Rohit Shetty becomes the brand ambassador for popular apparel brand LawmanPg3

Known for his extravagant vision of action, Rohit Shetty is all set to thrill everyone with his impeccable sense of fashion. Kewal Kiran Clothing Limited has got on board Rohit Shetty as their new brand ambassador for their clothing brand LawmanPg3. The brand has envisioned creating unique fashionable clothing for men to make the brand relatable and aspirational. Rohit Shetty is known to be an icon for the masses and he is the best fit for the brand’s tagline ‘Be The Star’.

 

Rohit Shetty will be representing the new collection for the year. LawmanPg3 has announced Rohit Shetty as their brand ambassador at a grand trade event in Kolkata.

 

Talking about LawmanPg3’s association with Rohit Shetty, Director of Kewal Kiran Clothing Limited, Vikas Jain shares, "We are extremely elated to have Rohit Shetty on board as our brand ambassador. He is a very popular personality and our association with him will make our brand reach out to the masses.".

 

Talking about coming on board as a brand ambassador, Rohit Shetty shares, " LawmanPg3's vision to create a brand, especially for the masses is something that I resonate with as a filmmaker. I am happy to be on board and present their new collection."

Cannes 2022: Pooja Hegde brings her Pan-India queen energy to the red carpet

While the most prestigious film festival, the Cannes Film Festival 2022 celebrated India as the country of honour, our very own Pan India queen Pooja Hegde graced it with utmost dignity and pride. Making a debut to remember, the Ala Vaikunthapurramuloo actor represented the cinematic force of India and stepped onto the festival's red carpet in a beautiful gown by Geyanna Youness.

 

The jaw-dropping glamour she worked with the resplendent ensemble was the star attraction of the Cannes red carpet. With an unrivalled filmography spanning across languages to her credit, Pooja has charmed her way into everyone’s heart with her onscreen prowess. Aligned with that, her presence at the annual festival not only underlined her contribution to Indian cinema, but also extended a lens into her take on its future.

 

In the presence of the brightest stars of Indian cinema Pooja said, “I've not come (to the Cannes Film Festival) with a brand, but I've come with brand India. I've come (here) as a representative. There cannot be a bigger honour for me to be very honest to come (here) as an Indian actor celebrating Indian cinema.”

 

She added, “Representing Indian cinema at a global platform as prestigious as the Cannes Film Festival is a dream come true. It's a great validation of the direction I'm heading in my career.”

 

Post the Cannes Film Festival, Pooja will continue shooting for Salman Khan's Kabhi Eid Kabhi Diwali while also promoting Rohit Shetty's Cirkus. She also has SSMB28 with Mahesh Babu on her schedule.

Rahul Khanna lends voice to a video highlighting “Being Comfortable in one’s own skin” featuring people from different walks of life!

Rahul Khanna has lent his voice for in for a brand new video for a campaign to communicate being comfortable in one’s skin. This is an initiative by the apparel brand Cottonworld which is synonymous with comfortable clothing, celebrating its 35th anniversary this year. To make this milestone memorable, the brand has launched a unique video ‘It’s My Nature’, with the voiceover of actor Rahul Khanna. Shot by Gautam Kohli, this new brand film in every true sense epitomizes a celebration of comfortable clothing.

 

Rahul Khanna was the perfect representative of an individual to lend a voice to the campaign that speaks strongly of comfort in one’s own skin. The videos featured individuals who are living their life on their own terms, on their own rules, and reflect the promise of the brand of absolute comfort. Featured in the video are students, MMA fighters, people in the professional and creative world, and creative artists like dancers and content creators.

 

Shedding light on this importantly unique video, actor Rahul Khanna said, “Comfort is deeply rooted in the foundation of the brand. Their new collection features timeless garments, characterized for their comfort and versatility, which offer us style in our daily routines. Their new film titled “It’s my nature” is narrated by me. It’s a liberating message that states no matter who we are & what we do, to be comfortable with ourselves. The narrative is compelling & everyone cast in the film is real, and relatable & staying true to themselves & their part of the story. Lending my voice to this film & celebrating these unique individuals was a great experience.”

Paloma to debut in a lead role for Rajshri’s next!

Rajshri Productions announces the debut of Paloma in a lead role for their upcoming film opposite Rajveer Deol. The film will be iconic filmmaker Sooraj Barjatya’s son – Avnish S. Barjatya’s directorial debut. The film, currently untitled, will be Rajshri’s 59th film production and will go on floors in July 2022, in Mumbai.

 

Paloma, daughter of the evergreen Poonam Dhillon and eminent producer Ashok Thakeria, joins the cast of the film - a coming-of-age love story, that explores modern relationships set against the backdrop of a lavish destination wedding.

