फिर साथ काम करेंगे आदित्य चोपड़ा और अर्जुन कपूर

यशराज फिल्म्स को उनकी आने वाली फिल्म औरंगजेब के ट्रेलर के लिए काफी अच्छी प्रतिक्रिया मिली है।

आदित्य चोपड़ा इतने बहतरीन प्रतिक्रिया मिलने से बेहद खुश और उत्साहित हैं। फिल्म की पहली झलक को ही देख कर आदित्य फिल्म के बारे में और भी ज्यादा सकारात्मक हो गए। वो फिल्म की टीम के काम से इतने प्रभावित हुए कि उन्होंने औरंगजेब के रिलीज़ से पहले ही निर्देशक अतुल सबरवाल और अर्जुन कपूर को एक और फिल्म साथ में बनाने की योजना को आगे बढ़ाने के लिए बोल दिया है।

एक और दिलचस्प बात ये है कि अर्जुन कपूर ने फिल्मों में अपने कदम पिछले साल इसी महीने में रखे थे। आदित्य बहुत खुश हैं अर्जुन के काम और उनकी सफलता से। आदित्य को अर्जुन पर इतना विश्वास था कि उन्होंने औरंगजेब के लिए अर्जुन को इश्कजादे के रिलीज़ होने के पहले ही साईन कर लिया था। आदित्य को मानना है कि अर्जुन एक बहतरीन अभिनेता है और वो अलग अलग किरदार में खुद को बड़ी आसानी से ढाल लेते हैं। 

यशराज फिल्म्स ने पहली बार निर्देशक अतुल सबरवाल के साथ काम किया है। यशराज ने अतुल का काम पहले देखा था और उन्हें उनका काम काफी पसंद आया था इसलिए वे उनके साथ फिल्म बनाना चाहते थे। 

फिल्म की पहली झलक ने लोगों के बीच भी काफी उत्सुकता पैदा कर दी है।

औरंगजेब में अर्जुन कपूर और साशा आगा मुख्य किरदार में नज़र आयेंगे। वहीँ ऋषि कपूर, जैकी श्रौफ़, पृथ्वीराज और अमृता सिंह भी महत्वपूर्ण किरदार में नज़र आयेंगे। 

इस फिल्म में एक बार फिर से लम्बे अरसे के बाद डबल रोल देखने मिलेगा। 17 मई को फिल्म रिलीज़ होने वाली है। 

Spokesperson confirms“ Aditya is very happy with the kind of response the film and the trailer has gathered”

Ritesh Batra’s THE LUNCHBOX selected to premiere at Cannes Critics Week

· Directed by Ritesh Batra and Produced by Guneet Monga, Anurag Kashyap and Arun Rangachari

· Produced by Sikhya Entertainment & DAR Motion Pictures film is co-produced by NFDC, Roh Films, ASAP Films and Cine mosaic

· Directorial debut of Ritesh Batra Lunchbox stars Irrfan Khan, Nawazuddin Siddiqui and Nimrat Kaur among others

In addition to Sikhya Entertainment’s Monsoon Shootout by Amit Kumar and Bombay Talkies by Anurag Kashyap, Dibaker Banerjee, Zoya Akhtar and Farhan Akthar as earlier announced to premiere at the Cannes Film Festival. It has now been announced that the directorial debut feature of Ritesh Batra “The Lunchbox” will premiere at the Cannes Critics week section of the festival. Produced by Guneet Monga and Anurag Kashyap of Sikhya Entertainment and Arun Rangachari of DAR Motion Pictures and co-produced by NFDC, ASAP Films, Roh Films and Cine Mosaic, the film stars Irrfan Khan, Nawazuddin Siddiqui and Nimrat Kaur amongst others.

Being his debut feature, director Ritesh Batra whose earlier short films have bagged him numerous accolades will be competing for the Camera d’or.
“I am thrilled our film is in Cannes, we were just trying to tell a story as honestly as possible. I am so glad it’s universal and can speak to a global audience“says director Ritesh Batra.
A film set amidst the milieu of a mistaken delivery in Mumbai's famously efficient lunchbox delivery system, which connects a young housewife to a stranger in the dusk of his life.
“I am over the moon with the announcement. We have Monsoon Shootout and now Lunchbox too at the festival. It is so hearting to see our hard work paying off. Both Amit Kumar and Ritesh Batra are fabulous directors and I am so happy that their films have made it” says Producer and CEO, Guneet Monga of Sikhya Entertainment
This film marks the first of its kind co-production and is also the first Indo-French co-production since the signing of the Co-production treaty.

“Lunchbox marks a significant evolution in the way Indian cinema has transcended geographical boundaries to enter the International mainstream. As lead producers for the film we have collaborated with co-producers from three different continents on this project that we are confident will have both global as well as domestic appeal” says Arun Rangachari, Chairman of Dar Motion Pictures and producer on the film.

The cast and crew along with Director Ritesh Batra and Producers Arun Rangachari, Guneet Monga and Anurag Kashyap are expected to be in attendance to present the film at the festival.

