Bringing in the best of youth entertainment, Channel V
announced the launch ‘GUMRAH - END OF INNOCENCE’ SEASON 4 with a panel
discussion held on 26th August at Novotel, Juhu. Starting 31st
August at 1pm, the one-hour show will showcase 13 episodes one every Sunday.
In sync with
the show’s theme, a panel discussion was held, throwing light on the Juvenile
Justice Act Bill and the pressing and delicate issue of juvenile crimes.
Featuring as panellists are prominent names including Bollywood actor Kabir
Bedi, renowned author and yoga instructor, Ira Trivedi, Nishit Kumar- Head
Communications and Strategic Initiatives at CHILDLINE India Foundation and
shows host, Abhay Deol. The panellists from various different walks of life
came together and gave their insightful opinions on the current scenario of
adolescent criminal behaviour and the recent juvenile justice act bill. Interesting notes were exchanged and debated upon by
the panellists at the press conference with an aim to help understand the
concern of juvenile delinquency.
In its fourth
season, ‘GUMRAH - END OF INNOCENCE’ continues to endeavor to comprehend the
psyche of teenagers and understand the stress and pressures of modern life on
them. Each episode tells of a shocking tale of heinous crimes committed across
the country by the innocent driven to a moment of insanity.
Season four will
be hosted by the young and dynamic Abhay Deol, who in turn will be accompanied
by a celebrity in each episode. With a huge fan-following, the young actor has
been in a number of roles that often have young people associate with, making
him an apt choice for Gumrah. Every hour-long episode in the new season will
shine the spotlight on a celebrity who will take of a teen crime story that
they have experienced or witnessed in the course of their lives.
First launched in
March of 2012, the show has emerged as a one of kind crime series on prime time
television, as it is a first ever attempt at showcasing crime committed by the
most unassuming section of society - TEENS. Telling the story behind the
unprecedented rise in juvenile delinquency, the television show uncovers the
plight of innocent young adults who turn criminals due to circumstances.
Though television
serials showcasing prevalent evils in society are not uncommon,
Gumrah through
its multiple seasons has always given a new outlook to how crime is perceived
by viewers.
Commenting on the
new season of the show, Ajit Thakur - EVP and Business Head for Channel V
said, "The show is about the youth, their tryst with crime and the circumstances
which led to the incident, rather than sensationalizing the crime or the
criminal himself. Over the years, the show has gained popularity with its
exceptional content and execution and we are upping the ante this time around,
hoping to really get the message across.”
Abhay Deol, Host -
Gumrah Season 4 said
“I’ve been a huge fan of the show and am excited to be a part of the greater
message. Gumrah focuses on the thought that nobody is born a criminal but
instead circumstances and certain unforeseen incidents take you down a bad
path. The idea is to not only educate parents, families but also the youth.”
“I really admire
Channel V’s highly influential social and behavioural messaging through their
award winning youth show “Gumrah”. It's a real creative achievement to convey
social messages while being highly entertaining.” said Kabir Bedi.
Gumrah S4 is
produced by Balaji Telefilms. Tune in to watch as the mystery unravels: Gumrah
– End of Innocence, starting 31st August, every Sunday at 1pm only on Channel
V.
About Channel V
Reaching out to almost 50 million viewers every week
in India, Channel V is the ultimate destination for entertainment in the
country. Channel V has pioneered unique youth engagement initiatives since its
inception. From the launch of the first reality show on TV – V Pop Stars, the
soaring success of close to a decade for V Get Gorgeous, the launch of India’s
first youth fiction, V Roomies and having 4 daily youth fictions to the hosting
of India’s Biggest College Festival, V Indiafest ’10 and execution of it’s
subsequent annual installments, Channel V is today known for creating
innovative, award winning and cutting edge content and interactions that
reflect youth passions. Continuing the legacy of being the market leader in its
genre, the shows that are aired on the channel get themselves recognized by
winning respected industry awards. Two of Channel V's flagship shows Gumrah and
The Buddy Project triumphed at the prestigious Indian Telly Awards, 2013 by
winning the Best Non-fiction and the Best Fiction show respectively, thus
confirming the channel's status as the numero uno youth GEC. Channel V has also
taken entertainment off-air in the form of IndiaFest – the biggest youth
festival in the country touching and influencing 2 million lives every year.
This news ventures are on the back of a deep understanding of youth behaviour
through periodic bodies of research. On 25thNovember, 2014 Channel V
went through a brand refresh launching 4 new shows across 4 genres and has
grown by a 42%.
On July 1 2012, Channel V discontinued music
programming altogether, marking a paradigm shift in the genre. Pursuing the
endeavor of producing content that will build a loyal viewership, Channel V is
aggressively pursuing content across various genres through fiction dailies and
hard hitting studio formats that address crucial and undermined youth issues.
V strongly believes that mobile and digital is the
next big thing and therefore as a brand it heavily invests in these platforms.
With over 3.5 million unduplicated active users on Facebook, Channelvindia
continues to gather more audience to engage with our online content. Innovation
has been in the DNA of the brand and hence this year Channel V launched VithU –
A mobile app for safety. The app has 1.2mn approx
downloads on iOS and counting…
About STAR India:
STAR India has defined India's broadcast media for the
last two decades and is today India’s largest media and entertainment
Company. The STAR India network comprises of more than forty channels in
seven languages received by over 600 million viewers every week across India
and 100 other countries. The network’s channel portfolio includes Channel [V],
Life OK, Movies OK, Star Gold, Star World, Star Movies, Star Movies Action,
Star World Premiere HD, FX, FOX Crime, Star Utsav and Star Plus, India's No. 1
General Entertainment Channel.
It has a leading presence in regional
broadcasting as well, through a bouquet of affiliate channels which includes
Star Jalsha, Star Pravah, Asianet, Asianet Plus, Suvarna and Vijay. Star India
is a wholly owned subsidiary of 21st Century Fox. For more information please
log into www.startv.com
