Anushka Sharma unveils her wax figurine at Madame Tussauds

Anushka Sharma is a global power brand and Madame Tussauds celebrated by unveiling her wax figure today. Given her popularity across countries, the wax museum at Singapore unveiled the first ever interactive wax statue that will wow the visitors.

Anushka’s life-like figure holds a phone personally inviting visitors to snap a selfie with her, which can be digitally shared with friends and family. She will be the first wax statue in the Singapore museum with this feature.

Anushka’s figure joins other Bollywood stars including Shah Rukh Khan, Amitabh Bachchan, etc in the IIFA Awards Experience where you can re-live the glamour of the Bollywood awards ceremony. Walk the green carpet, snap selfies and dance with your own back up dancers on the big screen, or star on the cover of the IIFA Magazine and shine on stage where you receive your own award. Your time is now to take the spotlight.

Superstar Anushka Sharma, the new face of Softline Leggings

Popular Indian premium leggings brand - Softline Leggings, is set to revamp their brand identity, and get on-board a new face - youth icon, Anushka Sharma as brand ambassador. 

Softline leggings, from the house of Rupa & Company Limited; one of India’s largest knitwear organization, has always pushed the envelope in terms of innovation, variety and comfort. Their range of premium leggings are wardrobe essentials for women seeking ease with a fashionable edge. Their primary customer base is young, fun-loving women, making actor Anushka Sharma an organic fit to represent the brand. Her youthfulness and passion resonates well with the overall consumer psyche. 

With its new mantra, ‘Effortless You’, the brand aims to reach out to young women, who are comfortable in their own skin and live life on their terms, effortlessly! Softline fulfils their need for comfortable yet stylish clothing, in 100+ colours to suit their every mood.

Speaking about the new brand identity, Mr. Vikash Agarwal, President and Brand Director, Rupa & Company Limited, said, “Softline is a premium leggings brand. Its revolutionary fabric and colour variety make it a unique proposition for customers, which no other competition offers. The new philosophy ‘Effortless you’ resonates with the brand and we are happy to have Anushka Sharma on-board who imbibes this motto. She has an emotional connect with the TG and fits perfectly with our new positioning.” 

Brand ambassador Anushka Sharma said, “I am happy to be associated with Softline Leggings as it connects with young adults who want to be comfortable in whatever they do or wear. The brand is focused towards its clientele and offers various designs that are contemporary and cool.” 

In everything you do, be Effortlessly You 

Softline Leggings, crafted for the youthful woman, is the most preferred brand of premium leggings in India, today. In over 10 years of business, the brand has grown with a PAN-India network and distribution. The portfolio boasts a variety of leggings, crafted from a unique 4D cotton stretch fabric that provide extra stretch and added comfort and are available in the following styles: capri, churidar, ankle length, shimmer, printed, winter etc.

Manufactured in state-of-the-art units, this is a true ‘Make in India’ brand; continually providing quality products and intends to enhance distribution and further churn the wheels of innovation.

Softline Leggings, by Rupa & Co. Limited (BSE: 533552 | NSE: RUPA), one of the largest knitwear company in India. While Anushka will endorse only Softline leggings, the brand is also available in innerwear and athleisure. 

In its journey, the company has evolved to become the frontrunner in India and a leading player in global markets with far-reaching footprints and millions of satisfied customers. Yet, Mr. Vikash Agarwal says, “This is just the beginning.”

Varun-Anushka signed as ambassadors of Skill India Campaign

Varun Dhawan and Anushka Sharma, through their much awaited film ‘Sui Dhaaga - Made in India’ are saluting India’s entrepreneurs and skilled workforce, especially homegrown artisans, craftspeople and weavers who are making the country proud the world over. Dhawan plays a tailor named Mauji and Anushka plays his wife and embroiderer Mamta. Innocent yet ambitious, they dream big of making a name for themselves. 

The Sui Dhaaga stars have been signed on to promote and endorse the Skill India Mission, chaired by the Hon’ble Prime Minister Shri Narendra Modi. The film highlights the untapped potential of India’s talented craftsmen and skilled workers at the grassroot level and the challenges and issues faced by them. Varun and Anushka, the star cast of the film, have partnered Skill India and will dedicate time to promote India’s skilled talent and their fine work by engaging with them across different parts of the country.  

Speaking about this association, Shri Dharmendra Pradhan, Minister of Petroleum and Natural Gas and Minister of Skill Development and Entrepreneurship, said, “Varun Dhawan and Anushka Sharma, through this unique film Sui Dhaaga - Made in India, are bringing to focus the incredible skills and talent of our homegrown artisan and craftsmen community. It is really heartening to see actors like them doing a film that has such a significant social message. India is one of the youngest countries in the world; and it is a matter of great pride for us to see such dedicated and passionate skilled youth with entrepreneurial skills in our country who are bringing name and fame to the nation with their work.” 

“I wish this endorsement by both actors encourages and influences the youth to take up skill training and earn a better livelihood for themselves and help us in creating the New India envisioned by Honorable Prime Minister Shri Narendra Modi,” he further added. 

Led by the Ministry of Skill Development and Entrepreneurship (MSDE), Skill India aims to standardize vocational training — both new-age and traditional skills —, helps in creation of latest infrastructure, ensures industry partnerships to extend technology support to make the youth more employable and assists in creating opportunities of employment for the youth of our country. This has led to more than 1 crore youth joining the Skill India Mission every year and transforming their lives through better livelihood. 

