Thursday, April 27, 2017

Pioneering content marketing, MPN Qyuki empowers talent/brands to go digital

Ever since its inception, Qyuki- the multi-platform network has not only made its mark as a top curator of talent but also taken the talent-brand association in the digital space to new heights.  Founded by industry stalwarts Shekhar Kapur, AR Rahman & Samir Bangara, it has changed the digital landscape through continuous content collaboration between influencers and traditional brands resulting in a host of successful properties. 
Qyuki features an active brands’ section which identifies the right target audience, identifies the video potential and creates tailor made content for a larger reach.  A great example of this formula was seen in the collaboration between teenage sensation Shraddha Sharma and rapper Big Deal in the video “The Shine Song” for major manufacturer Colgate Palmolive. It raised the brand’s visibility amongst its TG by an overwhelming 18% (in purchase intent) and a rise of almost 60 base point sales in modern trade. 
In 2016, Qyuki launched a global first of its kind collaboration- ‘Jammin’, a musical property that broke the internet with its engagement and versatility. Bringing together YouTube icons and Bollywood biggies, it rocked the digital spectrum with over 60 years or five hundred thousand hours of watch time, and over 20 million views in the first two months of its launch. Jammin’ Season 1 ended with an enormous star studded sold out Jammin’ Live Concert held at the Dome in Mumbai. 
The MPN previously has showcased its prowess with a unique property titled ‘Project X’ with Mercedes Benz. It brought together industry maestros Ranjit Barot, AR Rahman, Salim Merchant Shubha Mudgal and Amit Trivedi to create an original melody for a world-wide audience. 
Qyuki’s impressive roster of digital stars includes India’s largest independent band SANAM which recently crossed 2 Million subscribers on YouTube, Facebook celebrity and singer Shraddha Sharma, India’s top pranksters Funk You, leading digital motoring reviewers Powerdrift and Motorbeam to name a few. 
Says, Samir Bangara, MD and Co-Founder of Qyuki, “We strongly believe digital superstars are defining the future of how brands engage their audiences online. At Qyuki we are blending a unique mix of analytics, technology and millennial stars to deliver highly effective content marketing solutions to major brands. As we build our talent roster our ability to service brands across the spectrum is growing exponentially” 
With its strong foothold in the content and talent space, Qyuki’s endeavour is to introduce bigger and brighter collaboration in the coming years. 
About Qyuki Digital 
Qyuki is a cross-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary technology and analytics to discover and promote digital superstars and manages the end to end value chain for them across traditional and new media platforms. Recently, in association with YouTube, Qyuki launched Jammin- India’s largest digital musical property, where legendary Bollywood composers and India's top internet youth icons collaborate to create original tracks. Fronted by legendary composer and maestro AR Rahman, Bollywood biggies such as Salim Sulaiman, Clinton Cerejo and Mithoon team up with digital stars SANAM, Shraddha Sharma, Maati Bani and others 

In a recent ranking by YouTube India, Qyuki had two of the top 3 fastest growing channels in the country while on Facebook, its' managed talent FunkYou grew over 1500x to 8 MILLION fans in one year. Qyuki prides itself in being a creator focused company with SANAM Band, Funk You, Shraddha Sharma, Motorbeam, and Powerdrift being some of the largest digital brands managed by Qyuki. The Company's Agency business has also executed some of the largest branded content projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Moneycontrol amongst others.  

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