 

“Paloma is a powerful performer and has tremendous screen presence,” says Avnish. “She is the perfect fit for my character. Her immense work ethic and enthusiasm makes it so exciting to be working with her everyday. Paloma and Rajveer share a great chemistry together on screen and play off each other really well. They have both seamlessly blended into their roles.” The casting of Rajveer and Paloma is a beautiful throwback to the pair of Sunny Deol and Poonam Dhillon in many classic films.

 

The film is Avnish’s take on millennial relationships and their complexities and simplicities. Rajshri is known to launch newcomers. In its 75 years of legacy, Rajshri has given successful breaks to many known stars today. With Rajveer and Paloma starring in Avnish’s film, this legacy will be taken forward.

“I wanted to become an actor because of how movies made me feel! There was never a plan B…” Cover girl Kiara Advani talks about life, movies, and relationships in Femina’s May 2022 issue

 

A stellar talent who has slowly but steadily climbed the ladder to stardom in the last eight years, Kiara Advani’s journey is what dreams are made of. In its May 2022 issue, Femina presents the journey of this woman of substance who is currently the poster girl of the Hindi film industry. All set to appear on screens on May 20, 2022, with her latest movie Bhool Bhulaiya 2 alongside Kartik Aaryan, the busy actor made time for an exclusive chat on her journey so far, her early memories of watching movies that shaped her acting dreams, her tumultuous entry into Bollywood, and how the rough patches in her career have only made her stronger.

 

 

 

Kiara reveals that she was an out-and-out movie buff as a child. “Growing up, watching movies was my favourite thing to do,” she told Femina. “Every time I watched a movie, it transported me to a different place. It made me feel good. It felt aspirational… This was something I loved and that brought me a lot of joy. I wanted to become an actor because of how movies made me feel! There was never a plan B or an alternative career path.”

 

 

 

Kiara is a firm believer that love is at the epicentre of all things good.  “I love to be in love, I feel like the world is a happier place when people are in love,” she enthuses. “A relationship is between two people; it is not a community project…” The freewheeling but intimate chat is full of such gems and revelations and makes for imperative reading.

 

 

 

Deepak Lamba, CEO of WorldWide Media Ltd, said, “Femina is all about the never-settle attitude and Kiara certainly subscribes to that school of thought. With her hard work and astute project selection, in a very short time, she has carved her own identity in the fiercely connected Indian film Industry. We are delighted to have one of the most promising faces in the Indian Entertainment industry, Kiara Advani, on the cover of Femina Magazine for our May issue."

 

 

 

Ambika Muttoo, Editor-in-Chief of Femina, said, “Kiara Advani is the kind of talent that Femina appreciates and lauds. It's her strong willpower, calm demeanour, and positive approach that never let rough patches create boundaries around her. Her choice of films, which led to a diverse range of performances makes her a potent package. Kiara Advani's existence reiterates an important message to all women that the world is their biggest playground and that anyone can achieve great heights if they aim for it”

 

 

 

Grab the latest issue of Femina - on stands and online now - to read about Kiara Advani’s journey into the world of movies, her team being her biggest cheerleaders and pillars of support, an insight into her previous roles, and her take on love.

American Actress Emily Shah makes her Bollywood Debut opposite Abhay Deol with Jungle Cry

Having studied acting at Lee Strasberg and being part of the global industry on the technical side under the wings of thespians like Clint Eastwood, has grounded Emily Shah’s understanding and love of the silver screen uniquely…

 

 

 

American actress Emily Shah is all set for her Bollywood debut, opposite Abhay Deol, in the film Jungle Cry, scheduled to release in India and subcontinent this June on Lionsgate Play, while the film will get a theatrical release overseas (the UK, US and UAE) on 20th May, 2022. The attractive and graceful actress plays the role of a Rugby physiotherapist in the film, based on true events, that tells the story of 12 underprivileged tribal orphans from Odisha, who play sports barefoot, and yet, go on to win the prestigious Rugby World Cup in England! Emily's first international film was Fortune Defies Death, directed by Jennifer Hulum. Interestingly, Emily has assisted Clint Eastwood on Jersey Boys and later went on to assist in other blockbusters such as Captain America: The Winter Soldier, Monster Trucks, and Fast & Furious 7.

 

 

 

Chicago-born, New Jersey-raised Emily’s early exposure to movies has had an interesting effect—she has developed a love for both production as well as acting. And that explains her interesting choice for acting and being the Executive Producer in Jungle Cry. What’s remarkable is when Emily read the script as an Executive Producer, she noticed a lack of strong female roles, so she had the role of ‘Roshni Thakkar’ written in which she ultimately decided to take on.

