Temperatures in Mumbai soared higher as
supermodel,
ace marathoner and Face of Old Spice in India, Milind Soman, waged a
mettlesome duel with Bollywood’s multi-faceted actor, award winning
swimmer and equestrian, Randeep Hooda, at the Old
Spice event held in Mumbai today. The masculine duo inspired Indian men
to explore their manly side with the mantastic range of Old Spice
deodorants –
Sport, Magnate, Fresh, Original, Whitewater, Musk and Fresh Lime.
Old
Spice Mantastic men, Milind Soman and Randeep Hooda, showcasing their
mantastic persona, created a huge wave of excitement when they appeared
on stage with their gleaming motorcycle cruisers. They proceeded
to enthrall the audience with their charismatic acts - fencing with a
sabre in one hand; they effortlessly lifted massive dumbbells in the
other, flamboyantly flaunting their steely skills of manliness.
Sabre in hand, the multi-faceted Bollywood manly man,
Randeep Hooda, said “My first memories of Old Spice were of
watching my father putting it on after a shave and smell super good. I
would walk in after him and put it on myself. Every time I opened the
bottle, I felt a wave of freshness hit me like the
surfing commercial and the music. Ah! The music floated in my ears as
the fragrance in my nostrils. I felt all grown up, manly and
commanding.”
“After many years, indulging in so many impossible-to-fit-in-a-lifetime
endeavours, I came across the Old Spice deodorants. There
is now a range of seven mantastic fragrances for different moods and
atmospheres. Smells can guide your moods, so I cannot be the same man
who's on the set meticulously fretting over my lines, as the sweating
sportsman training his horses. A lounge and a polo
field don't require the same skill set and surely not the same smells.
To top it all, I can still hear the music!” added Randeep.
A visibly elated Milind Soman
added, “I am extremely pleased to continue my association with the
manliest brand in the world. I’m delighted to be a part of the launch of
three new Old Spice deodorants
- Sport, Magnate and Fresh - which are the epitome of manliness! As an
Old Spice Mantastic man, I want to reach out to all Indian men, to
encourage them to strive fearlessly to discover their true manly refined
self. It is about taking risks, thinking outside
the box and being confident. Being mantastic is to be sophisticated and
chivalrous, just like the smell of a man.”
Old
Spice launches three new variants - Sport, Magnate and Fresh - which
heightens the awesomeness factor of the existing range comprising of
Whitewater, Musk, Original and Fresh Lime. From this wide variety
of scents offered by Old Spice, each deodorant doubles the masculine
quotient inspiring notes of self-confidence; helps a man take charge of
the world and accentuates his desirability factor. The Old Spice
deodorants are available in leading retail outlets
across India and are priced at Rs. 180/- for 150ml.
To get Old Spice Mantastic Updates and Posts, log on to the Old Spice FB page -
About Procter & Gamble
P&G
serves nearly five billion people around the world with its brands. The
Company has one of the strongest portfolios of trusted, quality,
leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®,
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About Old Spice
Procter
& Gamble’s Old Spice is the quintessential men’s grooming brand.
Old Spice’s distinct mansmell has swiftly proceeded to achieve world
domination instantly setting itself apart as the scent for men with
fine taste in shoes, telescopes and boats whether in Hong Kong or Hawaii
or India.
For more information:
http://oldspiceindia.com/en-IN/home-page.aspx
