'The Fault In Our Stars' lead pair attribute critical acclaim to their off-screen chemistry!!!

The most talked about book of the year, ‘The Fault In Our Stars’ will see its much acclaimed movie adaptation release on 4^th July across theatres in India. Backed by tremendous critical and commercial acclaim from overseas, the lead pair of Shailene Woodley and Ansel Elgort’s amazing onscreen chemistry is the highlight of the movie!

Actor Ansel Elgort, said that he formed a strong bond with Shailene Woodley during the shooting for their sic-fi film “Divergent” where they played siblings.  

According to the actor it was their off-screen chemistry which helped them during the filming of “The Fault in Our Stars” where they play Gus (Elgort) and Hazel (Woodley), two cancer-stricken teens who fall in love.

“The Gus and Hazel relationship, it’s so important that it’s authentic and real,” Elgort says. “They do feel like they’re real friends and they do feel like they have that chemistry,” he said.

“If in real life those two people don’t have any connection and it’s just two actors going through the motions, it would be very boring,” he continued. They even developed inside jokes that they had “in their eyes,” when on the set of “The Fault in Our Stars.”

“When we did this movie, we were already very close friends,” he said.

Catch the most talked about movie of the year The Fault In Our Stars on 4^th July!!

MSM Motion Pictures announces their next venture ‘PIKU'

~ Starring Amitabh Bachchan, Deepika Padukone and Irfan Khan. Directed by Shoojit Sircar ~

MSM Motion Pictures in association with Saraswati Entertainment Creations Limited (SECL) and Shoojit Sircar & Ronnie Lahiri’s Rising Sun Films today announced their next feature film ‘Piku’. In the lead roles, ‘Piku’ will star the legendary Amitabh Bachchan along with the stunning Deepika Padukone and versatile Irfan Khan. The first schedule of Piku will go on the floors in August 2014. The film is slated to release on April 30^th, 2015.

 Talking about the film Ms. Sneha Rajani Dy. President and Head, MSM Motion Pictures states, "We at MSM Motion Pictures are endeavoring to create content that engages, evokes & entertains.’Piku' gives us just that opportunity to co-create engaging and high quality content which we believe will entertain our audience the world over. Working with Mr. Amitabh Bachchan yet again in my new role is an absolute honour. As for Shoojit, I have been an admirer of his work since Yahaan and I am really looking forward to working with him and the delightful ensemble cast which includes the very talented Deepika, Irfan and many others. We are very excited to team up with Saraswati Entertainment Creations Ltd and Rising Sun Films for Piku.”

Says Director Shoojit Sircar “The charisma of Mr. Bachchan, seamless acting of Deepika with the versatile flair of Irfan Khan and the evergreen Moushami Chaterjee will make Piku an experience for me. I am looking forward to this fantastic opportunity of working together with such gifted talent from the industry. We are very happy to partner with MSM Motion Pictures and Saraswati Entertainment Creations Ltd. to bring this wonderful film to the audience, early next year.” 

PIKU IS SCHEDULED TO RELEASE ON APRIL 30^th 2015.

Pictures from the Hong Kong Premiere of Transformers 4

Jhalak tonight

Parle Products launches new TVC campaign for Parle Marie directed by Imtiaz Ali

Parle Products, India’s largest biscuit, confectionery and snacks manufacturer has launched an Ad campaign for Parle Marie. Titled ‘Apna Circle’, the campaign consists of TV commercials that have been directed by Indian Film Director Imtiaz Ali. The campaign captures the essence of spending time with a close knit circle of friends.

Set in various situations, the TVCs revolve around the brand idea - ‘Baatcheet bakbak aur Parle Marie’. The TVCs highlight the meeting of friends and conversations that follow; be it the camaraderie amongst youngsters while discussing love interests, gossip sessions about husbands and mothers-in-law. All this while munching on a pack of Parle Marie, a conversation companion.

Mr. Pravin Kulkarnii, General Manager – Marketing, Parle Products said, “Chit-chatting with friends is an integral part of Indian culture. The East zone is a very big market for Parle Marie and the films have been influenced by the Bengali concept - ‘Adda’. Everyone can relate to this concept of circles because all of us belong to one circle or another, be it college buddies, friends at the Gym or those we meet at Clubs. Through ‘slice of life’ situations, Parle Marie aims to connect with these special circles.”

Director of the TVCs Imtiaz Ali said, “I seem to have known & have been consuming Parle Marie forever.  The four TVCs are simple and straightforward. We have kept the films simple and realistic but at the same time there is brightness in them, not only in the look but also in behavior. All the scripts had a spark and were interesting. The biggest point, I think, is the atmosphere we have created through all TVCs – circles of different age groups; each circle sits with chai & having Parle Marie while chatting & laughing and is the perky part of every day. Personally, my circle is the school circle which is the Jamshedpur circle. Then the other one is the college circle, having moved from city to city I have many circles.”

Mr. Mayank Shah, Group Product Manager, Parle Products said, “The campaign captures regular casual situations perfectly. Moments that are spent with a close group of friends should always be fun and relaxed and our aim was to associate Parle Marie with comfort, amusement and a part of every friend circle.”             

The campaign has a total of four TVCs that have been conceptualized by Everest Brand Solutions. The ads are currently on – air.         

About Parle Products: Parle Products has been India’s largest manufacturer of biscuits and confectionery for over 80 years. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception. Many of the Parle products – biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company.

TVC Credits

Client: Parle Products

Client : Pravin Kulkarnii, Mayank Shah and Shruthi Sudevan

Creative Agency: Everest Brand Solutions

Creative Team: Rahul Jauhari (National Creative Director), Pramod Sharma (Executive Creative Director)

Account Management: Umesh Barve, Jay Thaker

Film Director: Imtiaz Ali

Production House: Magik Lantern Film