“KOHBAR LAUCHED – SIX SONGS RECORDED”

Laxmi Vansh Productions “Kohbar” was launched with song recording at AB Sound, Mumbai. The film is being produced by Ram Sagar Jaiswal on his own story, it has screenplay, Direction by Shahnawaz Khan, Music Ali Gani, Lyrics & Dialogues by Nawaab Aarzoo, Cinematography by Manoj Goswami and Choregraphy by Haseena Minaz.

The songs where rendered by Pamela Jain, Ritu Pathak, Mishthu Bardhan, Victor Dey, Shorein Bhatt, Amjad and Sameer.

Other Cast and Crew are under finalization and Regular Shooting will commence from May in Jaisalmair, Bikaner & Gujarat

Sushant Singh Rajput, as Pepsi Atom's Brand Ambassador

This summer, get ready to be hit by more fizz, a stronger cola taste and the sharp hit of Pepsi Atom – the biggest beverage innovation from PepsiCo India. Pepsi Atom is the second mainstream cola from PepsiCo India portfolio, after the company’s iconic flagship brand, Pepsi. Created for the Indian market, in collaboration with PepsiCo’s global innovation team, it is a result of extensive flavour development and consumer testing in the country. The company has also roped in actor, Sushant Singh Rajput who took Bollywood by storm this year with his debut film, as Pepsi Atom’s brand ambassador.

Pepsi Atom, the latest addition to the fast growing branded beverage market in India is available across the country. It comes in a bold black and blue packaging including a 250 ml My Can at an introductory price of Rs. 15 and a 500 ml PET bottle at Rs. 25. 200 ml returnable glass bottles (RGB) are also available in select markets at Rs. 10. (Introductory prices may vary slightly in different markets).

The brand’s positioning redefines masculinity and portrays the modern Indian man in a new light – someone who has the strength of mind as well as body. Through its tagline, “Piyo Josh Mein Jiyo Hosh Mein” and the soon-to-be-launched communication campaign, Pepsi Atom projects the more relevant and relatable definition of masculinity, as opposed to the much hyped mindless action. The communication strategy has confidence at its core, targeting young adults across big and small towns.

Speaking about the launch, Gautham Mukkavilli, CEO, Beverages, PepsiCo India said,“It is of great significance that a second mainstream cola from the PepsiCo portfolio has been developed for the Indian consumer. India centric innovation or ‘indovation’ is a key growth driver for our business. It is our biggest launch in the recent years and we are committed to invest behind the brand and make it a key player in the carbonated beverage segment”.

“Pepsi Atom addresses the consumer need for a stronger, fizzier cola with a sharp taste hit. Our positioning for Pepsi Atom, ‘Piyo Josh Mein Jiyo Hosh Mein’ is also inspired by the evolving Indian consumer. Traditionally, we have seen unrealistic and exaggerated portrayal of male characters in advertising and movies, but it is not only about brawn these days… a real man is one who knows when to act. Sushant suits this definition of a modern man and therefore fits the brand personality perfectly. We are delighted to welcome him to the PepsiCo family”, said, Deepika Warrier, Vice President - Beverage Marketing, PepsiCo India

“From robust distribution to large-scale sampling; high-visibility launch at Pepsi IPL to an insightful and relatable campaign, we have aggressive plans. We are confident that consumers will not only like the great taste of Pepsi Atom but will also be able to relate to the brand”, she added.

Sushant Singh Rajput said, “It was my dream to be associated with PepsiCo. I am thrilled about this association with Pepsi Atom, which is a great tasting drink. It is my first major endorsement and is even more special as Pepsi Atom is also new like me… 2013 is the debut year for both of us! I also relate to the positioning which looks at the modern man and is more relatable definition of masculinity – a perfect mix of brain and brawn. ‘Piyo Josh Mein Jiyo Hosh Mein’ is a new mantra for me now”.

The launch will be supported by a 360-degree marketing and activation plan with disruption at its core. To kick-start the action, PepsiCo is leveraging the on-going Pepsi IPL tournament, giving unprecedented launch visibility to the brand, both in-stadia and on television. This will be followed by a massive sampling and engagement exercise with over 1 million consumers across key centres. The TV campaign highlighting the “Piyo Josh Mein Jiyo Josh Mein” positioning will be unveiled on social media first and then go on-air on May 1. PepsiCo is also investing significantly behind distribution and trade promotion to support the mega launch.

With the launch of its second mainstream cola brand in India, after Pepsi, PepsiCo has expanded its portfolio and the cola category. The new brand is in line with the company’s commitment to the Indian consumer who now has a choice between the universal taste of Pepsi and the unique, bold experience of Pepsi Atom.

“EBAR JOMBE MOJA – 5 SONGS RECORDED”

The 5 songs of “EBAR JOMBE MOJA (Bengali) under the banner of “Padakkshep Picture” was recorded on 22^nd to 25^th April at Shaan Studio and Meet Brothers Studios/

It has Story and Direction by Subimal Roy, Cinematography by Gora Mitra and its edited by Amitava Begchi, Deepak Mukherjee is the Executive Producer and Shomu is the Production Designer.

The songs where sung by Shaan, Babul Supriyo, Rana Majumder and Keka Jyoti under the baton of Music Director Avijit Kundu.

Regular Shooting will commence from next month.