Qyuki Digital expands its musical network with talented Vipin Mishra Project and Record Label Notorious
Multi-platform network Qyuki is proud to welcome film and singer/songwriter Vipin Mishra into its musical network. A national award winner and ex-member/guitarist of the famous band Parikrama, Vipin is a renowned talent in the music space.
For over two decades, Mishra has composed music for big ticket Bollywood projects such as Ghayal Once Again, Aurangazeb and much more. In 2017, he wrote and recorded his first single for his newly launched label with film writer Atul Sabharwal. The song is titled "Kya Tu Jaane" is released on the Indie label Notorious. Directed by Atul Sabharwal, the song aims to tug the right strings with the listeners and will be a collaboration with Qyuki Digital.
The music video also features The Vipin Mishra Band which plays Indian Contemporary with a modern twist. The band features famous musical personalities playing a varied set of instruments such as the saxophone, trumpet, violin and has Vipin Mishra as the vocal lead.
Sagar Gokhale, Network Head, Qyuki Digital Media, shares “We are delighted to have a talented artist such as Vipin Mishra onboard our network. We look forward to a great collaboration and hope to have much more in the future! His latest venture Kya Tu Jaane is a perfect start!"
Notorious, the label and the artist, Vipin Mishra, shares his excitement “Qyuki has always been an excellent platform for budding as well as established talent to present their work. I am glad to be a part of Qyuki family and continue producing soulful music in future. To mark our association, Kya Tu Jaane is a perfect endeavor as it is a soulful track. I have produced, composed music for many feature films, and non-feature films, but this is a new step in enhancing my musical profile.”
About Qyuki Digital
Qyuki is a cross-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary technology and analytics to discover and promote digital superstars and manages the end to end value chain for them across traditional and new media platforms. Recently, in association with YouTube, Qyuki launched Jammin- India’s largest digital musical property, where legendary Bollywood composers and India's top internet youth icons collaborate to create original tracks. Fronted by legendary composer and maestro AR Rahman, Bollywood biggies such as Salim Sulaiman, Clinton Cerejo and Mithoon team up with digital stars SANAM, Shraddha Sharma, Maati Bani and others
In a recent ranking by YouTube India, Qyuki had two of the top 3 fastest growing channels in the country while on Facebook, its' managed talent FunkYou grew over 1500x to 8 MILLION fans in one year. Qyuki prides itself in being a creator focused company with SANAM Band, Funk You, Shraddha Sharma, Motorbeam, and Powerdrift being some of the largest digital brands managed by Qyuki. The Company's Agency business has also executed some of the largest branded content projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Moneycontrol amongst others.