A Musical Evening organised on 32nd Barsi of Mohd. Rafi at Siri fort Auditorium, New Delhi

On 32^nd Barsi of Mohd. Rafi, a musical tribute given to him by Kalyanji Anandji and some other singers at Siri fort Auditorium, New Delhi. The event was organised by Suresh Kumar Raheja, founder of Mohd. Rafi Foundation. On the occasion, Ananadji gave a phenomenal performance with their all Musicians.

Though Kalyan ji is not with us now, but Anand ji didn’t make the audience feel the unavailability of Kalyan ji, and gave some new talents a chance to sing and share stage with him on the hit numbers composed by him, sung by Rafi sahib.

Designer Ravi Bajaj & Joint commissioner Tejinder Luthra witnessed the Musical  evening. On the occasion IPS Muktesh Chander, (PM’s Security) was also present and won the heart of the audience by his performance with Flute. So why Commissioner Tejinder Luthra be aloof from the league of “revealing-hidden-Talent”,and He sung “na jaa kahin ab naa ja, dil k sivaa”, a very hit song of Mohd. Rafi.

Suresh Kumar Raheja, Anil Bajpai & Simrat Chhabra sung some of the very popular songs of Mohd. Rafi which was composed by Kalyan ji Anand ji. Indian Idol junior fame Vaishnavi and Nayan Raheja (nephew of Suresh kumar Raheja) also performed, made audience to forget everything and forced to groove.

A Great Singer like Mohd. Rafi is not present with us, but his songs made him immortal. His extra ordinary voice soothe our soul and so his songs.

Goa to witness First Yoga,Music & Life Spirit Festival this Year!!!

Seventy Event Media Group presents

Zambhala: India’s first yoga, music & life spirit festival

Seventy Event Media Group announced the launch of Zambhala - India’s first yoga, music& lifespirit festival. Zambhala is an annual Festival that brings together the best Yoga experts, Spiritual teachers, practitioners and healers from India and across the world. It is a curated mix of live entertainment, spirituality, music and dance.

The first edition of Zambhala will be held on 21st and 22nd December 2013 in festiveGoa. The festival will showcase the best of Yoga teachers that India and the western world have to offer – practitioners from world-renowned schools such as the BKS Iyengar Yoga School to the Mysore Ashtanga Yoga Institute. A person can opt to melt away their stress in a Hatha Yoga class or relax to a Yoga Nidra class taught in the style of the Bihar School of Yoga. The line-up of international practitioners include some of the world’s best yoga teachers –JehangirPalkhivala and Deepika Mehta from India, Eoin Finn from Canada, Janet Stone from California and Duncan Wong who has previously taught Madonna, Bjork and Sting.

Visitors are able to seek peace, solace and engage in a multitude of activities like choosing from 5 different kinds of yoga, Sufi whirling, Shamanism, Learning & knowing mind, body & soul and Crystal healing. The two-day festival will also feature workshops on different mediation techniques, chanting, group channeling and astro-gazing. Visitors at Zambhala can participate in various group activities or one-on-one sessions with healers and practitioners.

Estimates of the number of global yoga practitioners are as high as 250 million.The Percent increase on yoga product spending over the last 5 years is 87 %, with the average annual increase of the number of people who practice yoga at 20 %.

Seventy Event Media GroupCEO, Martin Da’Costa said:“Zambhala is an answer to the question that so many of us are asking. How to grow, strengthen, and build ourselves in this life. Zambhala will be the largest gathering of Yoga teachers, spiritual experts, musicians, dancers - all brought together in what we'd like to build into the largest Yoga, Music and Life Spirit Festival in India. India is the spiritual home of Yoga and the search for personal enlightenment and it's incredibly exciting to create the Zambhala Festival here. In a sense, we are building India's Glastonbury Festival - with Yoga and Spirituality at the heart of it.”         

Also Present will be Indian and international yoga teachers, artists,authors, performers, nutritionists, fitness instructors and even a Shaolin monk. While keeping to the essence of a yoga & life spirit festival, Zambhala has included a line up of musical performances that begin in the afternoon and carry on into the night.It is a celebration of dance and music, of art and expression.

Curtain raiser and awareness events will be conducted in major parts of the country right from now leading to the festival in December.

Out of over 70 speakers and teachers who will be part of Zambhala some of them are:

• Irma Battig, Craniosacral Therapist and Wellness Consultant
• Shifu Shi Yan Fang &ShifuKanishka Sharma, Shaolin Monks
• AnahataMenon, Shamanic healer, Anahata Foundation
• SohrabArdeshir, Mediumship
• Amish Tripathi, Author, The Shiva Trilogy  
• Zia Nath, Sufi Whirler
• Pooja&AparnaBangia, Psychic Artists   
• Abhishek Singh, Mythology Painter
• About the Seventy Event Media Group 

70 EMG is globally recognized as one of India’s largest and most important Festival planners and producers. Responsible for the management of the Kala Ghoda Arts Festival in Mumbai with over 650,000 visitors, the AAAI GoaFest for South Asia’s Advertising community, and Channel V’s Nokia IndiaFest – India’s largest College Festival - 70 EMG has created and managed some of India’s greatest Festival parties over the last decade.  

70 EMG has pioneered the development of Festival design in India, and is proud to have created India Bike Week – a Biker’s Festival for Bikers, by Bikers earlier in 2013. Zambhala marks the second festival and IP that 70 EMG has launched in 2013.  

