Pictures from the Hong Kong Premiere of Transformers 4

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Parle Products launches new TVC campaign for Parle Marie directed by Imtiaz Ali

Parle Products, India’s largest biscuit, confectionery and snacks manufacturer has launched an Ad campaign for Parle Marie. Titled ‘Apna Circle’, the campaign consists of TV commercials that have been directed by Indian Film Director Imtiaz Ali. The campaign captures the essence of spending time with a close knit circle of friends.

Set in various situations, the TVCs revolve around the brand idea - ‘Baatcheet bakbak aur Parle Marie’. The TVCs highlight the meeting of friends and conversations that follow; be it the camaraderie amongst youngsters while discussing love interests, gossip sessions about husbands and mothers-in-law. All this while munching on a pack of Parle Marie, a conversation companion.

Mr. Pravin Kulkarnii, General Manager – Marketing, Parle Products said, “Chit-chatting with friends is an integral part of Indian culture. The East zone is a very big market for Parle Marie and the films have been influenced by the Bengali concept - ‘Adda’. Everyone can relate to this concept of circles because all of us belong to one circle or another, be it college buddies, friends at the Gym or those we meet at Clubs. Through ‘slice of life’ situations, Parle Marie aims to connect with these special circles.”

Director of the TVCs Imtiaz Ali said, “I seem to have known & have been consuming Parle Marie forever.  The four TVCs are simple and straightforward. We have kept the films simple and realistic but at the same time there is brightness in them, not only in the look but also in behavior. All the scripts had a spark and were interesting. The biggest point, I think, is the atmosphere we have created through all TVCs – circles of different age groups; each circle sits with chai & having Parle Marie while chatting & laughing and is the perky part of every day. Personally, my circle is the school circle which is the Jamshedpur circle. Then the other one is the college circle, having moved from city to city I have many circles.”

Mr. Mayank Shah, Group Product Manager, Parle Products said, “The campaign captures regular casual situations perfectly. Moments that are spent with a close group of friends should always be fun and relaxed and our aim was to associate Parle Marie with comfort, amusement and a part of every friend circle.”             

The campaign has a total of four TVCs that have been conceptualized by Everest Brand Solutions. The ads are currently on – air.         

About Parle Products: Parle Products has been India’s largest manufacturer of biscuits and confectionery for over 80 years. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception. Many of the Parle products – biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company.

TVC Credits

Client: Parle Products

Client : Pravin Kulkarnii, Mayank Shah and Shruthi Sudevan

Creative Agency: Everest Brand Solutions

Creative Team: Rahul Jauhari (National Creative Director), Pramod Sharma (Executive Creative Director)

Account Management: Umesh Barve, Jay Thaker

Film Director: Imtiaz Ali

Production House: Magik Lantern Film

Karisma Kapoor inaugurates Glamour Jewelry Exhibition and shares her fondness and taste in jewelry spearheaded by Bulbeer Gandhi of ABEC

 

Royal Rendezvous with Gems & Jewellery at Glamour South Mumbai 2014 ABEC Ltd. exhibited   their High-End Jewellery Exhibition, Glamour South 2014 spread over 3 days from 20 th to 22 nd June at the Palladium Hotel, Lower Parel spearheaded by Bulbeer Gandhi.

Glamour South Mumbai showcased spectacular & state of art jewellery designs by some of Mumbai’s celebrated jewellers Dhanraj Jewellers, A S Motiwala, Shobha Shringar Jewellers, Manubhai Jewellers & many more. The Glamorous 3 day jewellery extravaganza is at the sprawling Palladium Hotel,   from the 20 th of June to 22 nd of June with an amazing blend of delicate, bold & soft with resplendent designs that sway every woman into the beautiful creations. 

 

Gracing the event the very ravishing Karisma Kapoor inaugurated the jewelry exhibition. Following the Indian rituals the inauguration was followed by lighting the lamp, the diva as she is Karisma gave her time and paid a visit to each and every store appreciating and trying various pieces of the exquisite jewelry.

Bewitching the attendees with her beauty Karisma Kapoor Strutted in Indian attire, as she says “I have always been very fond of jewelry and visiting such exhibition and seeing these beautiful pieces of jewelers is always a treat to my eyes. Seeing these lovely pieces of jewelry makes me want to shop. I will surely pick few of them.” She further adds “I totally appreciate Bulbeer’s initiative and look forward to many more such exhibitions”.

 

Bulbeer Gandhi of ABEC Ltd. extended the invitation to the Royal Rendezvous with Gems & Jewellery Mentions “Karisma’s likability towards jewelry: her fondness personified is the perfect face to inaugurate Glamour Jewelry Exhibition. Choose your favorite picks from a wide range of branded jewellery, precious gems & stones”.

 

ABEC Ltd. has reached a level where it has been providing its clients with access to global distribution networks through well-organized and widely-marketed events banking on strong

Relationships with key industry players, government bodies and trade associations.--

Monsoon Tips from Designer Amy Billimoria: Come the rains and it is very important to follow special care instructions for all heavy ensembles in your wardrobe.v Never leave the outfits in plastic bags, whether new or if dry leaned as they will leave damp water marks on the fabrics which will be impossible to remove. v Always open saris especially ones with Zari and embroidery as it's important to allow the fabrics to breathe in order to avoid the peculiar damp smell which is very common this season. v Also after opening it is important to cover the outfits in sheer mulmul fabric or old cotton dupattas. This will ensure that the embroidery is not damaged and will increase the life of the garment. v Never put items like clove or other articles to reduce the damp odour in clothes as they will only leave stains and yellow brown spots on the fabrics and will be hard to remove. v Tie Dye saris, shaded fabrics or dark shades that run color should be kept in single covers away from other outfits as they may stain easily. v And lastly if any damage caused due to weather conditions don't discard the beautiful embroideries as transferring these could renew the ensembles and help save fashion waste.

v  Never leave the outfits in plastic bags, whether new or if dry leaned as they will leave damp water marks on the fabrics which will be impossible to remove.
v  Always open saris especially ones with Zari and embroidery as it's important to allow the fabrics to breathe in order to avoid the peculiar damp smell which is very common this season.
v  Also after opening it is important to cover the outfits in sheer mulmul fabric or old cotton dupattas. This will ensure that the embroidery is not damaged and will increase the life of the garment.
v  Never put items like clove or other articles to reduce the damp odour in clothes as they will only leave stains and yellow brown spots on the fabrics and will be hard to remove.
v  Tie Dye saris, shaded fabrics or dark shades that run color should be kept in single covers away from other outfits as they may stain easily.
v  And lastly if any damage caused due to weather conditions don't discard the beautiful embroideries as transferring these could renew the ensembles and help save fashion waste.