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Mr Bachchan in praises for Meet Bros Anjjan

 

We hear that the Legend Mr Amitabh Bachchan was all in praises for well-known music directors Meet Bros Anjjan. The trio who have gained fame with the Ragini MMS 2 song, "Babydoll" have composed a song for Bhootnaath Returns starring Mr. Amitabh Bachchan which has been recently released  which is "Party Toh Banti Hai". They were highly appreciated by Big B for their great work and song was approved in one go without any changes. Not only that Mr Bachchan was impressed so much, so that said, he said he would personally want to work with them, and agreed to lipsync the rap they had written for his movie.
When contacted Meet Bros and they said "Such a big legend who has performed on Many super hit songs appreciating our work in such a way, is a great feeling. Not only that we feel blessed and look forward to work him soon."

The Shehenshaah of Bollywood just added a cherry on the cake for their music career and highly motivated them.

Now that's what you call a great job Meet Bros Anjjan

SONY MAX says ‘Come On, Bulaava Aaya Hai’ as Pepsi IPL 2014 campaign is launched!

MAX & SIX, the official broadcasters of the Indian Premier League announced their new mega marketing campaign for the Pepsi IPL 2014 called ‘Come On, Bulaava Aaya Hai’.  The campaign ‘Come On, Bulaava Aaya Hai’ is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world. The word ‘Bulaava’ connotes the ‘calling’ with the main premise that the year’s most awaited and anticipated cricketing event has finally arrived and there is no way you would want to miss it.

The campaign kicks off with a series of four films set in diverse situations of different people’s life reaching a crescendo with three surprise films and culminating into a final Bulaava film. Be it a runaway bride drawn to the call of the IPL bugle, a son by the side of his ill mother or a priest struggling to free a woman possessed with a spirit, all films have the essence of the key nuance of IPL  ‘Bulaava’  prompting people to literally drop everything to watch Pepsi IPL.

Like always the marketing campaign jingle is one of the most awaited elements of this grand tournament. After the splendid response and adulation of last year’s jingle, Sony MAX has once again roped in the musical duo Vishal and Shekhar. Basing on the campaign theme the duo has come up with yet another catchy song. The jingle is sure to be a mega hit and is set to have the nation grooving to the tunes.

The entire campaign is the brainchild of the creative agency Havas Worldwide and has been directed & filmed by noted ad film director Rajesh Saathi of Keroscene Films.

Talking about the upcoming season of the PEPSI IPL 2014, Mr. Neeraj Vyas, EVP and Business Head, MAX said, "In India, nothing supersedes the passion for cricket and during the IPL, that passion rises to an all-time crescendo. That is where we draw our latest campaign ‘Come On, Bulaava Aaya Hai’  emphasizing that irrespective of anything that takes place in your life, the calling for the IPL will always reign supreme. This enthralling campaign coupled with world class talent on display is sure to entertain our viewers through this edition of IPL.”

Speaking about the campaign, Ms. Vaishali Sharma, Vice-President Marketing & Communications, MAX said, “‘IPL entices people across age groups, gender and languages. This year’s campaign “Come On, Bulaava Aaya Hai’ is a unique thought that stems from the insight of how the passion of IPL overtakes every aspect of these different people’s lives highlighting their hunger for the tournament and eventually creating a huge national frenzy”.

Vivek Rao, Executive Creative Director, Havas Worldwide said, “The campaign idea of 'Come on, Bulaava Aaya Hai' is played on a simple truth - no other property provides more action, more entertainment or more opportunity whether you're a viewer or a player. So no matter what calling you have, it's the call of the IPL that's more irresistible. After last year’s campaign, we needed something that would entertain as well as move the IPL brand forward. This seemed instinctively right”.

Stretching across a 4 week period till the launch of the tournament, the Pepsi IPL 2014 campaign will have a complete 360 degree rollout across mass media. Starting with the campaign films on television, the communication will be seen by viewers across mediums like television, print, radio, digital, outdoor, onground, mobile, BTL and out of home. The campaign can also be viewed on www.SonyLIV.com, the online home of Sony Entertainment Network.

Mumbai witnessed India's premier Dance Music Holi +91 Holi Reloaded spearheaded by Aarnavv Shirsat, A star stunned affair

Mumbai grooved to the best EDM this Holi, a one of a kind initiative for the Mumbaikars by 3rd Rock Entertainment, spearheaded by Aarnavv Shirsat bringing Leon Bolier, Mark Sixma, Flippers, Ankytrixx, Teenu Arora & Siddhant Kapoor altogether to perform at the Biggest ever Holi celebration… Plus 91 Holi Reloaded that saw humongous crowd of over 3000 people at one of the buzzing spots in the city.

Telly stars also joined in the celebration bringing the glam quotient up Rohhit Verma, Sandip Soparrkar, Harmeet, Gurpreet Kaur Chadha, Prashant Sharma, Rajeev Paul, Champak Jain & many more thoroughly enjoying the best in the EDM scene.

