Shamir Tandon’s LG campaign makes waves again

His music has made waves in Welcome to New York, Corporate, Page 3, Piku, Bank Chor, Inkaar, Jail, Bal Ganesh, Mission Istanbuul, Rakht, Umar among many others. His international collaborations with Enrique, Bob Sinclair and Blue are still talked about.

Composer Shamir Tandon is also known for his path-breaking work like Asha and Friends featuring Asha Bhosle with Bret Lee, Sanjay Dutt, Urmila Mantondkar among others, to the world’s first transgender musical initiative, The Six Pack Band,  the amazing The Cool Mom ad with Sridevi, and now the emotional LG campaign, Celebrating The New, that is making waves the world over.

Tandon’s earlier LG Astronaut film in association with the vivacious corporate head honcho CMO Amit Gujral of LG Electronics India, garnered over 104 million views for a non-film branded content.

The current campaign, set to music by Shamir Tandon, hit 10 million views in a single night and is again vying for space in the YouTube leader board with the earlier LG campaign.

Celebrating The New (http://bit.ly/LG21yrs_P) is a fresh take on every lifestyle dynamics of parent-kid relationships in India. And, how one common thing in our lives passes from generation to generation.

The video with the mellifluous original soundtrack by Shamir Tandon begins with a teenage girl searching for something in the old boxes where she accidentally discovers a mathematics answer sheet with a score that reads 3 out of 100 marks. The answer sheet, as it turns out, belonged to her father. “Were your Math so bad?” the daughter asks her father. And a story unfolds.

Speaking of the campaign, Amit Gujral, Chief Marketing Officer, LG Electronics India, said: "The emotionally charged campaign is a true reflection of LG’s brand philosophy of making our customers’ dreams come true. The video effectively depicts the emotions and aspirations of a common man, and how following one’s dreams can have a long-lasting impact on their own lives and of their loved ones. "Learning from you" & "Innovations for better life" as brand spirits are basis of this heart touching video (http://bit.ly/LG21yrs_P) exemplified. Hope, our fellow Indians shall embrace the video with much love and affection."

“It reminds us in a unique way how dreams have and continue to come alive with LG. We have always been a companion along the journey of our consumers and this campaign dedicates a strong message - LG has been an integral part of every Indian’s dream. Shamir Tandon’s music is the soul of the campaign. And this is the second time we are making magic together,” Amit Gujral further adds.

Avers Shamir Tandon, “LG’s initiatives do not talk of the product but the strong brand values and the response to the campaign is evidence enough.  We at Music Boutique share similar values and we are glad our coming together spells success one more time.”

Kareena Kapoor Khan becomes the leading female brand endorser

Kareena Kapoor Khan has carved a niche for herself as one of the most bankable female stars in the Indian film industry, with brand equity on par the top male superstars and sports personalities in the country, given the success the brands have seen post her association with them.

Not surprisingly, the star actress who has always figured among the most powerful celebrity endorsers now has a whopping 19 brands in her kitty and 3 more in the pipeline , making her the female celebrity with the highest number of brands in Bollywood.

Says a brand insider, "From being at the top of her game professionally and being the first actress to work with all the Khans ,to having brands base product ranges on trends she went on to set (Viao Size Zero laptop) .The actress has also been the showstopper at the biggest fashion shows , featured on magazine covers and made numerous stunning appearances even through her pregnancy. Her brand equity is untouchable right now and she has 19 big brands that stand testimony to that. There have also been rumors of her team being in discussion for another 3 brands and an announcement will be made soon".

Kareena ​say's :My fans and well wishers have always shown me so much love and support...and I hope to do as much good work as possible.

Playgard Super Dotted Condoms

ब्युटी एप ने लाया स्पेशल ‘शिल्पा शेट्टी’ फिल्टर

फोटो खुबसुरत बनानेवाले के लिए, दुनिया के सबसे लोकप्रिय सौंदर्य ऐप ब्युटी प्लस ने अब बेहतरीन अदाकारा शिल्पा शेट्टी कुंद्रा से प्रेरित होकर अपने एप में एक फिल्टर का परिचय करवाया हैँ।  खुबसुरत और उद्यमी अभिनेत्री शिल्पा शेट्टी आज भी अपनी सौदर्य सें कई लोगों को प्रभावित करती रहती हैं। उनके वेलनेस सीरीज को मिली अपार लोकप्रियता के चलते, उनके नाम का स्पेशल सिग्नेचर फिल्टर ब्युटी प्लस ने लाँच किया हैं। शिल्पा शेट्टी फ़िल्टर से उपयोगकर्ताओं को शिल्पा जैसी ग्लोइंग स्किन मिलने में मददगार होगा। और उन्हें शिल्पा के हस्ताक्षर भी मिलेंगें। सूत्रों का कहना हैं, जब इस एप ने शिल्पा को संपर्क करते हुए भारी रकम ऑफर की हैं । इस एप की दुनियाभर में रही लोकप्रियता को देखते हुए शिल्पा ने उनकी यह ऑफर स्वीकार किया है । शिल्पा कहती हैं, “मुझे यह एप और फिल्टर्स दोनो पसंद आयें। मैं काफी उत्साहित हूँ।“

ANAND OBEROI BRINGS TOGETHER DABBOO RATNANI-SUNNY LEONE FOR IARRA SUNGLASSES CAMPAIGN

Anand Oberoi of Oberoi IBC is bringing together Dabboo Ratnani to shoot Brand Ambassador Sunny Leone for IARRA sunglasses. The campaign shoot took place at Filmistan Studios, Mumbai. 

