And now it is World Bindi Day that needs to be celebrated this Navratri. Karmanye Kreations is a US based media conglomerate and an initiative by a few NRIs with an objective dedicated to producing content on the culture and history of Indic civilization has come out with a music video about the importance of the Bindi.
The video featuring Dr Sonal Mansingh, Mata Rajyalaxmi, Malini Awasthi, Aroona Bhatt, Anusha Srinivasan Iyer, Simran Kaur Mundi, Manjari Phadnis, Nyra Bannerjee, Ragini Dwivedi, Anchal Dwivedi, Kainaat Arora, Shibani Kashyap, Nivedita Basu, among others was put recently on the social media during Navratri. The Bindi Song has been sung by Shweta Pandit, Composed by Hriday Gattani with Lyrics by Shivangi Tewari. The video is produced by Karmanye Kreations and Shilpi Shrivastav with Music on Advait Music featuring women from various walks of life.
“The video will give a global appeal to all the women around the world to wear Bindi with pride as a mark of women empowerment. A letter to officially designate a World Bindi Day has been sent to the United Nations by WorldBindiDay.org. World Bindi Day concept was conceived by few NRIs last year, when it was decided that the pious day for this beautiful concept should be the start of Navratri, which emphasizes women empowerment and their importance in the society. Hence the first day of Navratri was formalized as World Bindi Day. To make it a global initiative and spread the word among millions of women around the globe, the idea to compose a music video was conceived by Karmanye Kreations, US. The song and the video were thus made to share with the world the significance of putting up a Bindi as a mark of each woman's pride and a symbol of women empowerment,” says Anannt Srivastava of Karmanye Creations.
“A new Bindi song will be released next year too. Next year's plan is to reach out to celebrities, social workers, eminent personalities from around the globe to support this initiative and also appear in the video,” adds Annant.\
“I was attracted to the concept of coming up with a song. The song will show how the Bindi described the Indian woman. It perfectly explains the reason and pride behind wearing the bindi,” says Shweta who has sung the number.
“I think a woman's beauty is enhanced by wearing a Bindi. I sometimes wear a Bindi on casual and western wear too. I have noticed it gives me a distinct persona. Other women should try it to see the difference,” says Anchal Dwivedi.
“I wear bindi as it is part of my Indian culture and tradition and I am truly proud of it. It also activates the third eye - the pituitary gland - which is in the middle of the eyebrows!” says Shibani Kashyap. "My Bindi is the essence of existence. Without it I am incomplete. It gives me strength and the power to stand up for right and against wrong. The bindi is the sixth chakra point and my third eye to view the world," elaborates Anusha Srinivasan Iyer.
“The significance of beauty and strength in one bindi … the essence of womanhood culture and pride. I love to wear it each day with each outfit; it only makes the look better and stronger,” opines Ragini Dwivedi.
“My bindi not only enhances my beauty but also reminds me of the divine powers through my third eye. Bindi is the symbol of my Divya Drishti,” says Nyra Banerjee.
Karmanye Kreations is to show the historical aspects of our civilization. Few of the early projects that Karmanye Kreations has undertaken are - Unexplored places of Ayodhya, Kashmir History and History of Indic Civilization and the current effort is an initiative to celebrate various Hindustani Diwas like Bindi Day and Tilak Day and not just international days like Halloween or Valentine's Day. .