AsVKAAO, India’s first ever ‘theatre-on-demand’ service along with Shemaroo ShowTime – a brand that re-releases/screens iconic movies of bollywood in theatres, re-releasedthe ‘Amitabh Bachchan’ starrer cult classic Namak Halaal. Nostalgic fans got a rare opportunity to watch the much-loved comedyfilm on the big screenonce again and revisit some of the most memorable dialogues and songs of all time. The film, re-releasedon May 21 drew fans in crowds to PVR theatres across Delhi and Mumbai.The audience thoroughly enjoyed the show. The sound of whistles and claps of the enthusiastic audience could be heard through out the screening. Prompted by this exceptional response,the companies haveannounced additional screenings of the film in Lucknow, Nagpur and Hyderabad from June 7 onwards.
Speaking on the announcement, Kamal Gianchandani, CEO – PVR Pictures Ltd, said, “Following the unprecedented turnout for the screenings in Mumbai and Delhi, we will screen Namak Halaal for audiences in other parts of the country. Fans of Bollywood classics in Lucknow, Nagpur and Hyderabad will appreciate this chance to revisit old memories and enjoy this delightful comedy with family and friends. Social media platforms have played a major role indriving young viewers to the screenings andwe are optimistic that more of younger audiences across the country will watch the film and discover otherclassics offered by VKAAO.”
Hiren Gada, Director, Shemaroo Entertainment Ltd shares his thoughts on the occasion, “We feel excited to announce the grand success of our brand Shemaroo Showtime. With the number of people who attended the screening of NamakHalaal that recently happened in Mumbai and Delhi clearly shows the demand for theatrical re-release of good movies in the audience. Team Shemaroo Showtime is all geared up to offer its audience a memorable journey and nostalgic moments with many of such iconic movies across different cities in the country”
Directed by Prakash Mehra, NamakHalaal stars Amitabh Bachchan, Shashi Kapoor, Smita Patil and Parveen Babi. Undoubtedly one of the funniest movies ever made in Bollywood, it traces the journey of a country bumpkin, Amitabh Bachchan, who finds a job in a hotel only to realise that he must thwart a murder plot against the owner. With the addition of NamakHalaal to its movie library, VKAAO aims to continue to bring classics from India as well as abroad and acquaint younger audiences with them along with offering older viewers a chance to revisit their favourite films.
About VKAAO (vkaao.com):
Your Choice Of Movie, At Your Choice Of Theatre, Now Possible!
A fresh, disruptive medium of movie-going, Vkaao is a platform which gives viewers complete control of their movie watching experience at theatres. It allows them to select their preferred movie along with the location, date, and time of the screening at any theatre of their choice. This novel approach to movie going is why Vkaao is being considered as an exciting alternative to the conventional way of watching movies at the theatres. Vkaao’s USP lies in its focus on leveraging state-of-the-art technology in order to create a social, crowd-sourced movie going experience and to add value for all key stakeholders.
Shemaroo Entertainment Ltd is among few entertainment companies that has hallmarked several pioneering efforts with its innovative and out- of-the- box thinking. Founded in 1962, Shemaroo Entertainment Ltd is an established Filmed Entertainment “Content House” in the country, active in Content Ownership, Creation, Aggregation and Distribution with a large content library of over 3000 titles.
Shemaroo is engaged in the distribution of contentfor satellite channels, physical formats and emerging digital technologies like the Mobile, Internet, Broadband, IPTV and DTH among others. With its partnership with the major telecom operators and other digital media platforms, Shemaroo is at the forefront of the digital age. The company has also tied up with many content providers across the country. The “Shemaroo” brand today is synonymous with quality entertainment in the Indian entertainment eco system. For further Information, please visit www.shemarooent.com