Qyuki,
multi-media platform, continues its string of successful collaborations with
UnErase Poetry, a community that promotes and produces spoken word poetry in
Hindi and English. This time it presents
a spoken word poetry by Priya Malik, a known face on television circuit (Ex-
Big Boss contestant), called “Right to Pleasure”.
“Right
to Pleasure” addresses the basic right of a female to desire and pleasure. The
poem takes us through the thoughts of a girl and how differently they are
interpreted by men. She recites the poem beautifully along with a drummer (name) and guitarist
(name) which added to the feel of the poem.
Previously,
Qyuki Media and UnErase Poetry have showcased talented artists such as Kunal
Kapoor who presented a slam poetry on Women Trafficking and Aranya Johar, a
regular performer with UnErase who mostly speaks about Gender Discrimination.
The idea of UnErase Poetry is to start a dialogue about the tabooed subjects in
society and create awareness
Talking
about this collaboration, Sagar Gokhale, Chief Operating Officer, Qyuki Media
said, “Poetry is such a great medium of expression and Unerase Poetry has
always broken barriers and stereotypes. Priya Mallik is an excellent addition
to this showcase and her poem is going to ring in the minds of millions. At
Qyuki, our continuous endeavor is to nurture and support talent that can
influence a change in society.”
Priya
Mallik expresses her thoughts on the collaboration "I wrote this piece
because somebody had to. I performed this piece because somebody had to. We
can't have a whole generation of young girls growing up ashamed of their own
sexuality or a whole generation of young boys growing up neither understanding
nor appreciating a woman's right to her own body. We already have both of those
generations, look where it has led us. No more. No more."
"Right
to Pleasure", will be available digitally on the 25th of September, 2017.
Multi-platform network Qyuki Media collaborates with e-commerce giant Flipkart to bring to the public its newest creation - a 360 degree fashion video titled “Mera Joota Hai Japani” with spatial audio featuring the digital superstar Arjun Kanungo.
In this all-round immersive experience, the new song used a refreshed rendition of
the classic hit. Spatial sound allows the user to hear a different version of
the soundtrack by simply turning around. This technology has never been used by
a brand in a music video before. The interactive content allows the viewer to
explore 360 degrees of the video to see the latest fashion trends from Flipkart
in an innovative manner.
Through this video, Qyuki and Flipkart have created a groundbreaking concept for brands and enabled Flipkart to deliver a special 360° video with different audio
themes to its customers. Combined with the technological prowess of YouTube,
the video is a showcase of cutting-edge innovation on the internet.
This is the third in a series of projects Qyuki has been spearheading with Flipkart,
after a successful gamified music video with Rapper Ishq Bector’ and a second
track with musical duo Maati Baani
Commenting on the innovative use of VR for the same, Samir Bangara, Co-Founder & MD -Qyuki shared, “We have created a brand new way of consuming content for
Flipkart. In this fast moving digital age, it is not only important to innovate
on the ideas end but also on the technology front. With Flipkart we have created
a stellar experience that will transport customers to an immersive world of
fashion to pique their curiosity. We are stoked to be associated with a strong
brand who has its customer’s best interests at heart”.
Shoumyan Biswas, CMO, Flipkart commented, “Flipkart is the market leader in fashion amongst all online businesses. Our vision is to be India's most preferred
destination for trendy and affordable fashion and our category communication
task is to ‘Democratize Trendy Fashion’ for every Indian consumer.
In our endeavor to showcase trendy fashion in an interesting and innovative
format, we have engaged with Qyuki & Google to come up with a first of a
kind 360 degree music video that combines a new technology with the evergreen
music classic - “Mera joota hai japaani” - and latest fashion trends. Our
fashion is for everyone and hence we wanted the right technology to enable the
same being experienced by all. This video will revolutionize the way consumers
across various demographics view and experience trendy fashion.”
About Qyuki Digital
Qyuki is a cross-platform media network across digital, live, TV and film founded byAR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary
technology and analytics to discover and promote digital superstars and manages
the end to end value chain for them across traditional and new media platforms.
Recently, in association with YouTube, Qyuki launched Jammin- India’s largest
digital musical property, where legendary Bollywood composers and India's top
internet youth icons collaborate to create original tracks. Fronted by
legendary composer and maestro AR Rahman, Bollywood biggies such as Salim
Sulaiman, Clinton Cerejo and Mithoon team up with digital stars SANAM, Shraddha
Sharma, Maati Baani and others.