Anand Oberoi, who is a Chief Brand Coach for many an Indian brand and has helped them grow from strength to strength. Says he, “Oberoi IBC is a full service advertising agency with the mission to play the role of India Brand coach by teaming ​up with the visionary and enterprising entrepreneurs to empower the brands of India.” Over last 20 years, Oberoi IBC has built over 400 brands of the likes of  Priya Gold Biscuits, Flair Pens, Lalqilla Basmati, Zed Black Agarbatti and Kayam Churna among others. “The idea is to give brands a solid identity and recall in the consumers’ mind,” says Oberoi.​ 

IARRA is a budding brand of high fashion and high quality eyewear in India, helmed by Deepak Agrawal and Hiren Meghan, and the current campaign of IARRA is the result of their passion and devotion to give the brand a platform to fly in the fashion market. 

Using a catchy tagline, Anand Oberoi has enabled the current campaign to garner youth eyeballs. “The brand is a young, high fashion brand and hence it urges the youth to "Be Negative” to the social evils of the society which symbolizes the feature of the sunglasses that are 100 per cent polarized and hence negative to the harmful UV rays of the sun,” he avers

Anushka Sharma -new testimonial for Polaroid eyewear

On the occasion of Women’s Day, Polaroid Eyewear, the inventor of the original polarized lenses and symbol of pop culture for millions of people around the world, is pleased to announcethe leading Bollywood actress Anushka Sharma as its ambassador for the2017 campaign. 

“We are launching this brand campaign with Anushka on Women’s Day introducing a fresh, strong perspective of self-confidence that personifies the woman of today.With her modern and edgy attitude, Anushka Sharma perfectly embodies the pop and innovative spirit of the brand that celebratesits 80thanniversary this year,”commentsKyriakos Kofinas,Managing DirectorIMEA. “She is an epitome of youth and style for the Indian consumer. We wanted a celebrity endorser who is real, relatable and represent the dynamism of our consumer and she fits the role perfectly. We look forward to this exciting journey with Anushka.” 

Anushka Sharmaadds "I am happy to be the ambassador for such a renowned brand as Polaroid, which is synonymous with being stylish and cool at the same time. I have a personal sense of style which is comfortable and chic and I feel the philosophy of the brand is similar. As the campaign launches on Women’s Day, I salute the power of women across the globe. It really feels wonderful to be associated with a brand that has a legacy of 80 years"

Cool Design and functionality are the keywords for Polaroid’s new concept: design-led eyewear for everyone at unbeatable value for money that offers 100% UV ray protection, thanks to the brand’s exclusive polarized lenses, for a true “instant experience”. The perception of colors and light without glare ensures unique visual satisfaction from the moment in which the glasses are put on. All Polaroid sunglasses come with UltraSight™ lenses, for a perfect, distortion-free vision, enhanced contrast, and reduction of eye fatigue. 

The advertising campaign will debut in India in March 2017 asthe new Polaroid eyewear collection hits the stores. 

About Polaroid

Polaroid Eyewear is a worldwide leader in eye-care and a pioneering international eyewear brand that owes its name to the invention that changed the world of technology and optics: polarized lenses. Polaroid, since it was established by Edwin Land in 1937, has strengthened its reputation as a leading brand in polarized lenses. Today, Polaroid produces and distributes its polarized sunglasses, Clip-ons, SuncoversTM and optical frames worldwide through its owner subsidiaries and its network of exclusive distributors. The brand joined the Safilo Group in April 2012. For further information: www.polaroideyewear.com.

ROHIT SHETTY & RANVEER’S BLOCKBUSTER: RANVEER CHING RETURNS EXPLODES IN CINEMAS TODAY

                    
The poster, trailer or any news on this H-U-G-E-L-Y anticipated project had already set the Internet on fire since the first time news broke out of Rohit Shetty & Ranveer Singh collaborating!!

The film, RANVEER CHING RETURNS finally hits cinemas TODAY and if the reports are anything to go by, it’s M-A-S-S-I-V-E. Set in a dystopian future, the film is a Desi-Chinese collaboration being released in multiple languages including dubs in several South Indian languages. It tells the story of a fictional land where there’s a daily war for food as people die of hunger while an evil warlord rules and controls all rations. The oppressed people including the beautiful Tamannaah await a savior who arrives in the form of Ranveer Ching.

Complete with never before seen action, music, song, dance, incredible dialogues and full on masala – the film is full family entertainer and showcases Ranveer in a completely new avatar! Commenting on the same, Ranveer Singh said, "I’ve been wanting to collaborate with Rohit Sir for a long time and this project has been a pretty awesome way to start! The film delivers everything one expects from a full family entertainer – action, emotion, drama, comedy, romance, song, dance and more – and all with a Desi Chinese twist! It’s been a 'blast' working with Rohit Sir and his team, and we're hoping the audience also enjoys our serving!”

Added Ajay Gupta, Managing Director, Capital Foods, “Ching’s has always been known for its innovations across its products, packaging, recipes and even marketing. Our first campaign created an iconic character in the form of Ranveer Ching. Our latest is a Rohit Shetty Blockbuster that has all the ingredients that both Ching’s & Ranveer stand for – excitement, great taste, masala, masti & a Desi Chinese tadka! Don’t forget to get a taste!”

The film is one of the smartest content innovations and promises to be a game changer in terms of how brand integrations are done in the category. It releases in cinemas worldwide TODAY with a massive premiere in Mumbai’s Chandan Cinema where in an innovative move several fans will watch the first screening along with the entire cast & crew including Ranveer, Tamannaah & Rohit. And within a week, it will premiere exclusively on Sony Entertainment Television.

Capital Foods presents Rohit Shetty's RANVEER CHING RETURNS...OUT NOW on YouTube and at a theatre near you!!

Watch it here: