During the course of promoting the new Y-Films movie, Bank Chor, lead actor Riteish Deshmukh aka Bank Chor has fallen on such bad days that he’s now turned Chindi Chor. At Dadar’s famous Sahakari Bhandaar, Riteish was caught stealing, among other things, a watermelon, a bottle of juice, a packet of noodles, and even a customer’s mobile phone. Unfortunately, in character as Champak, the incompetent chor, he’s actually managed to get caught on camera!
This was, of course, another wacky promotional campaign tactic of Bank Chor, that’s so far had one of the maddest marketing campaign Bollywood’s seen. As part of a series of prank dares titled ‘Impractical Bank Chors, ex-MTV VJ Jose Covaco dared Riteish to pull off a bunch of impractical choris on unsuspecting customers to evoke reactions on camera. The results were hilarious to say the least!
Even Riteish got to take revenge on Jose when he asked him to do pranks that were even more bizarre. In one such gag, the Jose along with Rhea Chakraborty had to pretend to be a couple going through a break-up, and fight in front of the other customers.
In between all this, the customers of the supermarket were also left bewildered when they saw two men, one in a haathi mask (Gulab) and one in a ghoda mask (Genda), roaming around casually near them, taking selfies and doing other inane things.
Did anyone manage to catch the pranks of these Bank Chors? Check out the video to know!
Says Riteish Deshmukh, “I have gone to many lengths to promote Bank Chor but I didn’t think that the team will make me do actual chindi choris! My character Champak would never have been able to pull it off but as Riteish, I pulled it off without being recognized... although that part made me feel like an actual Bank Chor.”
Self-confessedly India’s STUPIDEST comic thriller, Bank Chor, directed by Bumpy and produced by Ashish Patil, is all set to embarrass its makers when it releases in theaters on June 16. The trailer of the film is out on YouTube.com/YFilms. Please watch it. Pretty please.
Y-Films is the dynamic, vibrant start-up at the intersection of films, creativity and youth culture that hopes to challenge the norm and detonate boundaries. Giving the youth a creative outlet and voice that will entertain and unite on film and beyond. A studio that promises to deliver kick ass content of the youth, by the youth, for the youth. And be a platform for talent – both on screen and behind the scenes – that will break and set new rules of story-telling.