In a recent ranking by YouTube India, Qyuki had two of the top 3 fastest growing
channels in the country while on Facebook, its' managed talent FunkYou grew
over 1500x to 9 MILLION fans in a little over one year. Qyuki prides itself in
being a creator focused company with SANAM Band, FunkYou, Shraddha Sharma,
Motorbeam, and Powerdrift being some of the largest digital brands managed by
Qyuki. The Company's Agency business has also executed some of the largest
branded content projects with clients like Flipkart, Coca-Cola, Olx, VW,
Mercedes-Benz, Colgate, Moneycontrol amongst others.
About Flipkart
Flipkart is India’s largest e-commerce marketplace with a registered customer base of over 100 million. Flipkart offers more than 80 million products across 80+
categories including Smart Phones, Books, Media, Consumer Electronics,
Furniture, Fashion and Lifestyle.
Launched in October 2007, Flipkart is known for its path-breaking services like Cash on Delivery, experience zones and a 10-day replacement policy. Flipkart was the pioneer in offering services like In-a-Day Guarantee (50 cities) and
Same-Day-Guarantee (13 cities) at scale. With over 1,00,000 registered sellers,
Flipkart has redefined the way brands and MSME’s do business online.
In
Qyuki’s continuous endeavor to support and encourage unique talent, it’s latest
association with Aranya Johar speaks true to the cause. Known as a young writer, poet and
performer with Unerase Poetry. The
campaign in association with the World’s No. 1 Matchmaking Service Shaadi.com
is an expression of a girl’s struggle with the societal norms and conventions about body, shape and
complexion.
In just
2 minutes, the poem portrays gamut of feelings and emotions on how girls are
burdened with stereotypical notions on their body type and skin tone. Although the poem is penned and recited by a
girl, it fairly balances the judgments framed about boys and men as well.
Aranya
started her poetic journey at the tender age of 11 and her piece ‘A Brown
Girl’s Guide to Gender’ hit a staggering 1 million views within two days of its
upload and is currently over 30 million and counting. This time through “A Brown
Girl’s Guide to Beauty” Aranya strives to speak aloud about the set norms by
the media and the society.
An
innovative initiative started by standup comedian and poet Simar Singh, UnErase
Poetry is a bilingual medium that creates and promotes spoken word poetry. The
digital creators are at the forefront of bringing about a change in the society
about the regressive concepts such as taboos on menstruation, human
trafficking, marital rape and many such
relevant and important subjects.
Sharing
his thoughts, Simar Singh said “This campaign is an effort to bring awareness
of how skin tone of a girl shouldn’t be a parameter to marry her. Aranya has done remarkable work with her
poem. We have the befitting partners with Shaadi.com and with Qyuki Digital
being the platform, we are rest assured for it to reach out to its audience.”
Sagar
Gokhale, the content head, expressed “Qyuki has always stood for change and we
are glad to be associated with such a unique talent as Aranya’s. Her poetic
form has formed a bond with viewers and we want to strengthen it. We are glad
to showcase the power of such an impressive talent.
According
to CEO Gourav Rakshit, Shaadi.com, "The bias against complexion and body
type is something that exists within our society at large. While eliminating
this mindset is a long way off, this is our first step to help people look
beyond and really get to know a person before making their decision. It’s only
fair to give finding love a fair chance!”
Qyuki
Digital, the Multi-Platform Network whose forte to bring unique talent to its
audiences, has added yet another star to its list- the sufi singing sensation
from Kashmir, Aabha Hanjura.Aabha is
an award winning singer & composer, and the lead force behind her all woman
folk band “Sufistication”. Having performed across the nation, Aabha’s music is
a true representation of fusion music as she effortlessly blends today’s music
with vintage influences. One of the youngest finalists of Indian Idol, Aabha
has performed at leading premier folk festivals in India. She has also been
featured in The Kashmiri Folk ensemble which jams together with a plethora of
authentic Kashmiri instruments such as the Rabab, Santoor, Kashmiri Sarangi and
tumbankari. Her first single was unveiled by none other than former president
of India, Late Dr Abdul Kalam Azad. Aabha
Hanjura kick starts her association with Qyuki Digital with a song titled
‘Hukkus Bukkus’ - a rendition in the form of a ballad which has inspired many
poets and has seen various form through the years.
Listen
to her song here-
Sharing
her excitement, Aabha said “I am excited to be a part of Qyuki Digital, , as it
offers me a platform to present my art to a wider and discerning audience
base.Kashmiri as a language & folk music of Kashmir hasn’t really been
represented in the mainstream much,and that’s exactly what I aim to do with my
forthcoming album, Aabha Hanjura & The Sound Of Kashmir,the idea is to
present a new age sound,that’s a blend of Indian ethnic instruments like the
rabab & santoor with modern contemporary genres of music,we’re trying to
put out a new indian sound out there & showcase that Folk is Fun !I do hope
this sound travels the world! I look
forward to being a part of an innovative platform like Qyuki that promotes and encourages
quality, art and artists”
Sagar
Gokhale, Head of Network and Content, elaborated “At Qyuki, our relentless
pursuit to bring forth the best of musical talent for our audience is
continuous. With Aabha, we add another dimension to our folk music range and
are thrilled to have such a powerful talent in the network. Having previously
collaborated with celebrated artists such as Maati Baani, the audience’s
response has been fantastic and we hope to bring the signature style and
unheard melodies of Aabha to them too.”
