Maharashtra Tourism
Development Corporation, commonly abbreviated as MTDC, is a body of the
Government of Maharashtra responsible for development of tourism in the Indian
state of Maharashtra. It has been established under the Companies Act, 1956,
(fully owned by Govt. of Maharashtra) for systematic development of tourism on
commercial lines.
Since Inception it’s been involved in the development and
maintenance of the various tourist locations of Maharashtra. MTDC owns and
maintains resorts at all key tourist centres and having more resorts is on the
plan.
Singham Returns is an upcoming Indian action film directed
by Rohit Shetty and produced by Reliance Entertainment. Co-produced by Rohit Shetty & Ajay Devgan Films. The
sequel to the 2011 film Singham, actor Ajay Devgan reprises his role from the
previous film, as well as co-producing the project, while Kareena Kapoor Khan
plays the female lead. The trailer released on 11th July and film is scheduled
for release on 15 August 2014
MTDC goes that
extra mile to promote the state as an attractive tourist destination. MTDC
marketing team always been known for doing things in a different way and what
it would have been the better option to alliance with SINGHAM RETURNS, where in
Ajay Devgan plays the role of IG Mumbai appealing tourist to visit Maharashtra.
A co-branded TV campaign on-air currently
across the various channels, blends the MTDC & film seamlessly in a
creative that links Ajay Devgan’s character & his persona as giving
security to the state by the brave cops in the state. MTDC have tied in with SINGHAM
Returns for this co-promotion for this brave officer in the movie. It makes
a very natural and smooth association.
Quotes from Key Peoples on the
association
Dr.
Jagdish Patil MD MTDC says: “Maharashtra
has a myriad of options for all kind of tourists irrespective of age, religion,
taste and hobby. Maharashtra has a rich heritage of history with India's
maximum number of forts and some them being sea-forts, art and craft of Ajanta
and Ellora caves, glamour of Mumbai, wildlife and tiger sanctuaries of
Vidarbha, 720km coastline, best of adventure tourism destinations and
facilities from sky diving to scuba diving etc. We are looking at aggressive
marketing plans through various media in the coming days and media of film and
entertainment will also gain a lot of prominence in our marketing mix. Singham
Returns is first-of-its-kind and we are sure that it would turn out to be a
strategic move for MTDC”
Rohit Shetty
Director of Singham Returns says : :I love Maharashtra, especially
mahableshwar in the rains.t’s an honour to
associate with a government organization MTDC, who works for the cause of
promotion of tourism in our state.
Sameer Chopra Head
Marketing Reliance says :- “The association with MTDC is a seamless fit for
Singham Returns, a movie that is not only set against the backdrop of
Maharashtra but its lead character, Bajirao Singham also embodies the famous
maratha gallantry and spirit!!!! Maharashtra has a variety of scenic landscapes
and my all time favourite holiday destination within the state is malshej”
Vinay Punjabi MD Blue
Bang Media & Entertainment Pvt Ltd. The agency behind the alliance Says: ““The
Main objective of MTDC was to address safety and security in Maharashtra
from a tourist destination . By associating with Singham retuns it establishes
the core value of SAFETY in Maharashtra . Its great win win platform for both
the parties”