 

 

 

Elaborating on the film, Emily, who speaks Hindi and Gujarati fluently, says, “Jungle Cry is a heartfelt story that displays the determination and heart of underprivileged tribal children, who rise to the occasion under extreme circumstances. I play the sports physiotherapist Roshni and I chose the name as she brings light to the film. I had Roshni written in as an effervescent character who uplifts the story and supports the children’s journey and growth with compassion.” Emily prepared for the role by not only researching Rugby extensively but also shadowing rugby physiotherapist Purvi Desai to better understand what the job entails. Emily further imparts, “I was mindful of the first film I chose as a Bollywood actress as it’s one thing to act and another to act in such an impactful story. That’s what drove me to be a part of Jungle Cry. It’s a story that needed to be told and I wanted to be a part of it in every way possible.”

 

 

 

Directed by Sagar Ballary, and featuring Abhay Deol, Atul Kumar, Stewart Wright, and Julian Lewis Jones, Jungle Cry also has interesting cameos by renowned Rugby names such as referee Nigel Owens, Wales and British Lions fly half Phil Bennett, and Colin Charvis, former captain of Wales. While she loves the entire team, Emily has glowing praise for Abhay Deol. “Abhay is incredible to work with - I know acting is all about reacting and, hence, the most realistic acting is when you’re present with your scene partner/s and react to what they’re saying and doing. Every single take that Abhay and I performed was different because of our varying emotions, actions, and reactions. We hardly rehearsed so each take was authentic and unique. He also gave me elements to work with, which is a first for me. Shooting for Jungle Cry made me realise why he is such a respected talent.”

 

 

 

Having assisted Clint Eastwood, Emily considers that as one of her most incredible life experiences: “Mr. Eastwood taught me something unforgettable. He never says ‘action’ on-set because while working on his western films whenever he yelled the word, the horses would go crazy. So, he says, ‘If that happens to a horse, imagine what happens to the human mind.’” Therefore, during an emotional scene on the sets of Jungle Cry, Emily “...asked Sagar if we could try the Eastwood way and he immediately agreed; I believe it helped draw my best performance in the scene.”

 

 

 

 

Emily wears her heart on her sleeve and has represented the UN for the World Polio Eradication Initiative in India and, among other charities, is also an Autism Awareness Ambassador for UNICEF. Add to that the fact that despite having spent 13 years studying at Lee Strasberg she insists she’s not a method actor and you know she is a cut apart from the rest. So, when she says “I think everyone charts their own path and I have no regrets about making my Bollywood debut with a non-commercial film as it shows my acting abilities; I can always cross over to masala films, and I hope to dance in them soon,” all you want to say is “we will be waiting!”

Milind Gunaji's Son Abhishek Gunaji Ties The Knot With Radha Patil

Abhishek Gunaji, son of famous Bollywood veteran actor Milind Gunaji, recently got married with his long-time girlfriend Radha Patil. The duo is a striking young couple who has caught attention on social media after they went official. Abhishek and Radha had a private wedding in Walawal, Malvan in a temple with picturesque ambience. The wedding took place last evening on 17th December 2021.

 

Proud parents Milind and Rani Gunaji who is also one of the finest actress and an anchor in the Marathi and Hindi industry are rooting for the happy couple and their decision to get married amidst the nature and simplicity of India, especially Maharashtra. Milind says, "We as a family are quite rooted in our culture and heritage. Hence we choose to have a private ceremony in Walawal, Malwan. I have always promoted the Indian heritage and beauty in our landscapes, rehabilitation of forts, and tourism of Maharashtra. We wanted the wedding to be in the most traditional way. We wanted to give a strong message that destinations in Maharashtra are unparalleled to any other destination wedding location in India."

 

Abhishek is an I.T. engineer who fell in love with films and the art of filmmaking. His wife Radha is also based in Mumbai and works in the pharma industry. Abhishek recently directed the short film 'Chhal' starring Sumit Raghavan and Milind Gunaji and has been also working for commercial Ads. The short film received a nomination at the Berlin Flash Film Festival.

Sonu Tyagi to Direct Music Video of International singer, composer Rajan Shah

 

Award-winning film director and writer Sonu Tyagi will soon direct the music video of US-based international singer and music director Rajan Shah. This Music Video will be filmed in India. To begin with, the music video of two songs of Rajan Shah will be produced in India. Sonu Tyagi is the founder of Approach Entertainment as well as a nonprofit spiritual organization, Go Spiritual India. Approach Entertainment is a Mumbai-based film production and celebrity management company with operations in New Delhi, Gurugram, Goa, Chandigarh & Dehradun. Before launching his own venture, he worked with leading advertising agencies and media organizations.

