Sherrin Varghese, the pop star who has claimed
success with hit songs like Kya Raaz Hai Tu Zindagi, strongly feels that the
music industry should open up to live performers; He believes that now singers
and musicians should perform music they actually like & not necessarily
perform Bollywood cliches to stay afloat.
“I have always been a admirer of genre bending
initiatives. More of like a technologist who loves to experiment with tunes and
not just go mainstream. Recently I performed at Hard Rock Cafe where everyone
in the audience loved the 90 min Indie set that I was performing. The point is,
everyone is tired of the Bollywood puppetry that our ears are subjected to. The
audience now wants something fresh but the venues cannot spend beyond a
stipulated marketing budget to fill it up & the artist cannot be expected
to be only pushing to draw the audience. And to be honest it is a 2 hour task
to get to any venue in Mumbai given the traffic and the pollution. This is
where Live web streaming comes in."
Sherrin believes that the audience education for
various sonic versions of the same live performance of an artist needs to be
hammered and these different mixes for the live audience at the venue and the
broadcast audience needs to be drilled in. He recommends that the industry
should create more avenues and platforms where musicians can showcase their
talent & perform their own music or renditions of songs their way keeping
the end user in mind which is mostly someone looking down on a mobile phone.
“Now the opportunities for live performers have
gone up substantially with the Internet.
An Imogen Heap can give a substantial immersive experience to her fans with her
virtual reality concert and get audiences into her house without any of her
fans leaving home. Closer home, recently VH1 put up a full web stream concert
albeit with pathetic jittery sound quality on the streaming end for which they
got a lot of flak. For the end user these new platforms are radical, immersive,
new & very innovative as it’s like having a front row seat to every concert
from the comfort of your bedroom. For the artist this can be a daunting
experience as they are practically in an empty room & stand the risk of
being judged by non-musical keyboard warriors ready to diss at the drop of a
cursor owing to the anonymity of the internet but the good side is that the
audience reach is unimaginable!”
“It’s time we have a proper education &
dedicated venues & platforms where live performers get trained to modify
their content to suit this laptop in a bedroom viewer. The artist community
needs to pool in their experiences of how to deal with this new medium to
maximise their visibility as increasingly no one’s getting out of their house
after reaching home from a 9-5 job for which they just spent 4 hours on the
road.”
Sherrin definitely makes a clear point in
providing new dedicated platforms to artists & musicians. Also, his new hit,
Kya Raaz Hai Tu Zindagi has already topped the charts in 2018 and his recent
directorial work ‘Do Lafzon Ki’ tops up his game.
कोई टिप्पणी नहीं:
एक टिप्पणी भेजें