high-street brands, sports
labels, Indian ethnic and designer labels from over a thousand sellers, Jabong
brings to its customers the latest trends from across the globe.
ABOUT
UNIVERSAL SPORTSBIZ
Built
to cater to an untapped sports and entertainment ecosystem in India, Universal
Sportsbiz under its brand ‘Collectabillia’, is every sporting enthusiast’s
dream. USPL offers opportunities to fans to own memorabilia personally
autographed by their icons, and assists celebrities with extending their brand
connects beyond endorsements. Incorporated in 2011, India’s first
celebrity-commerce company, Collectabillia launched its auction platform during
the 2012 season of the IPL partnering with master blaster Sachin Tendulkar
exclusively to auction limited edition merchandise post his historical
‘hundredth, hundred’. Moving forward as a company that encourages the
collection of sports memorabilia for personal joy or as a strong investment
proposition, Collectabillia aims to extend the global market of memorabilia
into India, allowing the ownership of personalized merchandise along the same
lines as that of art, numismatics and philately. Promoted by Anjana Reddy -
also a sports enthusiast and national level badminton player - and backed by
the Accel Partners, of the Angry Birds and Facebook fame, Collectabillia aims
to bridge the gap between celebrities and their ardent fans by offering a sense
of pride and possession.
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