FT. THE
DYNAMIC DUO SALIM-SULAIMAN
THE VIDEO
FEATURES SALIM-SULAIMAN AS WELL AS STUNNING ACTRESS ELLI AVRAM IN A NEVER
BEFORE SEEN AVATAR!
LEAD VIDEO
“ZAROORI THA” NOW OVER 15 MILLION VIEWS ON YOU TUBE!
`BACK 2
LOVE’- THE MAESTRO’S LATEST ALBUM IS NOW THE HIGEST SELLING
`NON-FILM’ ALBUM IN 2014
The
maestro RahatFateh Ali Khan has surpassed expectations with his latest
album `Back 2 Love’, which has now emerged as the highest selling
`non-film’ music album this year in India! Propelled by the
immensely romantic lead single “ZarooriTha” –
the video of which featured real-life couple Kushal Tandon and Gauhar
Khan– the album has once again proved that great music, creatively
marketed, will find its place in a Bollywood dominated environment! With
an astonishing 15 million+ cumulative YouTube views, “ZarooriTha”
has outperformed numerous Bollywood song videos this year. Besides, the album `Back
2 Love’ has till date been streamed over 3 million times and
counting…across popular local streaming portals!
And before the
momentum for “ZarooriTha” dies down, Rahat unleashes
the highly infectious and up-tempo “Habibi”today –the
follow-up single/video from `Back 2 Love’. This time, the popular
duo Salim- Sulaiman has joined hands with the maestro, not only
producing the song but also featuring in the music videoshot in the
sizzling locales of Dubai along with the ultra-sexy Elli Avram.
“Habibi”- an Arabic themed
passionate dance number refreshingly takes off with the singer’s
trademark soulful style. FeaturingElli Avram as the
‘beloved’, the music video sees the actress show off some hot and
sensual dance moves that will make you watch the video on `repeat’!
Speaking on his
new single, RahatFateh Ali Khan said, "HabibiHabibi .... It is
going to be all about Habibi from here on out. I am super excited about this
track as it features Salim Bhai and Sulaiman Bhai along with Elli Avram. This
song will be a revelation across the world and I will be seen as I’ve
never been seen before. It took my producer, Salman Ahmed some doing to
convince me as it’s different from how I am seen usually. Video director
Rahul Sud has done a good job and shooting in the scorching heat of Dubai was
fun. Elli adds flames to this song with her moves and on the whole it is a
fabulous track. I hope & pray that everyone loves it.”
Commenting on the
release of the track, Devraj Sanyal, Universal Music / EMI Music, South Asia,
said, “At the outset, RahatFateh Ali Khan’s `Back 2 Love’
is a run-away success! Moreover, it’s even more satisfying to see a
`non-film’ album perform this well, if not better, than most Bollywood
music albums released this year! Our creative marketing efforts have
obviously paid off as we now prepare the launch of the follow-up single / video
“Habibi” – which is in contrast to what
“ZarooriTha” was. This is a totally different RahatFateh Ali
Khan…and with the likes of my friends Salim-Sulaiman – the
producers of the track - as well as the beautiful Elli Avram featuring in the
stunning video – we are eagerly looking forward to
presenting this this single and video to Rahat’s fans around the world
and take `Back 2 Love’ to the next level”.
Watch the Official
“Habibi” video here: