STAR MOVIES TO FLAG OFF A HUNT FOR INDIA’S FAST 6 – A ONE OF ITS KIND, MEGA PROMOTIONAL CAMPAIGN FOR the Fast & Furious 6 TELEVISION PREMIERE! The 6th installment of the Fast & Furious franchise to see a double premiere ON 20th of July, 2014 at 1pm and 9pm only on Star Movies

Pulling out all stops, Star Movies has put together a high voltage action packed promotional campaign for the television premiere of ‘FAST & FURIOUS 6’, the blockbuster hit from one of cinema’s cult action franchises which will see a double premiere on Sunday, 20^th July, 2014 at 1pm and 9pm. 

The channel has chalked out creative and unique consumer engagements as a part of the premiere’s publicity plan which is  inclusive of a once-in-a-lifetime chance for every fast car enthusiast to come one step closer to their speed dream!

As a part of their marketing campaign,  the channel will hunt for India’s Fast 6, wherein six of the biggest fans of the movie franchise, will be presented with an exclusive opportunity to experience an electrifying ride Fast and Furious style. Winners will be gratified with a ride in the ultimate super sports car SLS-AMG on India's only Formula 1 track - the Buddh international Circuit. To be a part of India’s Fast 6 team and live the action, all adrenaline junkies and speed enthusiasts will need to participate in an interactive contest on the www.Indiasfast6.com.  Fast and Furious enthusiasts will be able to sign in using their Facebook/Twitter accounts in order to complete a series of interesting tasks ultimately leading to the last and final task, which they will have to tackle while the movie airs.

Additionally, the channel will engage audiences with specially designed promotion on Twitter, wherein participants stand a chance to win limited edition Fast & Furious collectibles every day. Using the hashtag #FastBid, they can bid for exclusive merchandise including special make sports car pen-drives among other memorabilia.

Shifting gears from 1 to 6 as the countdown to the premiere, the channel is airing the previous 5 installments of Fast and Furious every Sunday,  with the first installment that aired on 15^th June building towards the sixth movie. This movie festival allows fans to revisit their favorite action franchise featuring some of the world’s fastest cars and death-defying stunts ever captured on screen. 

Commenting on the premiere, Mr. Kevin Vaz, General Manager – English Cluster, Star India said, “We are pleased to premiere Fast & Furious 6, the most exciting and thrilling movie from the franchise. To present the movie with a befitting premiere, we have designed an innovative marketing campaign complete with a high octane dose of action to enhance viewer engagement and excite our audience”.

Fasten your seat belts as STAR MOVIES takes you through a high speed showdown to the Fast & Furious 6 premiere on 20^th July,1pm and 9pm only on Star Movies.

Hindi Film Industry Delegation meets Mumbai Police Commissioner Rakesh Maria, comes back happy and hopeful

A filmindustry delegation consisting of  T.P.Agarwal – President of IMPPA, Vikas Mohan- Senior Vice President of IFTPC,  Ashoke Pandit- President IFTDA,  Ramesh Taurani and Naresh Mahnot- Film Producers  and Jamnadas Majitha- Television Producer. Me with Mumbai police commissioner Rakesh Maria.

The issues that were discussed were serious ones concerning the producers. The first was how In the recent times a dangerous phenomenon has developed amongst the film unions of political parties where they barge inside a film/television set and disrupt the shoot on various pretexts and threatening the unit of dire consequences if their demands are not addressed to immediately.

Mr. Rakesh Maria assured that such kind of unruly behavior will not be tolerated and strict action shall be taken against the erring parties. He  instructed his officers to write letters to all the police stations in the city; initiating action against anyone perpetrating unlawful activities on film sets.

The second issue was that of a very common occurrence where  junior police officers and traffic cops visit sets on the pretext of extorting money from film units.

Mr. Maria  instructed that all police stations should be informed to start a single window procedure for the permission of film/television without any delay. Strict action shall be taken against the corrupt erring officers who visit the sets on the excuse of extorting money. The erring officer can be suspended too; if found guilty.