Multi-platform
network Qyuki is proud to welcome film and singer/songwriter Vipin Mishra into
its musical network. A national award winner and ex-member/guitarist of the
famous band Parikrama, Vipin is a renowned talent in the music space.
For over
two decades, Mishra has composed music for big ticket Bollywood projects such
as Ghayal Once Again, Aurangazeb and much more. In 2017, he wrote and recorded
his first single for his newly launched label with film writer Atul Sabharwal.
The song is titled "Kya Tu Jaane" is released on the Indie label
Notorious. Directed by Atul Sabharwal, the song aims to tug the right strings
with the listeners and will be a collaboration with Qyuki Digital.
The
music video also features The Vipin Mishra Band which plays Indian Contemporary
with a modern twist. The band features famous musical personalities playing a
varied set of instruments such as the saxophone, trumpet, violin and has Vipin
Mishra as the vocal lead.
Sagar
Gokhale, Network Head, Qyuki Digital Media, shares “We are delighted to have a
talented artist such as Vipin Mishra onboard our network. We look forward to a
great collaboration and hope to have much more in the future! His latest
venture Kya Tu Jaane is a perfect start!"
Notorious,
the label and the artist, Vipin Mishra, shares his excitement “Qyuki has always
been an excellent platform for budding as well as established talent to present
their work. I am glad to be a part of Qyuki family and continue producing
soulful music in future. To mark our association, Kya Tu Jaane is a perfect
endeavor as it is a soulful track. I have produced, composed music for many feature
films, and non-feature films, but this is a new step in enhancing my musical
profile.”
Video
Link:
About
Qyuki Digital
Qyuki is
a cross-platform media network across digital, live, TV and film founded by AR
Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary
technology and analytics to discover and promote digital superstars and manages
the end to end value chain for them across traditional and new media platforms.
Recently, in association with YouTube, Qyuki launched Jammin- India’s largest
digital musical property, where legendary Bollywood composers and India's top
internet youth icons collaborate to create original tracks. Fronted by
legendary composer and maestro AR Rahman, Bollywood biggies such as Salim
Sulaiman, Clinton Cerejo and Mithoon team up with digital stars SANAM, Shraddha
Sharma, Maati Bani and others
In a
recent ranking by YouTube India, Qyuki had two of the top 3 fastest growing
channels in the country while on Facebook, its' managed talent FunkYou grew
over 1500x to 8 MILLION fans in one year. Qyuki prides itself in being a
creator focused company with SANAM Band, Funk You, Shraddha Sharma, Motorbeam,
and Powerdrift being some of the largest digital brands managed by Qyuki. The
Company's Agency business has also executed some of the largest branded content
projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate,
Moneycontrol amongst others.
Ever since its inception,
Qyuki- the multi-platform network has not only made its mark as a top curator
of talent but also taken the talent-brand association in the digital space to
new heights. Founded by industry
stalwarts Shekhar Kapur, AR Rahman & Samir Bangara, it has changed the
digital landscape through continuous content collaboration between influencers
and traditional brands resulting in a host of successful properties.
Qyuki features an active
brands’ section which identifies the right target audience, identifies the
video potential and creates tailor made content for a larger reach. A great example of this formula was seen in
the collaboration between teenage sensation Shraddha Sharma and rapper Big Deal
in the video “The Shine Song” for major manufacturer Colgate Palmolive. It
raised the brand’s visibility amongst its TG by an overwhelming 18% (in
purchase intent) and a rise of almost 60 base point sales in modern trade.
In 2016, Qyuki launched a
global first of its kind collaboration- ‘Jammin’, a musical property that broke
the internet with its engagement and versatility. Bringing together YouTube
icons and Bollywood biggies, it rocked the digital spectrum with over 60 years
or five hundred thousand hours of watch time, and over 20 million views in the
first two months of its launch. Jammin’ Season 1 ended with an enormous star
studded sold out Jammin’ Live Concert held at the Dome in Mumbai.
The MPN previously has
showcased its prowess with a unique property titled ‘Project X’ with Mercedes
Benz. It brought together industry maestros Ranjit Barot, AR Rahman, Salim
Merchant Shubha Mudgal and Amit Trivedi to create an original melody for a world-wide
audience.
