KENDRICK LAMAR’S NEW ALBUM “DAMN’ GOES PLATINUM

Kendrick Lamar’s recent album “Damn”  has officially gone certified, Platinum. The album released on 4th April, 2017 and within less than a month it has reached almost 1 million view and now has been certified Platinum. The album is currently No. 1 on the Billboard 200 and dominated the Billboard Hot 100 with the single "Humble," which hit No. 1 last week. Now the hip-hop genius  has even celebratory news: DAMN has been certified platinum by the RIAA.Kendrick Lamar’s record label, Interscope Records, posted the platinum announcement on social media: “Damn. Is now PLATINUM.”    

Kendrick Lamar’s  ‘DAMN’  is followed by his record-breaking LP of 2015- ‘To Pimp A Butterfly’ and last year’s ‘Untitled Unmastered’, the American hip hop star has dropped his new album worldwide on 14th April 2017.The fourth studio album upon its release debuted straight to #1 on iTunes Overall Album Charts in India and 64 countries!  Adding to it, the album placed at the Top 5 position on iTunes Album Chart in 90 Countries. Kendrick Lamar held a staggering #1 to #11 positions and 14 of the top 15 positions on the Spotify US Chart. Further, DAMN. dominated globally on Spotify by holding 6 out of the top 10 positions and 9 of the Top 15 Positions on the Spotify Global Charts. On 30th March 2017, Lamar released the first single from the album- ‘Humble’. The song earned Kendrick Lamar his first No. 1 on Billboard’s Hot R&B/Hip-Hop Songs and Hot Rap Songs charts with a No 2 position on the Hot 100 chart. Additionally, ‘Humble.’ holds the landmark of being the first rap song to debut as high as No. 2 on the Hot 100 in nearly seven years ever  since Eminem's "Love the Way You Lie," featuring Rihanna in 2010.Humble’s music video has already surpassed 100 million+ views on YouTube/VEVO and has seen a meteoric rise to the top of global charts with the release of the album. The track holds the Number 1 position on Spotify’s Global Charts with 6.56 Million Daily Stream and #1 on the Top 10 Regional Spotify Charts. Further, the single ranks within the Top 10 position in leading 13 markets across the globe.  Lamar reveals a lot about his state of mind through the album. And  has taken the world by storm. Lamar speaks his mind and interprets his rawness in his album making it another big hit of this year. A staggering fourth album that continues to break records worldwide `DAMN.’ features a diverse 14 track collection showcasing powerful collaborations with Rihanna, U2, Zacari, Bekon and more.   

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