Varun Dhawan said, “Prime Minister Modi has displayed incredible vision and genuine foresight in aiming to organise, skill, train and give financial support and backing to our craftsmen, artisans and similar workmen. We are proud to be promoting this campaign that we feel extremely close to like our movie Sui Dhaaga that celebrates self-reliance and entrepreneurship’’ 

Anushka Sharma added, “Skill India Campaign reflects the government’s determination to include and support the talented skilled force of the country. While making Sui Dhaaga, we came across so many stories of talented, skilled crafts people and artisans who don’t get a fair chance to showcase their talents.” 

The Skill India Campaign has brought about multiple policy interventions though its Skill Development and Entrepreneurship Policy, comprehensive changes in the Apprenticeship Act of 1961 and introducing the Pradhan Mantri Kaushal Vikas Yojana (PMKVY) which together aims to provide best-in-class training to our workforce and formally recognize their skills. MSDE’s Recognition of Prior Learning (RPL) program under PMKVY recognizes the skills and experience gained through years of working, bringing about a major shift from un-organized sector to the organized sector.

Anu Malik’s composition on Indian Idol gets a spot in Bollywood flick - Sui Dhaaga

Anu Malik is known all over the music industry as the maestro. His penchant to compose and narrate whacky shayari for audiences and celebrity guests on sets of Indian Idol 10 has been one of the key entertaining factors of India’s biggest singing reality show on Indian Idol 10. On the recent episode, celebrity guests Varun Dhawan and Anushka Sharma made a special appearance to promote their upcoming movie – Sui Dhaaga. Incidentally, Anu Malik has also composed music for the title track of this Bollywood project.  

Anushka Sharma and Varun Dhawan thoroughly enjoyed all the performances from the talented Top 11 contestants on Indian Idol. Varun Dhawan danced along with the contestants and the judges as well which heightened the glamour and entertainment quotient of the episode. The legendary composer Anu Malik composed a new song titled – ‘Sab Badhiya’ on the spot! Everyone including Neha Kakkar, Vishal Dadlani, along with Varun and Anushka were surprised and marveled at the striking musical composition! The actor duo was so impressed with the composition that they decided to include it in the movie, then and there itself! 

Anu Malik on the sets of Indian Idol 10 revealed, “It was an amazing moment for all of us to have Anushka and Varun. Sui Dhaaga is a very special film and the whole moment on Indian Idol was beautiful. As a composer It comes naturally to me seeing the things around. I was inspired to compose this song ‘Sab Badhiya Hai’ while seeing the vibes around me. They loved it and everyone was surprised. Varun and Anushka were so impressed that they decided to include it in the movie even after the project has been completed. It was a proud moment for all of us that a song that was composed on the sets of Indian Idol will now be included in an upcoming Bollywood movie.”

शाहरुख़ खान की नायिकाएं होंगी कैटरीना कैफ और अनुष्का शर्मा !

आनंद एल राय के निर्देशन में शाहरुख़ खान की फिल्म की दो नायिकाओं में से एक  रोल में नायिका अनुष्का शर्मा  के होने की खबर है ।   राय की फिल्म में शाहरुख़ खान एक बौने की भूमिका में हैं।  पहले इस भूमिका के लिए दीपिका पादुकोण को लगभग फाइनल कर लिया गया था।  अगर, दीपिका पादुकोण इस फिल्म को कर रही होती तो यह शाहरुख़ खान और दीपिका पादुकोण की जोड़ी की पांचवी फिल्म होती।  लेकिन, अब दीपिका पादुकोण की जगह अनुष्का शर्मा तीसरी बार शाहरुख़ खान की फिल्म की नायिका बनने जा रही हैं। अनुष्का ने अपने करियर की शुरुआत शाहरुख़ खान के साथ फिल्म रब ने बना दी जोड़ी से की थी।  चूंकि, अनुष्का शर्मा ने अब अली अब्बास ज़फर की सलमान खान के साथ फिल्म सुल्तान की शूटिंग पूरी कर ली है तो वह शाहरुख़ खान की फिल्म शुरू करने के लिए तैयार है।  यह इत्तेफ़ाक़ ही है कि सुल्तान के लिए भी पहले दीपिका पादुकोण से संपर्क किया जा रहा था।  दीपिका के नकारने पर सुल्तान की आरिफा अनुष्का शर्मा बन गई।  आनंद एल राज की दो नायिकाओं वाली इस फिल्म में दूसरी नायिका कैटरीना कैफ हैं।  कैटरीना कैफ दूसरी बार खान की नायिका बनेंगी। अनुष्का शर्मा और कैटरीना कैफ भी जब तक है जान के बाद दूसरी बार एक साथ शाहरुख़ खान की नायिका बनेंगी।   बहरहाल, बौने शाहरुख़ खान को किन दो नाज़ुक नायिकाओं का कन्धा मिलेगा, अभी इसका ऑफिशियल ऐलान होना बाकी है।

एक चुके हुए पहलवान के 'सुल्तान' बनने की कहानी

अली अब्बास ज़फर की फिल्म 'सुल्तान' एक चुका हुआ माने जा चुके व्यक्ति के सुल्तान बनाने की कहानी है।  यह सुल्तान ओलंपिक्स में गोल्ड मैडल लाने का वायदा करता है।  पहलवान आरफा को भी वह  ओलंपिक्स की ऊंचाइयों  तक पहुंचाता है।  इस फिल्म में सलमान खान और अनुष्का शर्मा की जोड़ी पहली बार बनने जा रही है।  सुल्तान इस साल ईद पर सोलो रिलीज़ होगी।  क्या यह फिल्म १०० करोड़ का वीकेंड बना पायेगी !