Qyuki’s impressive roster
of digital stars includes India’s largest independent band SANAM which recently
crossed 2 Million subscribers on YouTube, Facebook celebrity and singer
Shraddha Sharma, India’s top pranksters Funk You, leading digital motoring
reviewers Powerdrift and Motorbeam to name a few.
Says, Samir Bangara, MD
and Co-Founder of Qyuki, “We strongly believe digital superstars are defining
the future of how brands engage their audiences online. At Qyuki we are
blending a unique mix of analytics, technology and millennial stars to deliver
highly effective content marketing solutions to major brands. As we build our
talent roster our ability to service brands across the spectrum is growing
exponentially”
With its strong foothold
in the content and talent space, Qyuki’s endeavour is to introduce bigger and
brighter collaboration in the coming years.
About Qyuki Digital
Qyuki is a cross-platform
media network across digital, live, TV and film founded by AR Rahman, Samir
Bangara and Shekhar Kapur. The Company uses proprietary technology and
analytics to discover and promote digital superstars and manages the end to end
value chain for them across traditional and new media platforms. Recently, in
association with YouTube, Qyuki launched Jammin- India’s largest digital
musical property, where legendary Bollywood composers and India's top internet
youth icons collaborate to create original tracks. Fronted by legendary
composer and maestro AR Rahman, Bollywood biggies such as Salim Sulaiman,
Clinton Cerejo and Mithoon team up with digital stars SANAM, Shraddha Sharma,
Maati Bani and others
In a recent ranking by
YouTube India, Qyuki had two of the top 3 fastest growing channels in the
country while on Facebook, its' managed talent FunkYou grew over 1500x to 8
MILLION fans in one year. Qyuki prides itself in being a creator focused
company with SANAM Band, Funk You, Shraddha Sharma, Motorbeam, and Powerdrift
being some of the largest digital brands managed by Qyuki. The Company's Agency
business has also executed some of the largest branded content projects with
clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Moneycontrol amongst
others.
Ever since Jammin’ was launched in August, Multi-Platform network Qyuki’s creative collaboration with Youtube introduced the world to a unique property that has been peaking everyone’s interest since the start. Week after week, Jammin’ showcased the best of digital singing sensations partnering with renowned legendary Bollywood composers to produce melodious tracks that have amassed huge popularity and millions of views.
Jammin’ brought together YouTube’s top musical talent SANAM, Shraddha Sharma, Siddharth Slathia, Jonita Gandhi, Arjun Kanungo, Maati Baani, Sanah Moidutty, Raaga Trippin and Mumbai’s Finest collaborating with four of Bollywood’s most accomplished music composers Grammy and Academy Award Winner A. R. Rahman, Salim-Sulaiman, Clinton Cerejo and Mithoon to create ten original soundtracks and music videos that left everyone spellbound in the end.
The final culmination resulted in a larger than life Jammin’ live concert that featured huge fans at NSCI Dome in Mumbai watching their favorite Jammin’ tracks perform live coupled with legendary music composers.
It comes as no surprise that Qyuki’s brainchild Jammin’ has already reached digitally over five hundred thousand hours of watch time, about twenty million views and an average of fifteen thousand engagements per video.
Music legend and co-Founder of Qyuki- A.R. Rahman shared,"It was a great feeling to be performing at Jammin' Live. At Qyuki, we have had a vision to create music without gatekeepers and Jammin' brought that to life with my fellow composers working closely with all the young online sensations. I am also really happy with how Yaara - my collaboration with all the YouTubers - turned out and the response to it seems very encouraging"
It has also gained more than 200 million people reach via social media, radio and hoardings. These staggering numbers continue to grow as the entire Jammin’ album is now available online.
Multi-platform network Qyuki is leading the way in creating path breaking initiatives that challenge the current formats available and has already brought forth a new era of cross-media properties with Jammin’. Post the success of Jammin’, one can look forward for bigger and brighter things to come from Qyuki.
About Qyuki Digital
Qyuki is a cross-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary technology and analytics to discover and promote digital super stars and manages the end to end value chain for them across traditional and new media platforms. Recently, in association with YouTube, Qyuki launched Jammin- India’s largest digital musical property, where legendary Bollywood composers and India's top internet youth icons collaborate to create original tracks. Fronted by legendary composer and maestro AR Rahman, Bollywood biggies such as Salim Sulaiman, Clinton Cerejo and Mithoon team up with digital stars SANAM, Shraddha Sharma, Maati Bani and others
In a recent ranking by YouTube India, Qyuki had two of the top 3 fastest growing channels in the country while on Facebook, its' managed talent FunkYou grew over 1500x to 7 MILLION fansin one year. Qyuki prides itself in being a creator focused company with SANAM Band, FunkYou, Shraddha Sharma, Motorbeam, and Powerdrift being some of the largest digital brands managed by Qyuki. The Company's Agency business has also executed some of the largest branded content projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Moneycontrol amongst others
Multiple Oscar and Grammy award winner A.R. Rahman will be performing live at the first ever digital collaboration between legendary Bollywood composers and YouTube stars, Jammin’ Live at the NSCI, Dome in Mumbai! The exciting concert will feature breakout performances by internet sensation SANAM, the First Lady of YouTube India Shraddha Sharma along with legendary composers like Salim-Sulaiman, Clinton Cerejo and Mithoon on 11th Nov, 7 PM onwards.