 

After graduating in psychology from MMH College, Ghaziabad, Tyagi earned his post-graduation degree in journalism and advertising management as well as in film production from Bharatiya Vidya Bhavan, New Delhi.

 

Sonu Tyagi and Approach Entertainment have received Biz India 2010 Award from the World Confederation of Business and Service Excellence Award from the World Marketing Organization.  World Confederation of Business & World Marketing Organization are the leading organization in the world recognizing business entities & entrepreneurs.

 

Rajan Shah is a US-based international singer and music director of Indian origin and he shall be shooting his music video in India for the first time. The music video of this Hindi song by Rajan Shah will be produced and directed by Sonu Tyagi. Sonu Tyagi has been the executive producer of many Bollywood films and has been directing and writing advertisement films, music videos, and short films for the past many years.

 

Along with this, he is also going to direct & produce a film and web series on the crime world of western Uttar Pradesh. It will be filmed next year mainly in the cities of Ghaziabad, Meerut, and Muzaffarnagar in western Uttar Pradesh besides Uttarakhand.  Along with this, he is also the Indian producer of a major OTT Hollywood film which is due to be filmed in India next year.

 

Sonu Tyagi and his film production and celebrity management company Approach Entertainment have a close-knit relationship in Bollywood and have worked with top Bollywood, sport, and various international celebrities. Celebrities that Approach Entertainment has worked with include Katrina Kaif, Govinda, Jackie Shroff, Tanushree Dutta, Neha Dhupia, Sonu Nigam, Mika, Amitabh Bachchan, Sonali Bendre, Payal Rohatgi, Shweta Tiwari, Satish Kaushik, Mahima Chaudhary amongst others.

 

 

 

Speaking with the media team of Approach Entertainment, Sonu Tyagi, director of Approach Entertainment told that during the lockdown he got a chance to listen to the music compositions of Rajan Shah. These tunes touched him to the core and he decided to bring Rajan Shah back to India and expose him to the Indian audience through his music videos.

 

Currently, Rajan Shah will be coming to India for the recording and music video of two songs “Firoji Saari” and “Jabse Tujhse”. However, Rajan has a collection of over a dozen songs ready in his songs bank and he wants to work on those songs later on!

 

It may be recalled that Sonu Tyagi is also associated with social work and spirituality and is the founder of the leading spiritual and social organization,  Go Spiritual India. Go Spiritual India is a spiritual and social organisation engaged in Spiritual awareness and philanthropic work, besides promoting Indian spirituality across this globe.

 

Go Spiritual India also works towards the eradication of hunger and engages in dedicated donations of food, warm clothes, and blankets during the winter season in North India for the underprivileged homeless people. This charitable work has been undertaken by Go Spiritual India on a consistent basis!

 

Approach Entertainment is an award-winning film production, celebrity management, advertising film production, film marketing, events, and entertainment marketing company with its head office in Mumbai and branches in New Delhi, Gurgaon, Goa, Chandigarh, and Dehradun. Approach Entertainment Group is also having a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood.

 

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, Publications & Social Causes. Go Spiritual India is also having Go Spiritual India Online Magazine, Monthly Print Magazine & will also launch Go Spiritual India TV soon.

Vikram Batra's brother Vishal Batra says that Sidharth Malhotra was the perfect choice

Sidharth Malhotra has been garnering immense appreciation for shouldering the brave role of Captain Vikram Batra in the much-anticipated film, Shershaah. Over the past few years, Sidharth spent a lot of time with Vikram Batra's friends and family to understand him better.

 

The actor's meeting with Vishal Bhatra, Vikram Batra's brother gave him the vision to create a film on his inspirational journey.

 

Vishal Batra and his family were keen on Sidharth Malhotra playing Vikram Batra in the film, Vishal Batra shares, "When we met Sidharth for the first time we felt he had a lot of similarities with Vikram. During the course of our interaction with him, we found out that he was a very good human being, very humble, passionate, and a loving guy. Hence we thought he was a perfect choice to play Vikram's role."

 

Sidharth Malhotra has seamlessly pulled off two very different looks in the film and his natural performance is winning everyone's heart. Talking about Sidharth Malhotra's performance Vishal Batra shares, "Since this is the first time Sidharth is playing the role of a real character in his career, I believe it was very important for him to get into the skin of the character. Since Vikram is generally known as the Shershaah, it was important for Sidharth to see the other side of Vikram's life, as a student, as a soldier, as an army officer, and definitely as a brother and a son. Sidharth did a lot of hard work in understanding Vikram to the entirety. He interacted a lot with his friends, family members, and personally with me to understand Vikram's character, and I believe he has done a wonderful job and people will really love the action he has done in the movie."

