सोमवार, 21 अप्रैल 2014

Starcast of the Film "Purani Jeans" Promoted the film in Noida

 Displaying Singer Navraj, Aditya Seal, Izabelle Leite, Tanuj Virwani & Director Tanushrri Chaterji Bassu (2).jpg
“Friendship is like a pair of old jeans, the older it gets the comfortable it becomes” with this tag line, the young actors Tanuj Virwani, Aditya Seal & Izabelle Leite with director Tanushri Chattrji Bassu & Son-in-law of Daler Mehendi & Singer Navraj promoted their film “Purani Jeans” at Spice Cinemas, Noida and attended a press meet.
On the promotional occasion Rati Agnihotri’s Son Tanuj Virwani said, “I really liked the concept of the film when directed narrated me the story, It is a story everybody and anybody because everyone of us have friends life, so, audience would definitely connect themselves with film. This is my second film and I am really enjoying workinghere in bollywood. I have worked hard for the film and I hope people will definitely like my work
Second Lead is Aditya Seal who is debuting with “Purani Jeans” whereas Izabelle Leite is a Brazilian model who debuted in bollywood with the film “SixteenPurani Jeans is a 2014 Bollywood coming-of-age drama directed by Tanushri Chattrji Bassu, the film stars Tanuj Virwani, Aditya Seal and Izabelle Leite in lead roles and is set realease on 1st May 2014

Extraaa Innings T20 uses Twitter as second screen to enrich viewing experience Ups the ante on engagement for Pepsi IPL

Extraaa Innings T20, the flagship match analysis show for Pepsi IPL on Sony MAX & Sony SIX have upped their ante with an innovative & unique digital association with Twitter this year to drive viewership and engagement for the show. Multiple new features will be introduced on the show and will seamlessly be integrated with the Twitter platform to make it an interactive and enjoyable experience for viewers.
One of the most interesting integrations is “Tweet to unlock”. Viewers of the show will have a chance to unlock exclusive, fun Extraaa Innings T20 content on-air by tweeting with #eit20. On reaching the desired retweet target, users will be gratified for their efforts by getting to see the special content during the next airing of the EI T20 show. For the first time through “Twitter Mirror” the show will use personalized photo experience exclusively from the sets of EI T20 to allow the hosts, cricketers and celebrity guests to tweet out candid pictures and share customized messages with viewers through the @sonymax & @sonysix hashtag account.
Through an “interactive Q&A” initiative, fans can also interact with the acclaimed panellists and guests who come on the show by addressing their questions under the hashtag #eit20. The most interesting questions asked on #eit20 will be answered live on-air. That’s not all. Extraaa Innings T20 will showcase behind-the-scenes in six seconds using looping “Vine Videos” to give fans a sneak peek into the making of the show in real-time by tweeting them out from @sonymax and @sonysix before, during and after the show.
 “In India, Twitter has enabled our users to experience and participate in the biggest media moments that matter to them and has become the second screen for television. We are happy to see Extraaa Innings T20 using Twitter to help viewers connect with the show’s talent and content in real time and make the most of our unique mobile service." Twitter India Market Director, Rishi Jaitly, said.
 Speaking on the occasion, Vaishali Sharma, VP Marketing & Communications, Sony MAX said, “Through this unique association, Sony MAX & Sony SIX are striving to capitalize on this popular and effective medium to draw in more fans. Twitter works as the perfect forum to stimulate the digitally savvy viewer. Our association with twitter will bring viewers closer to Extraaa Innings T20 through integrations that are designed to enhance their experience.”
Stay tuned to Extraaa Innings T20 on Sony MAX & Sony SIX

रविवार, 20 अप्रैल 2014

Soni Razdan and Shaheen Bhatt walk for Salim Asgarally, Sush walks for Sonaakshi Raaj