A musical performance of his latest digital hits along with crowd classics, A.R. Rahman’s set will also enthral the audience to the track of the season, Yaara’- a collaboration with all YouTubers of Jammin’. "With Jammin’, Qyuki and its partners have created something unique - a platform without gatekeepers - for me and my fellow composers to work collaboratively with a new generation of online stars. I am really looking forward to performing at the Jammin Live concert along with all the Jammin artists” adds music legend and co-Founder of Qyuki- A.R. Rahman.
With the release of a new song every week, Jammin’ has already broken the internet with millions of views and subscribers worldwide. Speaking at the announcement, Mr. Samir Bangara, the Co-Founder and MD of Qyuki said, “Jammin' has spawned a new genre of music that we like to call 'Non-film Bollywood' by bringing together mainstream composers with YouTube stars to create original compositions that typically would be commissioned for a blockbuster film. Jammin' Live embodies Qyuki’s unique strategy of being a digital first, cross platform Media Company and we are looking forward to translating the Jammin’ magic of the virtual world into the real world arena”
Jammin’ is in association with YouTube and Satya Raghavan, Head of Entertainment for YouTube in India says, "This live concert with Bollywood music legends and YouTube stars heralds a new era for the music industry in India. We hope that JAMMIN' live concert will go onto define the new normal, where lines between mainstream music and popular independent artists content will blur, encouraging many talented artists to start their journey online.”
The full lineup for the concert includes maestro A.R. Rahman, SANAM Band, Shraddha Sharma, Siddharth Slathia, Jonita Gandhi, Arjun Kanungo, Maati Baani, Sanah Moidutty, RaagaTrippin' and Mumbai’s Finest collaborating with Bollywood’s most accomplished music composers Salim-Sulaiman, Clinton Cerejo and Mithoon. Speaking of it’s musicality and reach, telecom giant Airtel India adds, “Airtel is excited to be associated with Jammin, which promises to be an absolute treat for music lovers given the phenomenal line up of artists. This is a great collaborative platform for both the established artists as well as the rising music stars and the go to destination for our online music audiences. With Jammin' Live, the concert will only not only satisfy the growing appetite for new and original music content but bring in a whole new audience.”
Signature also proudly associates itself with Jammin’, "Signature StartUp MasterClass is a unique platform of inspirational talk series that showcases real life success stories of masters of creative fields and offers individuals a chance to be inspired on their passion to paycheck journey and make a mark. Jammin’ is a really inspiring initiative for those who want to follow their passion for music and we are happy to be the partners on this journey.”
Jammin’s online and offline popularity has already made it one of the most recognized properties showcasing versatility and the true power of collaboration between real world and virtual world superstars. With only a few weeks to go, make sure you grab your tickets and get ready to be part of a spectacular night!
Jammin’ releases its eighth collaboration with the magical voices of Raaga Trippin’ and music of Clinton Cerejo. This is going to be the first a cappella song arrangement in the digital series. Raaga Trippin' consists of six talented vocalists-Alan De Souza, Gary Misquitta, Gwen Dias, Keshia Braganza, Suzanne D'Mello and Thomson Andrews, Ragga Trippin’ and are one of India’s finest a capella ensembles creating medleys through their unique voices. In “Tonightwedance” they collaborate with Bollywood Legend Clinton Cerejo to create an upbeat foot tapping number!
Jammin’ ,a property of AR Rahman, Shekhar Kapur and Samir Bangara’s Qyuki is a first of its' kind musical collaboration where legendary Bollywood composers and digital youth icons come together to create melodies which capture our hearts.
~THIS NOVEMBER, WITNESS LEGENDARY BOLLYWOOD COMPOSERS AND 9 DIGITAL
ICONS GO LIVE AT THE MEGA JAMMIN' CONCERT~
The first ever digital
collaboration between legendary Bollywood composers and YouTube stars, Jammin’,
today announces an exciting live concert like the world has never witnessed!
