Our Chance to be One: India’s events, film and music industry come together with ZEE TV for the cause
Amitabh Bachchan, Aamir Khan, Gulzar, Ranbir Kapoor, Farhan Akhtar, Sonakshi Sinha….lead the initiative
The entertainment industry led by the Event and Entertainment Management Association (EEMA), the Film and Television Producers Guild and the global media conglomerate Zee Entertainment Enterprises Ltd.(ZEE) has initiated a fund-raiser campaign, "HUM HAIN… Umeed-e-Kashmir"
to raise funds and awareness for flood-stricken Kashmir. The recent
floods in Kashmir have devastated and unhinged the lives of many leaving
many casualties and loss of homes, property and livelihoods in its
wake.
Acknowledging our chance to be one, the relief campaign kicked off on Gandhi Jayanti and ZEE’s 22nd
Anniversary - 2nd October, with a message from youth icon Ranbir
Kapoor calling on the nation to join hands and raise hope for the people
of Jammu and Kashmir. The message was released along with a thematic
music piece composed by Gulzar & Vishal Bharadwaj and sung by
Sukhwinder Singh.
HUM
HAIN: Umeed-e-Kashmir will strive to work alongside several NGOs,
Government bodies, celebrities and civilians to give the cause a unified
voice. The concert will include a list of celebrity performers will
appeal and urge viewers to donate to key NGOs and specified Disaster
Relief Funds in support of the Kashmir relief project. Many other stars and performers will be shortly announced.
On 18th October, HUM HAIN…Ummeed e Kashmir is being hosted at the Indira Gandhi Indoor stadium in Delhi and features a veritable who’s who: Aamir
Khan, Vishal Bhardwaj, Farhan Akhtar, Ranbir Kapoor, Sharmila Tagore,
Gulzar, Ayushman Khurrana, Daler Mehndi, Sonu Nigam, Shaan, Sukhwinder
Singh, Rekha Bhardwaj, Pritam, Shantanu Moitra, Kavita Krishnamurthy and
Dr L Subramanium, Anupam Kher, Imtiaz Ali, Vidhu Vinod Chopra, Mukesh
Bhatt, Swanand Kirkire, Zaheer Khan, Boney and Sridevi Kapoor and
multiple celebrities. More celebrities will continue to join as
performers, as the build-up to the event begins. Tickets for the event
and all proceeds, which will completely go to the charity United Way
will soon be available on Bookmyshow.com and other outlets across the
Delhi NCR region.
The
campaign’s highpoint is the creation of simultaneous live events on
ground across 7 cities on 18th October with the main event at the Indira
Gandhi Stadium in New Delhi and simultaneous events being held in
Mumbai, Chennai, Bangalore, Hyderabad, Kolkatta and Jaipur. The spread
of events across the country will help demonstrate that India cares.
Zee TV’s 10 News channels
will come together to connect the multiple events being held
simultaneously across the country. India will be one as the event
management industry in Delhi, Mumbai, Hyderabad, Bangalore, Chennai,
Jaipur, and Kolkata will feature their respective film and entertainment
industries. Zee’s anchors and network will connect the cities and
performers live from 3 pm onwards on 18th October.
A total of 38 Zee channels will SIMULCAST this initiative on Sunday 26th October including
Zee TV, Zee Cinema, & Pictures, Zee Classic, Zee Action, Zee
Premiere, Zee Café, Zee Studio, ETC, Zing, Zindagi, Zee Tamil, Zee
Talkies, Zee Bangla, Zee Bangla Cinema, Zee Anmol, Zee Smile, Zee
Salaam, Zee Jagran, ZQ, Khana Khazana, Zee TV HD, Zee Cinema HD, &
Pictures HD and Zee Studio HD, Zee Kannada, Zee Telugu, Zee Marathi Zee
News, Zee Business, Zee 24 Taas, Zee 24 Ghanta, Zee MP CG, Zee Punjab,
Zee Sangam, Zee Marudhara, Zee Kalina and Zee Purvaiya.
Studios
will also be set up in both New Delhi and Mumbai where celebrities will
also send across poignant messages, performances and showcase footage
films that bring alive the devastation and relief work undertaken in an
effort to strengthen the appeal. Concert tickets for the same will be
sold, with all proceeds going to charity. A collection of celebrity
memorabilia will also go on auction. ALL money generated through the
fund-raiser through sale of tickets, donations, sponsorships, commercial
time, auctions, etc. will be given to charities in Jammu & Kashmir
and the most-recently hit Assam that the organisers will painstakingly
select.
Amitabh Bachchan speaking about the initiative said, “As
human beings and as Indians we need to do all that we can to help our
countrymen in need. The plight of the people of Jammu & Kashmir has
always been a matter of concern and the floods have only made it worse.
All that we do simply won’t be enough to meet the various challenges
facing the people; but every drop counts. Hence we call on everyone in
our country and from the world community to come forward and provide
their support.”
Punit Goenka, MD & CEO, ZEE said “As
a nation, we have always treasured Kashmir the most, our precious crown
that it has always been. In such a calamity, it is nothing less than a
moral responsibility of every citizen and corporate in India to step
forward and extend the best possible support towards the relief. As a
global media company, with a wide bouquet of multiple channels across
the nation, and a strong connect with over 730 million viewers, ZEE aims
at offering a dual support to this initiative. Firstly, through the
advertisement revenues generated from the broadcast, which would be
entirely donated to the relief work, and secondly by offering a
nationwide reach to the event. Committed to ‘Vasudhaiva Kutumbakam’,
which we espouse as our brand positioning, it is ZEE’s responsibility to
step forward and work for its Family, of which the people of Kashmir
are an integral part.”
Ranbir Kapoor speaking about the initiative said, “Kashmir
has always been an intrinsic part of our film industry. The happiness
and joy that the Kashmiri people brought me and my Rockstar crew was
incredible. The people are peace-loving and love all of us from the
entertainment industry. I am grateful to the EEMA and the Film
Producers Guild for initiating this project with Zee TV. It’s important
that the country comes together to demonstrate our solidarity with them
at this time"
Sabbas Joseph, President of Event and Entertainment Management Association said today, “As
we continue to plan the relief campaign, there is an optimistic energy
building that we will be able to help rebuild Kashmir with a sense of
solidarity that is representative by every film, music and sports icon
coming together. The idea of creating multiple simultaneous live events
showcases the strength, diversity and unity of our country; it also
demonstrates the growing strength of the live and event management
industry across the country. Bringing the country together, is at the
core of the initiative that we are building.”
Mukesh Bhatt, President of the Film & TV Producers Guild, said, “The
land of ethereal beauty & purity is in tatters, devastated by
nature’s fury. Kashmir, the embodiment of Indian culture &
tradition, is crying for help from millions of fellow Indians. The
Indian entertainment industry has shared a wonderful symbiotic
relationship with the land of Kashmir over the years & the time has
come to repay the generosity & hospitality of Kashmiris in their
time of strife. The industry has forever pioneered charitable causes
whenever India has been ravaged by tragedies & this time too, we
would like to support our Kashmiri brethren & contribute in our own
humble way to this gargantuan task of relief & rehabilitation.”Hum
Hain ….. Umeed-e-Kashmir” will not only assemble industry forces on a
common platform of compassion & nobility but more significantly
appeal to the consciousness of the vast multitude of Indians to
generously donate funds in our endeavour to provide some succour to the
survivors in Kashmir."
This
October, the Event and Entertainment Management Association, along with
Zee Entertainment Enterprises Ltd. and the Film and Television
Producers Guild of India have come together in solidarity with the
people of Kashmir and India, at large and is sending out a
call-to-action.