Promotion of film 'Ferrari Ki Sawaari' at rang-shard​a, bandra

What’s in a name?

Trust Rohit Shetty tocome up with the most interesting ideas in his movies! The latest one beingthat actor Abhishek Bachchan goes byhis complete real name in Shetty’s much awaited comic caper ‘BolBachchan’.
And that’s not all!News is that the actor will be playing not one but two characters on screen andRohit thought it would be a fun idea to have one of AB Jr’s characters go by hisactual name in the film aka ‘Abhishek Bachchan’!
And sure enough, there hasbeen a continuing buzz and anticipation around the trailer which will be out onthe 24th of May across all networks. Fans and industry-wallahs areexcited to see Abhishek’s antics on screen in this laugh riot as the actor hasnot been seen in a comedy since 2008!

A source quips, “The audienceswill be able to see Abhishek in two hilariously contrasting characters in BolBachchan! There is a lot of curiosity around the fact that one of hischaracter’s names is Abhishek Bachchan and also around his dual avatar in themovie. One of his character sports a moustache while the other doesn’t. Eventhe way they dress, talk and walk is extremely unique.”
All we can say is that themore the merrier! One of the most anticipated films of 2012; ‘Bol Bachchan’also stars Ajay Devgn, Asin and Prachi Desai and is presented by Fox Star Studios and produced by Shree Ashtavinayak Cinevision Ltd along with Ajay Devgn Ffilms.
The movie is slated for release on 6thJuly, 2012.

Brands compete for“Once Upon a Time in Mumbaai 2” association

The sequel to BalajiMotion Pictures’ 2010 hit Once Upon a Time in Mumbaai is already a subject ofheated discussion in the brands’ space. Much before it hits the floor, the filmis being flooded with association offers from brand given the huge value of thefranchise, director Milan Luthria (after ‘The Dirty Picture’) and the enormousstar cast of the sequel - Akshay Kumar, Sonakshi Sinha and Imran Khan, areamongst the most sought after.
This would also be thefirst time that almost 18 brands are vying to be part of a gangster drama lacedwith intense romance, including male-centric brands, as the film is high in itsdepiction of machismo and male-hood. While many have expressed interestfrom an in-film perspective, many have approached Balaji for pre-releasemarketing associations.
Confirms Ekta Kapoor,“We are glad with the incredible interest that brands have shown in our keenlyawaited sequel. While all our films are hot-beds for brand integrations, thelevel of excitement that OUATIM-2 has garnered is unprecedented.”
She adds, “We willstay true to the film and its storyline. Milan (Luthria) has advised us that hewill incorporate 5 or 6 brands at best therefore we will be extremely carefulin our selection. As the final draft of the script is currently being workedon, we can incorporate these brands in the narrative seamlessly.”
The film commencesproduction on August 1

Madagascar-3: Europe’s Most Wanted is here!

The 3rd part of the belovedfranchise releases in 3D on 8th June 2012!

After the worldwidesuccess of “Madagascar” and “Madagascar-Escape to Africa” Paramount Pictures and Viacom18 Motion Pictures are all set to treat their movie audiences with the third installment of thebillion-dollar franchise, “Madagascar-3: Europe’s Most Wanted”!

Leaving Africa behind, the animals have taken a detourand surfaced, quite literally, in Europe — on a hunt for the penguins andchimps who have managed to break the bank of a Monte Carlo casino. Theirjourney took the Zoosters from New York, to the eponymous island of Madagascar,then to the wilds of Africa. In the latest installment, the adventure unfoldsall across Europe, which naturally calls for a grander scale visually and instorytelling!!!

Keenly anticipated by the animation lovers, this filmpromises never-seen-before humor and a fun ride all the way in 3D. The castspeaks on the 3rd part of the franchise.
 
