~The
show airs at 11:00 am on Sundays, starting on November 30th~
The Tara Sharma Show is a platform to freely discuss topical
parenting issues with people from different walks of life. In this
multiplatform show, Tara plays the role of a non-patronizing moderator as she
and her guests share experiences, discuss, debate, perhaps laugh and learn as
they grow together as parents on the incredible journey of bringing up kids.
The show is rooted in her
blog diary as a mum where she refers to personal anecdotes and stories relevant
to the particular theme being discussed, always reiterating that she is no
expert but just a regular mum who is always learning, hence being relatable and
credible to the audience. Some of the topics addressed in the show are: The
eternal debate of working mums, stay-home mums, mompreneurs and work-from-home
mums, education, technology and kids, the role of dads, etc. The show also
raises awareness for various causes.
There are celebrity and
non-celebrity guests on the show as well as tips from professionals – child psychologists,
educationists, pediatricians etc, inspirational stories and personal anecdotes.
Celebrity guests who will
feature on the ‘Tara’s Tete-a-tete with’ segment of the show
include Kajol, Shilpa Shetty, Mary Kom, Juhi Chawla, Vivek and Priyanka Oberoi,
Konkona Sen Sharma and Tisca Chopra, among others. ‘Tara’s Parenting
Pow-wows’segment features non-celebrity parents who are somehow
connected to the theme of that particular episode.
The first episode will see
superstar actress and mother of two- Kajol, on the hot seat, as she opens up on
the experience of becoming a mother, playing a parent to two young kids and
balancing her home and work life. The episode will also have an animated
discussion on stay-home mums, mompreneurs and work-from-home mums, by a group
of articulate mums with differing views on the subject.
Tara Sharma Saluja, Creator,
host & co-producer ofThe Tara Sharma Show, said, ‘Our show has been a
great way for me to be with our kids and continue to work as being the creator,
co-producer and host of the show a lot of my work happens from home and as it
is centered on topics relevant to children, I can draw from real life
experiences and research too. I am a big believer in each to their own,, one
should never judge another parent as each one’s situation is different, yet we
can share and perhaps learn from each other. I co-produce the show with my
husband’s company, The 120 Media Collective and as I often joke, Roopak, my
husband is the co-producer of our kids and the show!’’
Commenting on the show, Kevin
Vaz, General Manager- Star India- English Cluster, said, “Creating
relevant content, which caters to the needs of an upwardly mobile Indian target
audience has been our foremost objective while selecting content for Star World.
With its unique proposition and format, The Tara Sharma Show is a step towards
this direction. It is a novel take on the entire concept of parenting,
presenting new families a perspective as they grapple with everyday issues”
Ganesh Bangalore, Marketing
Director at J&J,said,
"Johnson’s® Baby has been witness to the strong bond between mother and
baby and has a heritage of over 125 years. This has been achieved, largely by
identifying and meeting the needs of babies and the needs of mothers for their
babies. This approach has helped us stay modern and contemporary,
connected with the new generation mom. Tara Sharma Saluja through her show
focuses on the ever evolving loving bond between the mother and her baby, by
providing a platform to freely discuss topical parenting issues with people
from different walks of life. We at Johnson's® Baby are very excited to further
strengthen this bond, as the presenting sponsors of the show."
"As the show evolves in
its third season to focus more on inspirational parents and parenthood, we're
delighted to partner again with Johnson's Baby, who really understand in the
most progressive manner, the value of content and creative integrity.
With Star World as our broadcast partner and an extensive digital presence including
exclusive yearlong content on a premium YouTube partner channel, our objective
of creating a truly multi-platform property has been achieved with content
quality and audience engagement that we're truly proud of”, said, the
co-producer of the show, Roopak Saluja, Founder & Chief Executive
Officer, The 120 Media Collective.
The
show has a very active twitter, blog, youtube and facebook following.
Links
to the platforms
Twitter:
@TaraSharmaSaluj & @TheTeamTSS
Catch Johnson’s
® baby PresentsThe Tara Sharma Show starting 30th
November every Sunday at 11 am on Star World SD and HD, with a repeat the
following Saturday at 11:00 am.