Featuring breakout performances by internet sensation SANAM, the First Lady of
YouTube India Shraddha Sharma along with Bollywood’s legendary composers like Salim-Sulaiman,
Clinton Cerejo and Mithoon - The Jammin'
Live! concert will enthral audiences on 11th November at 7 PM at the NSCI, Dome in Mumbai.
With the release of a new song every
week, Jammin’ has already broken the internet with millions of views and
subscribers
worldwide. Speaking at the
announcement, Mr. Samir Bangara, the Co-Founder and MD of Qyuki said, “With
Jammin' we have created a new genre that we call 'Non-film Bollywood music', by
bringing together mainstream composers with YouTube stars to create original
compositions that would be typically commissioned for a blockbuster film.
Jammin Live embodies Qyuki’s unique strategy of being a digital first, cross
platform media company and we are looking forward to translating the Jammin’
magic of the virtual world into the real world arena”
The full lineup for the concert includes SANAM
Band, Shraddha Sharma, Siddharth Slathia, Jonita Gandhi, Arjun Kanungo, Maati
Baani, Sanah Moidutty, RaagaTrippin' and Mumbai’s Finest collaborating with
Bollywood’s most accomplished music composers Salim-Sulaiman, Clinton Cerejo
and Mithoon.
Jammin’s online and offline popularity
has already made it one of the most recognized properties showcasing
versatility and the true power of collaboration between real world and virtual
world superstars. With only a few weeks to go, make sure you grab your tickets
and get ready to be part of a spectacular night!
The tickets for this grand musical
extravaganza are now on sale and available on www.bookmyshow.com
Bollywood’s favorite music duo Salim Sulaiman comes together with digital stars Mumbai’s Finest and leading vocalist Siddharth Basrur to create a unique track- Jeene Ka Shauq. Combined with Salim-Sulaiman’s musical genius, Mumbai’s Finest’s rapping skills and Siddharth Basrur’s playback talent, the song delivers a powerful message to live in the moment.Shot in Dubai over the course of two days, the song is an energetic number that focuses on how life is made worthwhile by taking risks and challenges that come your way. The song is the third Jammin’ track by Salim Sulaiman and brings forth a whole new musical sound that compliments Mumbai’s Finest and Siddharth Basrur's talent. Known as the city’s first ever Hip Hop/Rap group, Mumbai’s Finest’s rapping talent is paired well with Siddharth Basrur who has not only entertained us with his Bollywood tunes but also with his contribution in various spheres.
Qyuki through Jammin’ has featured well-known Bollywood composers and digital youth icons thanks to its one of a kind musical property. The new track brings an emotional connection by showing us how life is a meaningful journey which should be lived in the best possible way.
Sanah Moidutty and Clinton Cerejo, get together to create the magic of love through the release of their new single, Ishq Abhi Bhi.While Sanah has always been known as one of the online Divas, Clinton has always swayed Bollywood with some of the biggest hits like‘Madari’, ‘Haq Hai’ and ‘Baanware’.Ishq Abhi Bhiis a unique number that speaks about various aspects of love and highlights the difference between the old and new age love. It enlightens that times and things change but the feeling of love remains constant throughout.Sanah Moiduttycommented to say “Clinton sir helped explore another style in my singing. It was such a great experience working with him and the whole Qyuki team! I am glad to have this opportunity with Jammin'! “Clinton Cerejoadded,“I honestly feel that Indie music is poised to be on par with Bollywood music. It's great to be on the forefront of this movement with Jammin', to blur these lines and create something that is universally appealing”Jammin’ has been providing some of the most promising numbers and with the release of their 5thtrack they have definitely created a special space in the minds of the people. With digital spaces over powering, the music scene has evolved providing various options to listeners. With Qyuki’s property Jammin’,Ishq Abhi Bhiis bound to touch your hearts and remind you of sometime of your life when you experienced true love.
About Qyuki Digital
Qyuki is a multi-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary technology and analytics to discover and promote digital super stars and manages the end to end value chain for them across traditional and new media platforms. Recently, in association with YouTube, Qyuki launched Jammin- India’s largest digital musical property, where legendary Bollywood composers and India's top internet youth icons collaborate to create original tracks. Fronted by legendary composer and maestro AR Rahman, Bollywood biggies such as Salim Sulaiman, Clinton Cerejo and Mithoon team up with digital stars SANAM, Shraddha Sharma, Maati Bani and others
In a recent ranking by YouTube India, Qyuki had two of the top 3 fastest growing channels in the country while on Facebook, its' managed talent FunkYou grew over 1000x to 6 MILLION fans in one year. Qyuki prides itself in being a creator focused company with SANAM Band, FunkYou, Shraddha Sharma, Motorbeam, and Powerdrift being some of the largest digital brands managed by Qyuki. The Company's Agency business has also executed some of the largest branded content projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Moneycontrol amongst others.
