Over the last few weeks, there had been a spate of small thefts at star-actor Vivek Anand Oberoi’s home. And as the frequency was going up, from petty cash, food from the refrigerator/ supplies room and even his kid’s toys, the security suspected it to be an inside job. They finally apprehended the culprit after a well-laid trap, catching footage of him in the act on CCTV cameras. It was a long-known associate known to him and the family since over 2 decades and hence before handing him over to the police, the media was invited over for a statement. At the meet, the culprit was exposed to set an example. The thief was escorted out by the constables with a mask, and was finally revealed to be none other than his old friend, co-actor, Riteish Deshmukh.
This was yet another innovative marketing stunt pulled off for their forthcoming feature film ‘Bank-Chor’ under Y-Films, the youth wing of Yash Raj Films [YRF]. Speaking on the same, Vivek Anand Oberoi, “Jahaan jahaan bevaqoof bank-chor honge, wahaan wahaan unhe pakadne CBI officer Amjad Khan zaroor pahunchega! Thank you everyone for being so sporting and supporting our mad film.”
Riteish Deshmukh, in handcuffs and a mask as he was being taken away by the cops in a police van added, “Iss baar aapki favorite chocolate chura rahaa tha issiliye pakde gaye, humesha aise nahi hoga. 16D ke April Fool ke baad, there’s a lot more madness coming your way… Yeh toh sirf shuruwaat hai, sir! See you in theatres, 16th June… G-B-M-L-R… Ganpati Bappa Morya, Let’s Rock!”
Bank-Chor, starring Riteish Deshmukh, Vivek Oberoi and Rhea Chakraborty, is a story of 3 idiots trying to rob a bank and how they pick the worst day possible when everything starts falling apart. A fun comic thriller directed by Bumpy and produced by Ashish Patil, it features music by Shri Sriram, Superbia, Kailash Kher, Rochak Kohli, Baba Sehgal and Shameer Tandon. Bank-Chor is set for release worldwide on 16th June, 2017.
Producer: Ashish Patil
Starring: Riteish Deshmukh, Vivek Anand Oberoi, Rhea Chakraborty, Sahil Vaid, Bhuvan Arora and Vikram Thapa
Story: Baljeet Singh Marwah & Bumpy
Screenplay: Baljeet Singh Marwah, Bumpy, Omkar Sane & Ishita Moitra Udhwani
Dialogues: Ishita Moitra Udhwani
Background Score: Shri Sriram & Superbia
Songs: Shri Sriram, Kailash Kher, Rochak Kohli, Baba Sehgal & Shameer Tandon
Sound: Ganesh Gangodharan & Sameer Kumar Patra
Costume Designer: Maxima Basu
Production Designer: Aparna Raina
Choreographer: Adil Shaikh & Those Guys Productions
Editor: Saurabh Kulkarni
Director of Photography: Adil Afsar
Creative Executive Producer: Nikhil Taneja
Associate Producer: Aashish Singh
Casting Director: Shanoo Sharma
Y-Films is the dynamic, vibrant start-up at the intersection of films, creativity and youth culture that hopes to challenge the norm and detonate boundaries. Giving the youth a creative outlet and voice that will entertain and unite on film and beyond. A studio that promises to deliver kick ass content of the youth, by the youth, for the youth. And be a platform for talent – both on screen and behind the scenes – that will break and set new rules of story-telling.