More information on 70 EMG’s Award Winning Events & Festival projects can be found on www.seventyemg.com.

Tahira Kochar’s debut acting lessons with Arshad Warsi!!

This year Bollywood has seen debuts of a lot of budding talent and this talent has never failed to entertain the audiences with their fresh spunk. The recent addition to this list is young and talented Tahira Kochar.!

Miss India 2010 finalist Tahira Kocchar will soon be making her foray in Bollywood in Moti Sagar’s ‘Rabba Main Kya Karoon’?

Tahira will be seen portraying a role of an  innocent family girl, who is all set to get married to her Prince charming. Her role required a touch of simplicity, innocence and daintiness. Not coming from a filmy background, Tahira sure needed to get her groundwork properly. But, she has come out with flying colours.

For her 1^st scene, Tahira was obviously has nervous, as anyone would be. But just then, we hear that it was the versatile actor Arshad Warsi who came to her rescue. Arshad not only made her comfortable on the shot, but also trained her about how to face the camera.

"We were shooting in Delhi - an outdoor schedule in the peak cold of December! It was for the 'tappa(dholki)' ceremony in the film! Any opportunity one got on the sets would have us running to our rooms to warm up! Interestingly enough that didn't happen with Mr. Warsi! I was shooting for an important scene and it was straight after he had completed his shot! I gave my first take and to my surprise - he called out my name, and asked me to come aside.  He said that he didn't like the way I emoted that scene and re-enact it in front of me!! So - I enacted my part about three times! First two- weren’t good enough for him! At the third attempt he gave me a pat on my back and said - That's it!! Now go kill it- and calmly walked away! I was left speechless! That day I learnt from Mr. Warsi that a film is never about just you and your solo performance- it’s a team effort and what each one brings to the plate and contributes as a team is what counts!!  I have always held him in high regard and appreciated him as an actor but from that moment my admiration and respect grew for him as a human being as well!" quipped Tahira.

Well, with seniors welcoming newcomers with open arms this way, B-town is sure to see man

Viewers to be treated with high dose of romance, drama and entertainment in Sony TV’s Amita ka Amit

Festivals and drama always go hand-in-hand in our TV shows. With the Jayaparvati puja being celebrated in most Gujarati families recently, Sony Entertainment Television’s Amita ka Amit will play up high dose of drama on this occasion. A source informs, on the last day of Jayaparvati vrath , Amita accidently will break Falguni’s precious plate, in the run to fix it back Amita and Amit unknowingly get glued to each other by fevistic and love blossoms between them.The celebration takes another turn when Amita’s family comes over and a high entertaining dance and antakshari sequence starts. The whole family will come forward and enjoy this moment. 

To catch this super pack entertaining episode tune into Amita ka Amit Monday to Friday at 8.30 pm only on Sony Entertainment Television

 

Dhanush is the new face of Center Fresh!

Perfetti Van Melle India (PVMI), the market leader in confectionery, has signed on Singer and Actor Dhanush, as the new face for its flagship chewing gum brand Center Fresh. Dhanush will feature in the new television commercial of the brand and in all mobile & internet communication. This is Dhanush’s first brand endorsement in the confectionary category.  

The Center Fresh brand from Perfetti Van Melle India has been positioned as a product so tasty that one would rather chew than talk. The famous tagline: “Zubaan Pe Rakhe Lagaam”, aptly conveys this.  Over the years, with a series of very successful advertising campaigns, the brand has been able to strengthen this positioning in the minds of consumers.  

To further strengthen this equity, Dhanush, has been named as its brand ambassador. Dhanush, a man of few words has come as a breath of fresh air in the industry. Be it the international attention he received with Kolaveri Di or to his sensitive performance in Ranjhanna,  he perfectly embodies the Center Fresh spirit at the core of which is Freshness- thus making him a natural fit. 

Commenting on Dhanush’s association with the brand, Mandar Keskar, Category Head-Gums, Perfetti Van Melle India, said, “While Dhanush is taking his first steps in Bollywood, in our key markets he is very popular especially among the youth. We are really looking to leverage Dhanush’s equity to help take Center Fresh to the next level” 

Commenting on his endorsement, Dhanush said “It feels great to be associated with Center Fresh which is one of India’s most loved brands. Looking forward to work on some exciting campaigns for the brand” 

Abhijit Avasthi, National Creative Director, Ogilvy & Mather - the creative agency that handles Perfetti Van Melle India account, commented: “We are quite excited to work with Dhanush. After Kolaveri Di and now - Raanjhana, all eyes are definitely on him. His value addition to the brand will be immense.”   

A new TVC for the brand is currently under development and would be released during the later part of the year.

About Perfetti Van Melle India Pvt. Ltd.

Perfetti Van Melle India Pvt. Ltd. (PVMI) is one of the leading players in the organized confectionery business in India today. The company at present has a diverse portfolio of brands across segments (i.e. candies, gums & chewies) which it sells through various retail channels across the country. As a marketer, PVMI has always been known for its iconic, interesting and entertaining advertising. PVMI is a fully owned subsidiary of the global confectionary conglomerate Perfetti Van Melle, headquartered in Lainate, Italy. PVMI started its operations in India in 1994.With its recent foray into snacks, PVMI also became the first company in the Perfetti Van Melle group to diversify its product portfolio and enter the snacks segment in the year 2011.

Visit: http://www.perfettivanmelle.in