Ombré Lane,Women’s workwear brand,receives seed funding

 

Ombré Lane,a premium workwear brand for women has recently raised an undisclosed amount of funding from a group of angel investors including ex-Linkedin,India CEO Akshay Kothari, Linkedin General Counsel Aditi Jha,

Director at Bristol-Myers Squibb US Neeraja

Balachander.

Ombrelane.com offers functional office-wearstyles via their ecommerce website, shipping all over India. The brand waslaunched by sisters Shweta and Prachi Sharma. Shweta is an MBA from The Wharton School and Prachi is a graduate from NIFT Delhi.

Launched with the motto of making women feel confident as well as comfortable at work, Ombré Lane’s 3 primary focus areas are:

1.  Functionality:An emphasis on functionality likeno gape buttons and lining,functional pockets, thoughtful solutions for panty lines, holders to secure bra straps, invisible elastic to manage weight fluctuations and menstrual bloating, and easy maintenance and wash care.

2. Superior fit post extensive surveys keeping in mind an Indian women’s body shape, height and workwear requirements. Brand’s fit and size chart were created after interviewing, fit testing and measuring over 1000 women and it keeps evolving with every customer feedback they received.They found that over 70% of Indian women have a pear-shaped body and an average height of 5 feet 2 inches,yetover 75% of western workwear available in the Indian market is made for a woman with height of 5 feet 7 inches and the rectangular body shape which is common in the west.

Shweta further adds, “We want the brand to represent the modern working woman in India. We want them to put their best foot forward and feel

confident and comfortable at work without getting distracted by or feeling conscious. We want them to break every glass ceiling and look good doing it!”

Women’s workwear is an untapped market in India with a market size of over Rs.10,000 crores and is expected to grow in double digits over the next 5 years.

The start-up plans to utilize the funds to establish Ombré Lane as the go-to destination for modern Indian women looking at buying functional and well-fittedapparels. With an annual growth forecast of 5xgrowthfrom the current run rate the brand plans to scale significantly over the next one-year while staying focused on building the brand.