Salim Sulaiman and Jonita Gandhi have launched their party anthem of the season, ‘Tu Hai’. The Bollywood duo’s composition with Jonita Gandhi creates magic through the single.
The collaboration through Jammin’ brings across an incredible and an exciting number for all the party lovers. Tu Hai is a club upbeat track and a combination of a love and heartbreak. The video showcases various emotions with all the three singers uniting together to create an energetic vibe and a foot tapping number.
Jonita Gandhi, also known as Toronto’s Nightingale has captured the hearts of millions with her versatility. Coupled with Salim Sulaiman, Tu Hai is a pure representation of a dance number.
While speaking on the release of their new track, Salim Sulaiman share,“It’s beautiful to make music that has absolute creative freedom and personality to express your emotion without any boundaries. With Jammin, Qyuki and YouTube are building a platform which is giving us some unique voices and the world some even greater melodies!"
Jonita Gandhi adds saying "Jammin' is such a unique project where Bollywood meets the digital world and I feel so fortunate that I’m part of both these worlds! It's a great opportunity to work with Salim Sulaiman, especially in a setting where you can focus on just making a great song and video, and be all about the music!"
Watch the video of the track here
Over the past few weeks, Jammin’ has featured a phenomenal array of tracks that bring together Bollywood biggest music names with YouTube icons. Thanks to Qyuki and YouTube’s collaboration, Jammin’ has acquired millions of views over ever release.
Internationally acclaimed filmmaker, Mira Nair's forthcoming drama, Disney'sQueen of Katweis all set to release in India on7thOctober, 2016. The movie will premiere at the prestigious Toronto International Film Festival in September, 2016.
Like Nair’s previous films,Queen of Katweis a heartwarming and riveting drama. Based on real-life events, the film chronicles the inspiring story of an underdog from the streets of rural Uganda. She’s a young girl whose world rapidly changes when she is introduced to the game of chess; as a result of the support from her family and community she develops confidence and determination to pursue her dream to become an international chess champion.
The film stars Oscar® winner Lupita Nyong’o, Golden Globe® nominee David Oyelowo and newcomer Madina Nalwanga….well so amazing was the script that Lupita Nyong’o broke down and cried after reading just 10 pages of the script. “It was the first time in a while that I had been so enlivened, inspired and challenged by a role I was considering,” she remembers. “I immediately sent an email to my representatives saying, ‘I must do this film.’”
Well, looks Like Mira Nair has another astounding film for us in October!!
Mithoon, one
of Bollywood’s finest music composers collaborates with Shraddha Sharma,
Youtube’s best creation to launch their single “Ab Alvida” through Jammin’.
After giving some of Bollywood’s biggest hits for movies like ‘Sanam Re’ and
‘Aashiqiui 2’, Mithoon has created a space for himself in the musical genre.
Alongside, Shraddha Sharma has also seeped into the hearts of millions through
her sensational voice.The
collaboration has brought out a unique melody showcasing one’s classic
composition balanced with another’s soulful voice. The song features heart
wrenching stories of goodbyes. While one speaks about a relationship between a
father and a daughter, the other two feature two couples- one young and one
old.While speaking
on the same, Mithoon shares, “Jammin is not only giving younger singers an
opportunity to showcase their talent, but introduce them to the process of
Hindi film music and it’s going to be creatively very edifying for them. It was
an interesting collaboration with Shraddha , since she is a regular you tuber
and has regular listener in that space. I am glad to be part of this project
with Qyuki!”Shraddha
Sharma also commented to say, “It was my dream to do a song with Mithoon and
now it’s come true! Thanks to Qyuki and Jammin, I got to be part of an awesome
collaboration "Ab Alvida" which i hope , everyone loves! I am very
overwhelmed and privileged to be a part of Jammin'!”
Second of the Jammin’ collaborations, Mast Maula is a
love song composed by the legendary Bollywood duo Salim-Sulaiman. The
underlying emotion of the song is how carefree and easy going love has made
them. Salim Merchant and Siddharth Slathia have both lent their voices to the
track and it has an incredibly melodious feel to it. With the best of Bollywood
and Youtube Stars, Mast Maula has already crossed over a Million Views in two
days and is bound to capture your hearts.
Jammin', the latest property launched by AR Rahman,
Shekhar Kapur and Samir Bangara’s Qyuki features YouTube sensation, SANAM band,
India's first YouTube star Shraddha Sharma, and other popular artists, like
Siddharth Slathia, Sanah Moidutty, Jonita Gandhi, Arjun Kanungo, Maati Baani
and Raaga Trippin’. These youth icons will create songs with mainstream
Bollywood music legends like composer duo Salim-Sulaiman, TE3N’s composer
Clinton Cerejo and the man behind some of the biggest romantic hits of the
decade, Mithoon.
