And now it is World Bindi
Day that needs to be celebrated this Navratri. Karmanye Kreations is a US based
media conglomerate and an initiative by a few NRIs with an objective dedicated
to producing content on the culture and history of Indic civilization has come
out with a music video about the importance of the Bindi.
The video featuring Dr
Sonal Mansingh, Mata Rajyalaxmi, Malini
Awasthi, Aroona Bhatt, Anusha Srinivasan Iyer, Simran Kaur Mundi, Manjari
Phadnis, Nyra Bannerjee, Ragini Dwivedi, Anchal Dwivedi, Kainaat Arora, Shibani
Kashyap, Nivedita Basu, among others was put recently on the social media
during Navratri. The Bindi Song has been sung by Shweta Pandit, Composed by
Hriday Gattani with Lyrics by Shivangi Tewari. The video is produced by
Karmanye Kreations and Shilpi Shrivastav with Music on Advait Music featuring
women from various walks of life.
“The video will give a global appeal to all
the women around the world to wear Bindi with pride as a mark of women
empowerment. A letter to officially designate a World Bindi Day has been sent
to the United Nations by WorldBindiDay.org. World Bindi Day concept was conceived
by few NRIs last year, when it was decided that the pious day for this
beautiful concept should be the start of Navratri, which emphasizes women
empowerment and their importance in the society. Hence the first day of
Navratri was formalized as World Bindi Day. To make it a global initiative and
spread the word among millions of women around the globe, the idea to compose a
music video was conceived by Karmanye Kreations, US. The song and the video
were thus made to share with the world the significance of putting up a Bindi
as a mark of each woman's pride and a symbol of women empowerment,” says Anannt
Srivastava of Karmanye Creations.
“A new Bindi song will be
released next year too. Next year's plan is to reach out to celebrities, social
workers, eminent personalities from around the globe to support this initiative
and also appear in the video,” adds Annant.\
“I was attracted to the
concept of coming up with a song. The song will show how the Bindi described
the Indian woman. It perfectly explains the reason and pride behind wearing the
bindi,” says Shweta who has sung the number.
“I think a woman's beauty is enhanced by
wearing a Bindi. I sometimes wear a Bindi on casual and western wear too. I
have noticed it gives me a distinct persona. Other women should try it to see
the difference,” says Anchal Dwivedi.
“I wear bindi as it is part
of my Indian culture and tradition and I am
truly proud of it. It also activates the third eye - the pituitary gland
- which is in the middle of the eyebrows!” says Shibani Kashyap. "My Bindi
is the essence of existence. Without it
I am incomplete. It gives me strength and the power to stand up for right and
against wrong. The bindi is the sixth chakra point and my third eye to view the
world," elaborates Anusha Srinivasan Iyer.
“The significance of beauty
and strength in one bindi … the essence of womanhood culture and pride. I love
to wear it each day with each outfit; it only makes the look better and
stronger,” opines Ragini Dwivedi.
“My bindi not only enhances
my beauty but also reminds me of the divine powers through my third eye. Bindi
is the symbol of my Divya Drishti,” says Nyra Banerjee.
Karmanye Kreations is to
show the historical aspects of our civilization. Few of the early projects that
Karmanye Kreations has undertaken are - Unexplored places of Ayodhya, Kashmir
History and History of Indic Civilization and the current effort is an
initiative to celebrate various Hindustani Diwas like Bindi Day and Tilak Day
and not just international days like Halloween or Valentine's Day. .