#PrideMonth2021: Richa Chadha with LGBTQ+ community

 

Every year, the whole world celebrates the month of June as LGBTQ+ Pride month to commemorate the Stonewall riots that happened in June 1969 which became a significant milestone in the LGBTQIA+ movement. Pride month is dedicated solely to the community and is used to create awareness about the stigma about the non-binary gender spectrum. During this time, it’s all about teaching acceptance, dignity, equality, educating pride history, and most importantly, love. Joining the pride celebrations this year is Richa Chadha via her new social media initiative, The Kindry - which amplifies individual stories of hope and selflessness in these tough times.

 

 

 

For Pride month, Richa through her social initiative is doing a series of things. The page has featured stories like that of Kushal Roy - a young psychotherapist based out of Kolkata who runs a mental health and grief counseling helpline free of cost. Another feature celebrates a group of youngsters in Kashmir - Uzair, Junaid, and Khushi Mir, who are helping feed the trans community in Kashmir. A third story features the journey of Dr. Aqsa Shaikh, the first trans-woman to head a vaccination center in India, who is an inspiration to thousands as a medical professional, a philanthropist, and an artist. The insta handle also will be regularly doing live sessions this month with these everyday heroes, who inspire many simply by being themselves. Even, several budding musicians will be dedicating songs to the community through these interactions.

 

 

 

Richa tells us, “LGBTQ+ Pride month in India this year has gone virtual because of the global pandemic. On The Kindry, we’re very happy to celebrate the same by covering stories of heroes among the community who are helping one another out during these apocalyptic times. Their stories are not only moving but also filled with love and empathy. Last week, a queer college student from Delhi shared his coming-out story. My co-founder Krishan Jagota and I received several DMs from our followers talking about how they also felt braver to come out after watching our live session. Kindness is the need of the hour and during this time. We’re all in need of love and hope as will still struggling to cope with losses due to the pandemic. With the help of artists, we hope to bring some virtual cheer to the lives of our everyday heroes as well.”

#BeTheMiracle an initiative by Raashii Khanna aims at providing food to the worst affected by the pandemic

 

India is facing the worst health crisis of all time. With each passing day, the COVID-19 keeps bringing newer problems to the forefront. In this difficult time, we must come forward and help as much as possible. Actor Raashii Khanna has swung into action to help the poor families who are worst affected by the lockdown.

 

She has been actively working to help people in need during the ongoing crisis. Raashii's initiative #BeTheMiracle has taken up the initiative to distribute food to the needy. She has been working tirelessly during the covid times helping the ones who have lost their livelihoods. Raashii has not really concentrated on speaking aloud about it because she prefers to work in silence. However, after being pushed by her family and friends, she has decided to speak about it, to encourage like-minded and kind-hearted people to come forward and help those who need help in this pandemic.

With #BeTheMiracle Raashii is associating with organisations like Roti Bank and many other volunteers who are also helping animals that have been left out with no food or water especially during the lockdown and some old age homes. After working on the ground she has realised that the donations from family and friends are not enough. They were just a drop in the ocean. Her team has documented a video showing the ground reality, hoping to encourage people to come forward and help.

 

Talking about the initiative, Raashii Khanna shares, "The ground reality of people suffering through the pandemic is heartbreaking. #BeTheMiracle is my way of doing as much as I can for them. I am also blessed with a brave enough team to step out during the pandemic just to bring to you the reality of peoples’ suffering. It’s really bad out there for many families, and some of them are literally on the brink of starvation. I would really want people to open their hearts and donate because literally, every bit counts. It doesn’t have to be an exorbitant amount. We have to realise that we are all in this together and only together can we overcome these difficult times. And together we can be a miracle in someone’s life."

Aakanksha Singh raises funds for Covid-19 victims by auctioning her wardrobe

 

As part of Covid-19 relief, actress Aakanksha Singh organised a food distribution drive in her hometown, Jaipur, recently. Now, she auctioned her wardrobe to raise funds for Covid-19 relief in mumbai. “I thought I would give away my wardrobe to help Covid-19 patients. I hope people come together to help me with the cause and buy the clothes I am putting on sale,” says the actress.

 

Aakanksha feels that these are tough times for everyone and it’s imperative that public figures realise that they have an added responsibility to set a precedent for others. “The pandemic has hit us hard and the current situation is really sad. There are so many people who are struggling with hospital expenses, lack of oxygen cylinders and other healthcare-related issues. Public figures have a greater responsibility to do their bit as they can motivate people to come together and extend a helping hand,” says the Pailwan (2019) actress.