Displaying Shaheen Bhatt, designer Salim Asgarally and Soni Razdan Bhatt.jpg
In its endeavour to build bridges between creative communities and the priorities of our times, ACEE The Third Eye, presents noted fashion designerSalim Asgarally who will showcase his special creationarims for the benefit of some very special children, on Saturday, April 19th, 2014 at the ITC Grand Central, Rooftop, Parel.
In this unique event being organized by The Smile Foundation to raise funds for the education of a 1000 underprivileged children, haute couture will lend its elegant hand to the cause of children in need of health, education and social empowerment, marking a new beginning in the involvement of the creators of exquisite garments lending their support to the worthy cause of child rights. Titled RED, the line created by Salim Asgarally promises to speak volumes for those children that The Smile Foundation is holding the event for.
Soni Razdan Bhatt, Actor, Producer, Writer and Film Director; Shaheen Bhatt, Writer and Activist, better known for that which her father Mahesh Bhatt does quietly and is lesser known for – Shaheen agressively supports human rights causes along with him; Gajra Kottary, writer of Ballika Vaddhu, a socially powerful top rated series which has successfully completed more than a 1000 episodes; Veena Bakshi, Filmmaker of the award winning and critically aclaimed film Coffin Maker starring Naseeruddin Shah and Randeep Hooda and Producer and Director of over 200 adfilms and commercials; Shrishti Arya, Managing Director at Rose Movies and Producer of top rated shows like Kehtaa Hai Dil and Jee Le Zaraa; and Aroona Bhat, Producer of film Tamanchey and PR Consultant; are the Women of Substance, who having achieved success and fame in their work will now be walking the ramp in support of the cause of child rights, the fashion show organized by The Smile Foundation that aims to raise funds for the education of a 1000 underprivileged children.
Displaying Designer Sonaakshi Raaj, Renee and Sushmita Sen at the Smile fashion show.jpgDisplaying Aditya Seal, Isabel Liete, Tanuj Virwani walking the ramp at the Smile fashion show.jpg
“I believe if every business directed a small part of its profits towards positive social change and in uplifting the underprivileged in our society the world would be a happier and more equitable place to live in devoid of strife, stress and poverty,” said designer Asgarally when asked about what his thoughts were about his participation in the event. Adding further, Asgarally said, “ We atSalim Asgarally's  support the cause of the Smile Foundation to educate over a 1000 children in India through the Style for Smile Show. It fills me with great joy to realise that my talent and creativity can besides dressing women to look gorgeous, also bring light into the lives of children through education thereby laying the foundation of a better tomorrow for the whole world.The collection created especially for this show will be showcased by 6 very special "Women of Substance"  who not only are achievers in their own spaces but are supporters of positive social change through their work in television and films. This collection is designed primarily in the colour RED which signifies love, compassion and a heart that bleeds for the needy to urge one and all to be sensitive to the plight of the children that need our help.”
Eloquent in their support of the cause, our WOMEN OF SUBSTANCE had the following to say.
Gajra Kottary - “Neither yours nor mine, all the world’s children are ours. Let us give every child what she deserves and help build her today and our tomorrow.”
Displaying Hasleen Kaur, designer Ken Ferns, Rajneish Duggal and Sangram Singh at the Smile fashion show.jpg
Soni Razdan - “A country that cannot protect its children cannot call itself a society, let alone an evolved society.   It's shocking that fifty percent of Indian children do not go to school, and 95 of every thousand children do not see the age of five. Children in India really have it very tough. Those that have a childhood are either from affluent families or just plain lucky.  As long as children suffer the way they do, any claims to us being a forward thinking, growth oriented nation are nothing but a hollow sham.”
Shrishti Arya - “It is heart breaking that today we need to draw attention to child rights. There is no one on this planet that has not been a child and no way for the continuance of society without the child. At yet we are here today, trying to make known, the importance of child rights. Is it any wonder then, the state of our nation and in fact the state of the world at large? Children are our roots and our wings. They form the inextricable link to our past and also embody the hopes of our future. And there is no future without the empowerment of the child. It’s quite simply survival for Civilisation 1.0 . Thank you Smile foundation for giving me the opportunity to do something to raise awareness for this most crucial issue and to Salim, who adds aesthetic to this endeavour to draw attention towards child rights.”
Veena Bakshi  -  “The saddest sight is that of a violated child. Children being easy targets are the first to suffer when it comes to the wrath of an adult primarily out of ego. Then it doesn’t matter if it is a war situation or a drought. Neglect is the next most heinous crime against children. The mute cry of a violated child is one of the saddest sounds on earth. We as responsible adults and filmmakers must work together to bring back the sounds of laughter to the lips of children. Let the kids be kids. There is nothing that lights up brighter than a child’s smile. Let us light up the world with more smiles.”
Displaying Shrishti Arya, Shaheen Bhatt, Soni Razdan Bhatt, Salim Asgarally, Gajra Kotary, Aroona Bhat, Veena Bakshi 2.jpg
Salim Asgarally - Salim Asgarally who trained extensively at the Fashion Institute of Design and Merchandising and the University of California in Los Angeles, is one among India’s first formally trained fashion designers. His creations can be found on the racks of chic fashion houses like OGAAN Mumbai and New Delhi, ZOYA and FUEL in Mumbai, Pune and Ahmedabad, IRIS and SADE in Pune, FFOLIO Bangalore, and SAUCE Dubai, besides his own studio in Mumbai.
Tha Salim Asgarally label has three design ranges- Couture, Pret-a-Porter and Home Accessories.
Apart from his Annual Showing in Mumbai, Salim Asgarally has created special lines for fashion events by prestigious brands, dressed celebrities from the film and television world, created costumes for eminent filmmakers like Kalpana Lajmi and Pooja Bhatt, conducted lectures, workshops and seminars, judged high profile fashion events and mentored students of design.
Smile Foundation - Smile foundation is a national level development organization reaching out to more than 2,00,000 underprivileged children and youth directly. About 160 welfare projects are operational across 25 states of India, covering subjects like education, healthcare, livelihood, women empowerment and advocacy.
ACEE – The Third Eye - is empowering the creative leadership of the media and entertainment industries of India with accurate information on key health, legal, gender and social issues through expert advice, tracking change and measuring impact of content across all media platforms.