“Mr Maria took some immediate steps and it was heartening for us producers,” explained Ashoke Pandit. “We went to him with hope and are very glad our problems were listened to and steps taken immediately. Hats off to Rakesh Maria.”

Going with the flow

Amitabh Bachchan and Anurag Kashyap have a newly acquired passion. If you’re guessing the World Cup Football or some new movie, then you are wrong. What has intrigued the shehanshah of Bollywood is an iPad game. In the upcoming finite series of Sony TV’s Yudh, Mr. Bachchan’s character Yudhisthir Sikarwar requires to have an iPad to add to the corporate image. AB always borrowed Anurag’s iPad for the scene. But as the scene was being explained, all that got discussed was the dot connecting game called ‘Flow’. So if any one wonders what the serious expression on Mr. Bachchan’s face is while he is on his iPad during the series, well he is playing the ‘Flow’ game. So much so that Anurag had got the entire crew addicted to the game. This resulted in charging the iPad from time to time, as members from each and every department played on the iPad in between shots.

Now that’s a game that has got everyone ‘Flow’ing with it!

Dawn Of The Planet Of The Apes Gets Strong Early Buzz thanks to thumbs up from Variety, Hollywood Reporter and more!

“Dawn of the Planet of the Apes,” which opens July 11 in India in English, Hindi, Tamil and Telugu, is a 3-D filmmaking feat and is poised to surpass all benchmarks of motion capture technology seen till date.

The 3D sequel starring Oscar nominee Gary Oldman, king of motion capture Andy Serkis, Keri Russel, Jason Calrke and more has notched up strong positive reviews from experts in Hollywood already!!

Some of the latest reviews

http://variety.com/2014/film/reviews/film-review-dawn-of-the-planet-of-the-apes-1201252833/

http://www.hollywoodreporter.com/movie/dawn-planet-apes/review/715555

EFF CRAIG, SIXTY SECOND PREVIEW

**** Four Stars (out of four)

"The rise of Andy Serkis is complete with his virtuoso performance capture work in Dawn of the Planet of the Apes."  

"With astonishing effects and a powerful story, the phenomenal thriller delivers a fierce and exhilarating second chapter in the saga. And the Oscar academy might need to begin honoring the year's best digital performance, as Serkis and the wizards at Weta reach new emotional depths for a computer animated character."

"Dawn of the Planet of the Apes delivers rip-roaring entertainment as it traces Caesar's continued growth into the world's hairiest freedom fighter.

"Summer's most ferocious thriller, with ground-pounding action, astounding effects and a jolting screenplay that packs an emotional punch, "Dawn of the Planet of the Apes" is an absolute knockout." 

James Oster/Joblo

"Dawn is an epic and emotional tale! An astonishing spectacle with and equally impressive human drama."

Silas Lesnick / COMINGSOON.NET

"DAWN OF THE PLANET OF THE APES is a true cinematic masterpiece disguised as a summer blockbuster. I could not be more impressed."
"Spectacle and storytelling haven't come together this impressively since the first MATRIX."
"Matt Reeves marries the clever social commentary of the original PLANET OF THE APES with the visual flair of CHILDREN OF MEN."
"Powerfully told, DAWN packs a serious punch."
"It's not just great entertainment. It's an important and, hopefully, epochal."
"The summer's best blockbuster."

Scott Mantz, Access Hollywood 

"Remarkable!  Magnificent!  A landmark cinematic achievement!"
"A superior sequel!  Tops its groundbreaking predecessor in every way!"
"Brilliantly-directed, poetically-written, superbly-acted!"
"A spectacular epic!  Worthy of Oscar nominations across the board, including Best Picture!"
"Packs a powerful emotional punch!"
"One of the year's very best movies!"

"A powerful, intense and exciting summer blockbuster, and the special effects have once again been taken to another incredible level."

