India’s most appreciated retail author Dr Gibson
G. Vedamani in the presence of Mr. Rakesh Biyani (JMD of Future Group) released
his book – ‘Retail Beyond Detail’, the Guide to a successful retailing business
at Oberoi Mall, Goregaon today. The book
is a perfect guide for the growth and successful development of the retail
business industry. The book is sure to enlighten the interesting environment of
the retail business in India.
Sharing the extracts with Mr. Biyani from the book
during discussion Dr. Gibson held the audience discussing about the instances
of the emergence of the Retail in India as one of the fastest growing industry
and how it has extended its frontiers worldwide that has the entrance of world
renowned giants like Walmart, Ikea, and Carrefour etc. Today, retailing is
about so much more than mere merchandising. It is about casting customers in a
story, reflecting their desires and aspirations, and forging long-lasting
relationships. Retail today has changed from selling a product or a service to
selling a hope, an aspiration and above all an experience that a consumer would
like to repeat.
Commenting on the book launch Anupam T, Vice
President, Oberoi Mall said “The Retail Industry is experiencing quantum shift
in dynamics due to fast changing customer behavior and expectations coupled
with technology induced challenges for example e-commerce etc. So far India has
occupied a remarkable position in global rankings and is expected to become the
world’s sixth largest consumption economy. Accordingly, retailers must be able
to tap in to this huge opportunity, at the same time navigate the choppy
waters. We are happy to partner with Dr Gibson G. Vedamani for the launch of
‘Retail Beyond Detail’ at Oberoi Mall.
Dr. Gibson Vedamani says, "Retail Beyond
Detail depicts the uniqueness of the great Indian retailing business. Unlike
anywhere in the World, coexistence of all forms of retailing is a virtue and
retailing in India is a big opportunity sector for one to succeed. Today's youth
need to know the instances of successful retail journeys that had humble
beginnings. Readers can draw inspiration from the numerous success stories
explained in the book."
Mr. Maulik Desai, Head Crossword Bookstores says ,
"Not only is ‘Retail Beyond Detail' a refreshingly new take on the
environment of the retail business of India, the book also reveals 10 secrets
of retailing, deftly explained with examples and cases. We are delighted to
have the book launch of Mr. Gibson G. Vedamani, one of the stalwarts of the
retail industry at Oberoi Mall, with whom we have been partnered for hosting
several events.”