 

She adds that she is happy with the way the film industry has unified to help the needy meet the requirements due to the pandemic.  Aakanksha says, “It’s great that people from our industry are using social media to provide help. My only request to everybody is to only post the verified leads because it otherwise might delay the help to those who need it urgently.” 

Sara Ali Khan is brand ambassador of Purplle.com

Purplle.com, India’s leading online beauty destination, has signed Bollywood GenNext star Sara Ali Khan as its brand ambassador. Purplle denotes Royalty in Beauty, with products made from imported ingredients, yet affordable and accessible to every woman. With a mission to democratize beauty, Purplle and Sara have come together to empower women to look inside out beautiful. 

The brand’s newly launched campaign #GoPurplle featuring Sara Ali Khan is based on the same core tenet of ‘Beauty for All’. It highlights its authentic product ranges from 6000 make up products to its 5000 natural product offerings with exotic ingredients; all under Rs. 400. Sara shares their 2-day-no-questions-asked Return Policy and free delivery for anyone’s first order on Purplle. She also reveals how the brand rolls out 300 new beauty products every month.

On being their first brand ambassador, Actress Sara Ali Khan, shared “Purplle stands for beauty that is inclusive and accessible to all. It enables women to fulfil their aspirations and even envision bigger dreams, as they look and feel their gorgeous best. I am extremely excited to embark on this journey with Purplle. It is a privilege for me to be the first face; proud to go Purplle!” 

On the announcement Manish Taneja, Co-founder & CEO, Purplle.com said, “We are delighted to have Sara as the face of Purplle. She exemplifies the confidence and determination of a strong new-age woman. She is expressive, authentic and extremely comfortable in her skin, making her a powerful role model for young girls. Sara will lend her voice to inspire consumers to embrace their own unique journey; to make beauty reach the comfort of every home. This association is a step towards further strengthening the connect with our consumers. We look forward to an exciting partnership together.”

The 360-degree campaign has been conceptualized and executed by Spring Marketing Capital. With a robust communication plan, Purplle will reach the heartlands of India to take its vision forward. 

About Purplle.com

Founded in 2011, Purplle.com is one of India’s largest e-beauty destinations with more than 6 million user base and 2 million monthly active visitors. The beauty e-tailer has over 500 brands with nearly 50,000 products, available on its website and app. The company counts Goldman Sachs, Verlinvest, JSW Ventures, Blume Ventures, and IvyCap Ventures amongst its investors. Purplle has built a differentiated, highly personalized digital shopping experience for consumers through its app by creating detailed user personas, enabling customers to test make-up, and recommending products based on personality, search keywords, and purchase behaviour. Purplle has also successfully scaled its homegrown beauty brands such as Purplle, Good Vibes, NY Bae, and others. With over 700 employees and growing at more than 100 percent year on year, Purplle is well-positioned to be a leader in the burgeoning Indian e-beauty space. 

Vidyut Jammwal demonstrates his skills with the deadliest weapon in the world- The Urumi!

If there is an icon who deserves credit for bringing back glory to the legacy of Kalaripayattu, it is Vidyut Jammwal. Known as one of the top 10 martial artists of the world, the action star has launched a fitness movement of sorts with his YouTube channel. Through the very channel, the Khuda Haafiz actor performs many never seen before stunts which can only to perfected after years of practice.

 

The video of Jammwal demonstrating some hardcore and dangerous stunts using Urumi which is considered to be one of the deadliest weapons in the world is something we have never seen before. It is difficult to master it because it results in injuries to the practitioners. Vidyut also got hurt during the practice with the weapon.

 

Vidyut says, " This video is very special to me because I got the opportunity to bring forward Urumi- The Deadliest weapon in the world. I request everyone to avoid trying this at home without proper training."

 

Vidyut has seen a meteoric rise as one of the most inspiring fitness icons across the country. The insane routines he does are emulated by fitness enthusiasts and he is duly credited for breaking down healthy living as a feasible reality than a fad

‘The last day of the shoot had a lovely Christmas vibe’ :Tahir Raj Bhasin

Acclaimed actor Tahir Raj Bhasin has wrapped the first schedule of his next, Looop Lapeta, in which he will be seen opposite Taapsee Pannu. Their pairing definitely promises a really fresh chemistry on screen. Tahir has just wrapped the first schedule of the film and reveals how the set had a festive spirit on the last day.

“The last day of the shoot had a lovely Christmas vibe. We really have the best producers (Atul Kasbekar and Tanuj Garg) who are also big foodies and it’s a feast every day. They make it really special for all of us on the sets every single day and they brought on the big festive vibe by getting us Christmas cake!” informs Tahir.