Jammin’ is a first of its' kind musical collaboration
where legendary Bollywood composers and digital youth icons come together to
create original melodies like you have never heard before. With 10 awesome
tracks and a grand mega live concert in Mumbai on the 11th of Nov.
Speaking on the song, Salim-Sulaiman shared saying, “It's
beautiful to make music that has absolute creative freedom and personality to
express your emotion without any boundaries.
With Jammin, Qyuki and YouTube are building a platform which is giving
us some unique voices and the world some even greater melodies!"
YouTube is a global platform for independent media artists and many have achieved star status driving millions of views everyday. In India, Qyuki a leading creator focussed multi-platform media company today unveiled Jammin’, a unique digital collaboration between
YouTube’s leading music creators and bollywood’s iconic composers including Grammy and Academy Award Winner A. R. Rahman, Salim-Sulaiman, Clinton Cerejo and Mithoon.
The first music video is scheduled to release on 19th August, with a new original music video releasing every week thereafter, culminating into a mega live concert at the NSCI Dome in Mumbai on11th November. All the music video’s will be curated on theJammin’ channelon YouTube.
Speaking about Jammin’, Co-founder and MD of Qyuki, Samir Bangara, said, “Jammin’ represents Qyuki’s vision of empowering creators to challenge the status quo. We are super stoked to launch the first ever mega collaboration between the world of Bollywood and YouTube stars and are grateful for YouTube’s backing to make this one of the biggest musical properties to be launched in India”
Speaking at the launch of Jammin’, Co-founder of Qyuki and India’s music maestro, A. R. Rahman said, “YouTube has created an amazing platform for artists to reach their audiences, and independent creators need the backing of a partner to bring discoverability and scale to their talent. Through Jammin’ I am glad Qyuki is being able to be that true partner to creators and bring them on a level playing field with mainstream music.”
Speaking about Jammin’, Satya Raghavan, Head of Entertainment for YouTube in India, said, “There has never been a better time to be an Independent artist on YouTube. Some of these artists posted their first video from their bedrooms and today it’s really exciting to see Qyuki bring India’s most popular music composers to work together with these talented creators on a canvas as large as Jammin’. We hope this will inspire many more talented artists in the country to start their journey on YouTube and find success.”
Qyuki, a multiplatform network and media company
announces the unprecedented feat of hitting 50 million lifetime views of Powerdrift, one of its top auto
expert creators. Rooted as India’s most engaging and fastest growing automotive
channel, they have successfully established themselves as the pioneers in auto
sector on YouTube.
Because of their passion for bikes and cars, they stand
as a one stop solution to your automotive pangs. PowerDrift has become a
breakout hit, even reaching over 200- 500k views on their videos. Viewers ride along with
young hosts as they continue their love/hate relationship with latest machines
on road and other highly strung performance vehicles by the means of Technical
Reviews, Launch updates, and their newly launched entertainment series with
automotive called as Blockbusters which has already crossed 1Mn views
Powerdrift has created authentic experiences to match its
audience's strong engagement online who have positively responded to the show’s
unscripted and authentic content. The feat of reaching 50 million views is a direct outcome of
video-rich production network of short- and long-form premium storytelling
around automobile culture, thus delivering high-quality as well as premium
content to the audience of passionate auto enthusiasts.
Speaking on the development Samir Bangara says "As
an auto enthusiast, I can personally vouch for the fact that Powerdrift creates
content that transcends from being informational to real auto-entertainment.
Qyuki is proud to have helped them achieving this major milestone."
Adding to this Rohan Albal "Mumbai's population is
said to be over 20 million
so doing 50 million views
was something that got us all at
PowerDrift really excited. Showcasing indian motoring in a 'never seen before'
way has been our motto and we are happy to see our fresh and distinctly
different approach reach out to so many people for good. We owe our learnings
to the viewers and am personally eager to find out what the team is capable of
doing next."
About Qyuki Digital:
Qyuki is a multi-platform media network across digital,
live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The
Company uses proprietary technology and analytics to discover and promote
digital super stars and manages the end to end value chain for them across
traditional and new media platforms. In a recent ranking by YouTube India,
Qyuki had two of the top 3 fastest
growing channels in the country while on Facebook, its' managed talent FunkYou
grew over 1000x to 6 MILLION fans in one year. Qyuki prides itself in being a creator
focused company with SANAM Band, FunkYou, Shraddha Sharma, Motorbeam, and
Powerdrift being some of the largest digital brands managed by Qyuki. The
Company's Agency business has also executed some of the largest branded content
projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Money
control amongst others.