Colouring the town with the mega Holi celebration Holi Reloaded 2013 that saw a crowd of 3500, this year 3rd Rock Entertainment ups the bar by bringing the most happening Holi party ‘Holi Reloaded 2014’  to 3 cities
After the success of Holi Reloaded 2013 comes a much bigger & grandeur Holi Reloaded 2014 that

saw

 a line of major artists from across the globe; Leon Bolier, Mark Sixma, Flippers, Ankytrixx  with few of India’s best DJs Teenu Arora & Siddhant Kapoor, event spearheaded by Aarnavv Shirsat of 3rd Rock  Entertainment.

Holi Reloaded is a unique Electronic Dance music (EDM) festival that started in the year 2013 in Mumbai, ‘Holi’, and the festival of colors, has been celebrated and loved by millions of Indians and foreigners for centuries.

Aarnavv Shirsat, founder of 3rd Rock Entertainment talks about the upcoming event, “The Electronic Dance music scene has exploded in India within the last few years, with top DJs and acts touring on a regular basis and various dance music festivals happening around the country. It has surpassed all other forms of music in live concerts. This makes ‘Holi Reloaded’, a unique blend of culture and the trending EDM craze, a very special party. “

This has definitely got to be the most happening celebration of Holi…. The Generation Next Holi!

About the Artists:

A-  Leon Bolier- is a Dutch classically trained trance composer, DJ, and record producer. His career began to flourish in 2008 with a number of successful song releases including the hit song "Ocean Drive Boulevard". He placed #95 on the DJ Mag's 2008 list of the top 100 DJ's in the world, and moved up 32 places in 2009, and rests at #68 in 2010. He has had his songs played by top DJs like Tiësto and Armin van Buuren as well as his tracks appearing on famous trance compilations such as In Search of Sunrise 4: Latin America and A State of Trance 2006.

Leon Bolier was the first artist to release a song on the independent record label "Spinnin Records", the song was titled "Signwave" he co-produced it with DJ Precursor.

B-  Mark Sixma- Mark's music is released on some of the most well-known dance record labels in the world, like Armada, Blackhole, Spinnin', High Contrast and Flashover and has been played by all the top DJ's like Tiësto, Ferry Corsten, Markus Schulz, Gareth Emery, Paul van Dyk, Above & Beyond, Sander van Doorn, Judge Jules and many many others.

As a DJ, Mark has played all around the globe including tours in India, Brazil, Russia, Italy, UK, Belgium and the preparty of Trance Energy in The Netherlands. The every busy Dutchman also demonstrates his DJ skills with his new mix compilation on Armada Music called Worldwide Trance Sounds Vol 6.

The 4x no.1 DJ selected Mark's tracks for his annual, platinum selling A State of Trance compilation three years in a row. In addition to the compilations, Armin also featured one of Mark's tunes on his brand new Wii Game and gave him the opportunity to remix Minack, his collaboration with Ferry Corsten!

C- Ankytrixx- Is an Indian Electronica DJ & Producer. Currently winner of ‘DJ of the Year’ & ranked no. 1 in India for Electronic Music (2012, 2013) on the MyFavDj Poll!

He is the winner of the prestigious VH1 MyFav Awards for the #DJ of the year (2013) & for the second time in row #No 1 DJ in Electronica (2012-2013): this is India’s biggest People’s Choice Awards Poll for artists.

Ankytrixx has gone up several notches in the International Dance Music scene & is one of the busiest DJs in Asia with over 150 gigs annually for the last 2 years.

D-  Teenu Arora – a top DJ & a producer for more than a decade started his career at an early age in Delhi where he took up residencies in leading clubs & soon became the most sort after name in the DJ circuit.

He has produced, composed & remixed chart topping tunes for various albums, artists & Indian feature films.

He recently released single ‘Dreams’ earned huge recognition & great response across the globe.

Siddhant Kapoor- Son of Shakti Kapoor, Siddhant is an Indian DJ, assistant director & actor

Shilpa Shetty kisses Urgen and Preetjyot on Boogie Woogie

 

Boogie Woogie contestants Preetjyot and Urgen where seen smiling from ear to ear when svelte actress Shilpa Shetty kissed them on their cheek. To know more, read on…

Shilpa Shetty along with Harman Baweja made an appearance on the show to promote their upcoming film ‘Dishkiyaaoon’. Shilpa was in complete awe with the talent at display. The entertainment quotient went a few notches higher with surprise performers Preetjyot and Urgen dedicating a special performance to Shilpa by dancing on the song ‘Dil walo ke dil ka karar lootne'. Impressed by their highly entertaining performance Shilpa couldn’t stop herself from joining them on stage and grooving on the same song. She later landed a peck on the cheek each for Urgen and Preetjyot.