Thursday, May 25, 2017

Universal Music India's Zaroori Tha reaches 200 Million Views- First Ever Non Film Music Video

After crossing the 100 million milestone, Rahat Fateh Ali Khan’s “Zaroori Tha” has broken all barriers and crossed 200 million views on YouTube/ VEVO. This is truly a momentous achievement for Universal Music Group as this is the first original non-film music video to hit 200 million views.
Ever since it released in June 2014, the single which is a love ballad from the album Back 2 Love has gained attention with the video starring the then- real life couple & Ex-Bigg Boss contestants Gauahar Khan and Kushal Tandon. Directed by Rahul Sud, the video has been shot in the picturesque city of Dubai. The two protagonists beautifully tell the tale of a heart wrenching love story that brought out the true meaning of the song’s lyrics.
Watch the VIDEO here:  
In a territory dominated by Bollywood films & it’s music videos, it is an outstanding achievement that a Non-film music video has received such admiration from viewers across the globe & Universal Music has sustained the popularity ever since it’s release three years ago making it the first of its kind.
Speaking on this significant accomplishment Rahul Sud, Director of the video shared, “Working with Ustaad Rahat Fateh Ali Khan was a dream that came to reality with Zaroori Tha and its stupendous success of 200 million views and still counting speaks for itself....  Thanks to Universal Music and the team for setting the new benchmark in Non-Film Music and Music Videos in India”
Gauahar Khan commented, “It's an honour to be affiliated with legends, but more humbling for it to be received with so much love!! I thank Allah, Rahul Sud our director for casting us, cause Kushal and I loved being in that video and Rahat Sahab for this magical piece of love!!”
Kushal Tandon added, “It was an amazing experience to be a part of this music video. I’m extremely happy for Rahat Sir, Rahul and the entire Universal Music team & proud to be part of a project that has reached such a momentous milestone with 200 million views”
An act that is certainly difficult to replicate, Universal Music has truly conquered the Non-film music category with a song by a leading Musical talent whose work has set him apart from any other.
About Universal Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Emarcy, Geffen Records, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.

UMIPL has an extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali Khan to name a few. UMIPL’s `film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers, amongst host of others, popular music icons and household names in India


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