Entreprenuer Vikas Jain, who is the founder of JK Masala, is presenting culinary reality show cook studio with producer Ashish Sabalawat, says that the concept of the show interested him. "I liked the concept of getting different kind of people - mothers, daughters, basically people who are not professional chefs but love cooking, on a common platform. It will help them showcase their passion for cooking. A reality show based on this was what attracted me," says Vikas.
Talking about his equation with Ashish, Vikas says that he shares a great rapport with him. "Ashish has been a friend. Her liked the concept and was on board immediately. We started the work four months back," he says.
The show will be judged by actors Karan Patel and Anita Hassanandani. Talking about the thought process behind choosing them, Vikas says, "We did a survey where Karan and Anita were the most popular celebrities. When we approached them, they agreed readily and are looking forward to the show. We also have Rajiv Thakur and Roopal Tyagi, Abhijeet Sawant. On the senior judge panel we have Vicky Ratnani,who has been associated with Master Chef, and for our help, we have a local chef Abhishek Sharma."
Meanwhile, talking about his company JK Masala, Vikas says it was a family business. "JK Masala started since 1957 and we have been traders in spices since then. It is originally from Kolkata and we got into developing and packaging in 1980. As the work started and developed we moved to Jaipur. I, being the only son, carried on the business and moved to Jaipur. Now the business is spread to various cities including Kolkata and Ahmedabad, " he says