The format on which music is heard may have changed from
cassettes to CD’s to digital over the last few years, but there are two things
that have remained constant over the years. One, the love for melody and good
music and two the domination of T-Series when it comes to music. While T-Series
was always a leader in India, last year it also became the first music company
to find a place in the top 10 of ‘Youtube’s Most Viewed Channel list’.
T-Series had a fantastic 2016 on Youtube with exponential
growth and has beaten top channels like Justin Bieber who was on top of the
Youtube’ Most Viewed Channel list last year to become the World’s No 1 Most
Viewed Channel on Youtube.
The T-Series Youtube channel that has Bollywood focused
videos were watched 7.3 billion times last year (with December 2016 alone crossing
892.5 million views). Bollywood music
videos has a big audience across the world and the leadership of T-Series is a
reflection of that.
An elated Chairman and Managing Director of T-Series
Bhushan Kumar talking to us said, ‘Becoming the World’s No 1 Music channel on
Youtube is very exciting and inspiring. It wants me to work even harder with my
team. In 2016, we have 11 Bollywood films releasing in a period of just nine
months, more than any other studio. With Bollywood gaining so much popularity amongst
Indians and other World citizens globally, we can only grow further.’