Tahir says the team was delighted that they could wrap a schedule smoothly because of the stringent shooting procedures in place to shoot during this pandemic.

Tahir says, “It was amazing to all huddle, cut the cake and wrap the first schedule. We are shooting in the middle of the pandemic and I think we all felt extremely fortunate that we had a great shooting schedule. It was amazing to wish each other happy holidays and I’m looking forward to meeting them soon in the new year. The energy on the set is amazing and we are making a super fun film which will entertain people thoroughly.”

The Kashmir Files shooting had to stop, due to actor Mithun Chakraborty health

Sometimes during the shoot, there are some unfortunate incidents that happen. Actor Mithun Chakraborty's condition deteriorated due to the stomach infection, for which the director Vivek Agnihotri had to halt the shooting.

Director Vivek Agnihotri stated "We were shooting for a big action sequence. Everything was centered around Mithun Chakraborty's character but suddenly he suffered from a bout of infection and it was very bad. No normal person can stand or still in that condition but he went out for sometime and came back and finished the entire shoot. In no time, it was so bad I couldn’t imagine anybody shooting in such a condition. But, he went ahead and gave the shot. That is the reason why he has been a superstar. He told me in the last so many years he hasn't fallen sick. He was constantly asking me, “your shooting is not getting halted right?”. I am really, really surprised because I haven't seen anyone in the new generation working so dedicatedly.”

Further, he added “Mithun Da is the most focused hardworking and professional actor and that's why he is a superstar. Not only that when we came back for the shoot in the morning, he charged everybody with his energy and made sure that everyone is working at a fast speed. Because of that, we could cover the backlog which we had. Actors like Mithun Chakraborty are assets to any unit, any crew and any film.”

Following the critical acclaim of Agnihotri's Tashkent Files in April 2019, the filmmaker believes The Kashmir Files is a small step towards letting the world, especially his countrymen, know about the plight of Kashmiri Hindus. Featuring Anupam Kher in a pivotal role, The Kashmir Files is slated to release in 2021.

Filmmaker Raaj Shaandilyaa busy with exciting scripts

 

Writer and filmmaker Raaj Shaandilyaa, who earned massive praise for his directorial debut 'Dream Girl' last year has successfully established himself as one of the most promising filmmakers in this new age of cinema. While there's a lot of excitement amongst fans for his upcoming projects, the latest we hear that Raaj has been working on several scripts during the lockdown, which is keeping him really busy.

 

With all of us maintaining social distancing and taking all the necessary precautions during the coronavirus pandemic, the filmmaker has been doing virtual calls with various directors and producers to discuss his next. While his debut film was a comedy, it would be interesting to see what genre would be his much anticipated upcoming project.

 

Confirming the same, Raaj Shaandilyaa said in a statement, "I have been working on some really exciting projects during the lockdown and really can't wait to make the big announcement. My directorial debut, 'Dream Girl' received so much love from the audiences, so am really looking forward to bring my next film for them."

 

He further added, "I took the pandemic in my favour and made sure to make everyday as productive as I can, including reading a lot of works and finish writing what's was pending. I didn't know this time was all a human needed away from the usual city chaos. I could concentrate even better in isolation , where as I was very well aware of the situations in pandemic and kind of trauma people were going through , my only motive was to come up with such scripts which can make people laugh , so that whenever after all this they watch my work , the joy can come back . I was thoroughly writing things by which I can make people laugh again, love their life again. After all Comedy can never go wrong for / with me and the task of what's next which no one has seen yet and can make people laugh out loud was only the thing in my mind through out this time "

 

 

Well, this big update has surely come in as great news for all Raaj Shaandilyaa fans out there. We too can't wait!

BREEZER Vivid Shuffle Turns Up the Heat with Kriti Sanon & Vijay Devarakonda

After three years and three successful seasons of the most epic dance battles in the country, India’s biggest hip-hop festival is back with Season 4! This season BREEZER Vivid Shuffle, the largest hip-hop dance festival is taking it a notch higher by transforming into India’s first ever hip-hop league. In it’s first digital edition, the BREEZER Vivid Shuffle League conceptualized and produced by Only Much Louder Entertainment PVT LTD will kickstart from 6th November, and has opened the floor to not just b-boys and b-girls, but also rappers, artists and just about anybody who wants to make waves in India’s hip-hop scene. Going beyond the realm of dance, this year the festival is following a league format that will include all elements of hip-hop across music, art and dance. Led by ambassadors Kriti Sanon and Vijay Devarakonda, the league will span over 5 months as it digitally travels across regions to scout for talent from every nook and corner of the country. 

