PIX PREMIERE NIGHTS - 10 cities, 2000 premiere invites…the biggest ever premiere in India

 

~Watch ‘THE AMAZING SPIDER-MAN 2’ before anyone in India does~

 Sony PIX, India’s premium Hollywood movie channel is geared up for yet another dose of blockbuster AMAZEMENT! The channel is all set to engage, excite and entice with the BIGGEST PREMIERE EVER for its viewers on April 30 as PIX PREMIERE NIGHTS - ‘THE AMAZING SPIDER-MAN 2’ hits the theatres.

Stand a chance to win exclusive premiere invites for the biggest blockbuster of the year from the house of Sony Pictures Entertainment, courtesy - Sony PIX.

From April 4^th, a TAB on Sony PIX Facebook page will give the fans a chance to enter the contest and win tickets to watch the action - packed movie on April 30, two days before America and a day before anyone in India does. Viewers can also enter the contest by giving a missed call on 0-90242-90242. 2000 tickets will be up for grabs as the contest will be run in 10 cities (Mumbai, Delhi, Gurgaon, Kolkata, Bangalore, Pune, Hyderabad, Ahmedabad, Lucknow and Chennai). This is the biggest premiere ever conducted by any English Movie Channel and probably by any studio for a theatrical release.

PIX PREMIERE NIGHTS, is a unique proposition for the viewers to exclusively watch the premiere of the latest Hollywood movies before its theatrical release in India. Sony PIX will present this exclusive opportunity to its viewers to experience the thrill of a Hollywood blockbuster movie a day before its release in Indian theatres. The lucky few who win this contest stand a chance to win couple invites to the exclusive premiere of the web - slinging summer blockbuster movie THE AMAZING SPIDER-MAN 2.

Commenting on this initiative, Saurabh Yagnik, EVP & Business Head, Sony PIX says, “Staying true to our brand promise- Stay Amazed, PIX PREMIERE NIGHTS is back to give its viewers a chance to watch mega blockbusters before India does. With 1.7 million fans on Facebook and the highest engagement rate in the category, between 12-13% , we are delighting our viewers by engaging and offering 2000 premiere invites across 10 cities to watch ‘The Amazing Spider-Man 2’ before India does. It’s one of a kind experiential marketing initiative and thrives on innovation and feeling of ‘AMAZEMENT’. Premieres across 10 cities is truly one of a kind by any English movie channel in India”. 

PIX Premiere Nights is presented by Snapdeal.com.  

Get ready for the biggest amazement with PIX PREMIERE NIGHTS and watch THE AMAZING SPIDER-MAN 2 before anyone in India and America does only with SONY PIX