शनिवार, 19 अप्रैल 2014

SONY MUSIC ENTERTAINMENT ANNOUNCES AN EXCLUSIVE WORLD WIDE DIGITAL DEAL WITH ZEE MUSIC COMPANY

                            ~Strategic alliance to maximize Sony Music’s digital market share~
                                  ~ Sony Music doubles its Bollywood releases for 2014-15~
Global music giant, Sony Music Entertainment India and Zee Music Company today announced a strategic world-wide digital deal where in Sony Music will manage all digital assets for Zee Music’s upcoming Bollywood releases. The tie up further extends to exploring Publishing for Zee Music’s assets for the rest of the world through Sony/ATV. Apart from the Zee Music releases, Sony Music will also be working on also other tent pole films with leading production houses including Vishesh Films, Dharma Production and Fox Star Studios. This deal will cumulatively grow Sony Music’s digital market share by 15%.
Zee Entertainment Enterprises Limited had recently announced its foray into the music label space with its venture, ‘Zee Music Company’ and acquired the music rights of over 20 major motion pictures. With this announcement Sony Music will have access to all of Zee Music’s releases including Holiday, Bang Bang, Bombay Velvet, Humshakal, Hawa Hawaii to name few.
Commenting on the same, Sanujeet Bhujabal, Marketing Director Sony Music India said, “In the past we have worked with leading content creators like YRF and Disney.  This strategic association will provide a global foot print to all the prestigious releases. This is a huge opportunity and together we believe we will be able to provide the best of music entertainment to fans.”
Further adding on Anurag Bedi , Head Zee Music Company said, "We've had a great relationship with Sony Music in the past, and are excited to have them as the digital partner for some of our forthcoming films. Partnering with Sony Music will be mutually beneficial as we have a robust slate for this year which includes about 20-25 films, all of which are produced by leading production houses." 
The soundtrack of Holiday featuring Akshay Kumar and Sonakshi Sinha will see Pritam collaborate for the first time with A. R. Murugadoss ad the songs are already creating ripples! Humshakals with  Saif Ali Khan, Ram Kapoor and Riteish Deshmukh who will be seen in a triple role Sajid Khan promises to be a laugh riot with some crazy music by the effervescent Himesh Reshammiya. While Bang Bang the action thriller film directed by Siddharth Raj Anand and featuring nations heartthrob Hritik Roshan and Katrina Kaif will have music by the magical duo Vishal –Shekhar. The much talked about Bombay Velvet feature Ranbir Kapoor and Anushka Sharma in lead roles while Karan Johar  plays the primary antagonist features Music director Amit Trivedi who began working on the soundtrack after the release of Dev D and adds that the music of the film reflects the age of 1960s Jazz era of Bollywood. The lyrics are being written by Amitabh Bhattacharya.

शुक्रवार, 18 अप्रैल 2014

The Honorable President of India watches Amitabh Bachchan's Bhoothnath Returns at Rashtrapati Bhavan

  Displaying Director Nitesh Tiwari, Amitabh Bachchan, Shri Pranab Mukherjee, Bhushan Kumar, Renu Chopra, Parth Bhalerao.jpgDisplaying Mr Bachchan, Shri Pranab Mukherjee, Bhushan Kumar, Parth Bhalerao and Renu Chopra on stage.jpg
The President of India Shri Pranab Mukherjee watched T-Series and BR Films Bhoothnath Returns at a special screening at Rashtrapati Bhavan, Delhi yesterday.
The President of India Shri Pranab Mukherjee generously took out time out from his busy schedule for the special screening and also offered words of encouragement for the entire cast and crew, felicitating them post the screening.
Present at the special screening were the team of Bhoothnath Returns, megastar Amitabh Bachchan child actor Parth Bhalerao, Director Nitesh Tiwari, Producer Bhushan Kumar (T-Series), Producer Renu Chopra, Abhay Chopra, Kapil Chopra (BR Studios) , Ajay Kapoor (T series)and Vinod Bhanushali (Tseries).
The popularly and critically acclaimed film which released on 11th April is having a phenomenal run at the box office and also had a success bash recently to commemorate it's superb opening.
Produced by T-Series and BR Films Bhoothnath Returns is an entertaining tale of good against evil, weak against powerful, past against future directed by Nitesh Tiwari and it sees the return of Big B aka Bhoothnath who with the powerfully talented child actor Parth aka Akhrot strive to see a change in the country!

KableOne & Saga Studios Present Lakadbaggey

After much anticipation, Lakadbaggey — a KableOne Original in association with Saga Studios — has finally premiered, and it’s already creati...