Alongside the ambassadors, there will be four league ambassadors namely, Kr$na, JordIndian, Shantanu Maheshwari and Piyush & Shazia, leading four teams with participants from five distinct fields of music, art and dance. Additionally, participants will get a chance to brush up their skills, through the School of Shuffle workshops and masterclasses conducted by experts, during the festival. Online registrations for the league will take place on Insider starting 6th November and will continue till 21st December, post which virtual auditions will commence on 17th January. The winners will win big this year with a cash prize of INR 2 Million. 

“I have always loved dancing before I even started acting. Hip-hop is one of the coolest dance forms and it makes me immensely happy that I finally get to be a part of this colourful and disruptive movement. I believe there are so many talented dancers out there who are just waiting for a platform like BREEZER Vivid Shuffle and I am super excited to see the crazy talent that gets discovered this season,” said Kriti Sanon.

“Hip-hop’s been a fascination since I was young- the music, the fashion, culture, graffiti. I used to be a hooked to watching international dance shows and always wished I could pop, lock, krump and freestyle like the dancers on the show. Till today hip-hop is my only go-to for music when I workout so I am really excited by the BREEZER Vivid Shuffle League, which is bringing to us all things I love about hip-hop on one platform. Look forward to the great talent and a great show,” stated Vijay Devarakonda.

“For three consecutive years, BVS has been associated with hip-hop and given opportunities to youth across the country to showcase their talent. With the rapidly changing consumer behaviour this year, we wanted to adapt the platform to continue being relevant for our consumers. Going digital allowed us to explore hip-hop culture as a whole and lend artists a platform beyond dance where they can showcase their skills across many subgenres of hip-hop. With everything we’ve got planned, we’re positive that Season 4 will see some of the greatest talents in the country come together and Live Life in Colour!” said Arti Hajela, Senior Brand Manager, RTD, AMEA at Bacardi.

“The biggest question relating to this year's edition of BREEZER Vivid Shuffle was: “What can we do to grow this community and make it accessible to an even larger audience?” So, we built upon the central aspects of the festival, namely, freedom of expression, movement and individuality. With the 2020 edition of the festival being digital, plus the expansion of its format from India’s Largest Hip-Hop Festival to India’s First Hip-Hop League, we hope to make it even more inclusive, exciting and successful than ever before,” said Gunjan Arya, Chief Executive Officer, OML 

BREEZER Vivid Shuffle started back in 2017 with the purpose of providing a platform for India’s burgeoning hip-hop scene. It also aims to bring the subculture in mainstream conversations. Every year the festival travels across the country to discover and promote the best dance talent.

Registrations open on 6th November, so stay updated with BREEZER Vivid Shuffle on Facebook and Instagram. #BREEZERVividShuffle #LiveLifeInColour

What’s fashion icon Hina Khan’s secret for a sharper, brighter and clearer vision

Hina Khan who shot to fame with her debut TV show, 'Yeh Rishta Kya Kehlata Hai' and made her debut at the Cannes International Film Festival 2019, leads by example in spreading awareness for eye health through #Acuvue1DayChallenge amongst the millennials.

The #Acuvue1DayChallenge launched by Johnson & Johnson Vision, a division of Johnson & Johnson Private Limited, encourages youth to take eye test at ACUVUE® partner stores and experience ACUVUE® OASYS® 1-Day Contact lenses – and the best news is that it is for free. This experience is available at select few stores for a sharper, brighter and clearer vision.

The actress believes it's important to have a clear vision to give your best. Not only in personal life but professionally as well, having a clear vision aids in a seamless path to success. And she surely is an inspiration for many owing to the successful career she has.

Talking about the campaign, she adds, "Eye health is really important, and we often ignore it. But I must tell you, it's important to get proper eye tests done regularly. It's so much more than a clear vision, it gives you the confidence to achieve what you want and have an uninterrupted journey towards your goals. I urge everyone to take the #Acuvue1DayChallenge and share their experiences with us."

The challenge aims to encourage Indian youth to take a step towards better eye health. Through this initiative, ACUVUE® wishes to let people have freedom to experience life with no compromises. The #Acuvue1DayChallenge is being conducted in Mumbai, Delhi, Kolkata, Bangalore, Hyderabad, and Chennai across 75 ACUVUE® partner stores.

The challenge commences from 9th January 2020 onwards, where participants can take a free eye test along with a chance to experience ACUVUE® Contact Lenses free for a day and get assured goodies from the brand. What’s more, by participating in the challenge, a few lucky winners from each town also get an opportunity to feature in a music video