“The thing that I love about all the ‘Madagascar’ moviesis that they’re fun but they also have a lot of heart. They always deal withreally simple, central issues: relationships and how one relates to oneself andto the world, which is relatable across the board, whether you’re an adult or achild.” said lead actor Jada PinkettSmith.
Ben Stiller agreed to what Jada Pinkett Smith saidand further adds, “People like the friendships andthe relationships that the characters have and that they are always there foreach other. There’s innocence about these characters, where they go throughlife without quite knowing how to deal with the real world. They’re in theprocess of learning — and they are doing it together. That’s a big part ofit. And of course, the animation is great — it has that sort of retro Tex Avery vibe.It just feels very distinctive.”
The filmmakers had decided to take the characters to newplaces - literallyand figuratively which they have continued with Madagascar-3 & what’s morefor the first time, a “Madagascar” chapter is filmed in 3D. 
Catch one ofthe most anticipated films of this year as Madagascar-3 opens across alltheaters on 8th June 2012!

SHAHRUKH KHAN- AN OUTSIDER IN THE FILM INDUSTRY

Dilip Kumar, Rajesh Khanna and Amitabh Bachchan. It's only Shahrukh Khan who, in the true sense of the word, has come close enough to be included in this hallowed pack of stars. There's hardly any doubt about the membership credentials of Aamir and Salman Khans but theirs wasn't ever as meteoric a rise like Shahrukh Khan. And unlike the two Shahrukh was the outsider who broke through but in spite of it all, the burden of being the outsider weighs Shahrukh down.
Try to look as hard and far possible but you'd never find a world packed tighter than the one that operates Hindi cinema. This is a place where everything can be justified in the name of familial familiarity. Not a single moment would be wasted to defend someone who publically might be a happily married man but behind closed doors is a wife beater or someone who doesn't think twice before forcing a filmmaker to cast his son's sweetheart in a romantic role opposite him, who by the way happens to be the estranged wife of his one time close friend as long as they are part of the tribe. They will not stop at anything to preserve their own and they will go to any lengths to stop the outsiders from getting too close. Somewhere Dilip Kumar, Rajesh Khanna, and Amitabh Bachchan, the so called outsiders who like Shahrukh Khan were the biggest stars of their times, transformed into the insiders but Shahrukh still finds himself to be the outsider he started out as. Unlike those before him Shahrukh feted the outsider tag and used it whenever possible to show that he was different. He made it his calling card and on every possible occasion suggested that the lack of baggage and tradition that accompanied an insider made him better than everyone else. He sparked off a million dreams and his stories of walking along Marine Drive promising to be the king of the city one day became folklore. King he became, and yet the kingdom was never his to call.
Rumors of the old guard joining arms to keep immigrants like Bachchan and even Dharmendra from 'entering' Malabar Hill don't just make for interesting party tales. So, at what point of their journey did Bachchan, Khanna and Dharmendra become insiders? Raj Kapoor barely looked beyond his own family when it came to films- Rishi Kapoor argued his father into sticking with Uncle Shashi Kapoor for Satyam, Shivam Sundaram (1978) over Rajesh Khanna; Manmohan Desai couldn't imagine anyone but Bachchan in his films but Shahrukh hasn't enjoyed this. Even Chopras whom he considers 'family' are happily bending backwards to woo Aamir and Salman with dream deals while Shahrukh is suddenly dispensable. Till his films were bigger than everyone else's, till he his successes were greater than his peers everything that Shahrukh did was tolerated, even acceptable. More importantly it's not like he was unaware about the temporary nature of 'all access card' but as long he had the freedom along with the wherewithal to do what his heart desired he lived with the small pay off.
Why is Shahrukh Khan still an outsider isn't the real question as much as why was he never considered one of the pack. He lived by the rules that he had made and one by one his 'fights' with the insiders like the Bachchans, and Salman Khan has alienated him. It's not like everything's over for one of the biggest success stories of Hindi cinema but the signs are ominous. The loneliness of being SRK is finally catching up and the cracks are beginning to show. His recent brawls with Shirish Kunder and the Maharashtra Cricket Association might have been the actions of someone pushed into a corner but it was suggested that Shahrukh was inebriated on both occasions. These incidents aren't as unique as they would have been in someone else's case. With or without a cause SRK has always been the rebel and old habits diehard but the loss of his trademark dignity in defiance is what makes these incidents pedestrian. Whoever said it was lonely at the top didn't know SRK; ironically that was the only time he wasn't alone.
By Courtesy