Pete Hammond / MOVIELINE

"Amazing!"
"The most entertaining, exciting, provocative and powerful of all the 'Apes' films."
"Truly extraordinary."
"The best of all this summer's blockbusters.You will be blown away."
"Andy Serkis deserves an Oscar."

David Blaustein / ABC NEWS RADIO

"A remarkable achievement."  

Mike Scott / NOLA.com and The Times-Picayune 

"A worthy successor. Fans of RISE OF THE PLANET OF THE APES won't be disappointed."

Joe Neumaier / NEW YORK DAILY NEWS

"FIVE STARS"

"Hail Caesar, and the awe-inspiring 'Dawn of the Planet of the Apes'! An epic filled with excitement, intelligence and a towering performance by Andy Serkis. A blockbuster that deserves to conquer!"

"Just when it seemed like American blockbusters would never evolve, in rides the extraordinary 'Dawn of the Planet of the Apes.' Through a combination of mind-blowing thrills and intelligent drama, this epic fable of violence and peace, humanity and brutality, reimagines one of modern cinema's great myths and boldly launches it forward. An awe-inspiring achievement!"

"Consider the gauntlet officially thrown down: Andy Serkis deserves an Oscar nomination for the terrific 'Dawn of the Planet of the Apes.' As Caesar, what Serkis achieves in subtlety, depth and, yes, humanity is nothing short of spectacular!"

Fueled by vindictive desperation and the inevitability of all-out primate war, fans are eagerly waiting to see one of the most anticipated & action packed blockbusters of this year. 

2011’s smash hit Rise of the Planet of the Apes, sparked the mega successful reboot of the popular Apes series and the groundbreaking visual effects along with the majestic performance of Andy Serkis saw the film grossing nearly $500 million and receiving tremendous critical and audience acclaim!! It was the first live-action motion picture to star and be told from the point of view of a sentient animal -- a character with human qualities and with whom moviegoers experienced a real emotional bond. 

 “Dawn of the Planet of the Apes,” is a 3-D filmmaking accomplishment and uses the same groundbreaking technology as Fox’s Avatar. A technical crew of hundreds at Weta Digital studios in New Zealand labored for a year to composite some 1,200 special effects shots just of the apes, far more digitized animals than in the first movie. Director Matt Reeves, adds a final note, “My hope is that audiences – even knowing about the visual effects – will say, ‘Wait a minute.  There weren’t real live apes in the movie at all?’

Dawn of the Planet of the Apes releases on 11^th July, in 3D in English, Hindi, Tamil and Telugu!

Spykar’s announces its End of Season Sale

Spruce up the monsoon wardrobe with the trendiest clothes at incredible prices! 

Brace the Monsoons with trendy fashionwear at incredible prices with exhilarating offers at the Spykar End of Season Sale.

Back to college style statement or just refreshing your wardrobe, Up the fashion meter with an elaborate assortment of merchandise from jeans to t-shirts and accessories, for that perfect monsoon look.

Increase your cool quotient with “Up to 50% off*” on all merchandise. Go on a shopping spree and bring on the monsoons with a refreshed wardrobe. Spykar, End of Season Sale starts July 3, 2014 onwards.

Hurry! Rush to the store for more exciting offers. Sale last till stock ends! 

About Spykar

Spykar, established in 1992, is India’s leading innovative and trendy fashion brand with a vast repertoire of fashion apparels. Spykar is committed to being the first choice casual wear brand of the youth. The brand does not have a fixed defined premise or follow trends but has always been relevant to the u:th and the ever changing market dynamics. The brand will continue to maintain the premium positioning and make it one of the most inspirational, trendy and obviously the most sought after brand.

SPYKAR products are available at over 1000 MBOs across the country, apart from the large format stores like Shopper's Stop, Globus, Lifestyle, Pantaloons, Pyramids, etc. and at the Exclusive Spykar Jeans outlet at Ahmedabad, Ghaziabad, Hyderabad, Indore, Kolkata, Lucknow, Mumbai, Nasik, New Delhi and Pune.