After
launching the trailer of Happy Bhag Jayegi (2016) on the sets of the most
popular sitcoms of Indian television, The Kapil Sharma Show, Eros International
and Aanand L Rai’s Colour Yellow Productions have come up with yet another
unique and first-of-its-kind promotional strategy for their much anticipated
sequel, Happy Phirr Bhag Jayegi!
While
Diana Penty's popular character 'Happy' from Happy Bhag Jayegi went missing and
was later found in Pakistan, the makers – Eros International and Aanand L Rai’s
Colour Yellow Productions were once again in a fix over the missing of another
Happy (Sonakshi Sinha) but with the help of the media this time, they
eventually found her in Mumbai.
Interestingly,
the cast of the film including Ali Fazal, Piyush Mishra and Diana Penty along
with the media went searching for Happy in a happy van, especially designed for
the film’s promotional campaign. Much to their surprise, they found Happy at a
plush hotel in Mumbai where the trailer of the laughter riot was launched.
Popular
standup comedian Jeeveshu who also plays a pivotal character in the film
introduced the cast of Happy Phirr Bhag Jayegi on stage including Sonakshi
Sinha, Diana Penty, Ali Fazal, Piyush Mishra and Jassie Gill along with
producers Aanand L Rai and Krishika Lulla. Jeeveshu entertained the gathered
media with his witty one-liners and hilarious repartee. The film’s trailer was
well received by the media.
Producer
Krishika Lulla of Eros International says, “The script of the sequel was happy
and hilarious enough for us to back it. When I heard the narration, I realised
all the characters are so real that I actually felt I'm part of the happy and
crazy world."
Says
producer Aanand L Rai of Colour Yellow Productions, “Before we started working
on the sequel, I was sure that this film will bring me, and everybody
associated with it, double the happiness as compared to the first part. I
always wished to work again with the team of Happy Bhag Jayegi without even
knowing about the sequel and I'm glad we collaborated again for Happy Phirr
Bhag Jayegi."
Director
Mudassar adds, "When I wrote Happy Bhag Jayegi, it was a small attempt and
we didn't realise that the film will receive so much love and support from the
audience. The sequel is also made with the same honesty and simplicity but with
double the madness, double the fun and crazy characters."
Presented
by Eros International and Aanand L Rai, A Colour Yellow Production, Happy Phirr
Bhag Jayegi, hits the theatres on 24th August.
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