The announcement of the most prestigious 66th
National Film Awards took place at Rashtriya Bhavan - New Delhi for honoring
the best films of 2018. Culture Machine’ a digital media company which runs
some of India’s largest digital brands won the ‘Best Investigative Film’ award
for its movie Amoli.
Starring the renowned stalwarts of the film industry
- Vidya Balan, Rajkumar Rao, Kamal Hassan, Nani, and Jisshu Sengupta as the
narrators, Amoli’ is a definitive documentary on the repulsive commercial
sexual exploitation of children, a deep-seated and well-organized criminal
industry.
Released in seven languages, the documentary is
narrated in 4 chapters - Mol (Price), Maya (Illusion), Manthan (Internal
conflict), Mukti (Liberation). Each chapter takes the audience on a journey
that delves deep into the grimdark world of child sexual exploitation.
Speaking on the remarkable achievement at the 66th
National Film Awards, Sameer Pitalwalla – Founder and CEO, Culture Machine
said, “It is a proud moment for the company to have been honoured with such an
esteemed award. Through Amoli, we tried to create an awareness among people on
the scale and human cost of the sexual manipulation of children in India. We
are glad to see the appreciation being showered on the documentary.”
The gorgeous and talented Vidya Balan, who
narrated the English version of the movie said, “The film Amoli has a strong
storyline and I am glad to have been associated with this documentary. It
revolves around a heart wrenching story that exposes the ugly business of
commercial sexual exploitation of children. I have narrated the English version
of the movie. It gives me immense happiness to see it receive the prestigious
66th National Award, and this is definitely a proud moment for the entire
team.”
Acclaimed documentary filmmakers Jasmine Kaur Roy
and Avinash Roy who directed the movie, quipped on the spectacular win, “The
award not only recognizes the hard work put in by the team but also celebrates
the indomitable spirit of those who are fighting a constant battle to put an
end to child sex trafficking. We hope that this National Award would further
help to highlight these voices and bring a stronger law against this horrific
crime.”
About Culture Machine:
Culture Machine is a Digital Media company that
uses technology and storytelling to build great digital brands that people
love. By combining cutting edge technology with great content, it currently
runs some of India’s largest digital media brands and also licenses its core
technologies to advertisers, media companies and agency partner’s world-wide.
Today, Culture Machine’s network includes several
established digital media brands like Being Indian, Blush, Put Chutney, Viva
and Awesome Sauce to name a few.
