Children can now express through Music at KidZania Mumbai with Furtados

~Music School role-play experience for kids~

  Furtados launched their music training school activity for kids today at KidZania Mumbai the global indoor theme park. The launch of the Furtados School of Music (FSM)activity was done by Gino Banks a versatile musician who has work at both local and international level. 

At the FSM activity children will learn the nuances of music like rhythm, melody and tempo.Through this activity kids willget together to form their own bands, experience playing various musical instruments like keyboards, drums and guitars and give a public performance. This activity aims at helping children to understand their interest in music and teach them importance of team work and co-ordination while honing their creativity. 

Speaking on the occasion, Viraj Jit Singh – Chief Marketing Officer, KidZania India, said “KidZania believes that creative expression is an important part for the overall development of kids. We are very happy to welcomeFurtados School of Music asour marketing partner to offer kids a fun filled experience of learning to play various musical instruments and build their confidence through their performance as a band. It was our pleasure to have the activity inaugurated by a most versatile player Gino Banks whose love for music started at a very young age. ” 

Tanuja Gomes, Co CEO, Furtados School of Music, said “The vision of FSM is to offer quality music education in an interactive and fun filled manner. We are excited to partner with KidZania and offer our band sampler programme. Music is such an integral part of a child's development and has virtually no barriers of accessibility. We are sure this will make our programme among the favourites at KidZania. Our greatest rewards will be seeing proud and over joyed parents and friends watching their children perform live on stage.

 

We are delighted and thankful to Gino Banks, our Drums Mentor at FSM and renowned musician, for making himself available and agreeing to inaugurate our offering at KidZania.” 

KidZania Mumbai - Company Fact Sheet

KidZania Mumbai

KidZania is built like a city across 75,000 sq. ft. where children can independently explore and choose to role-play from 90 exciting careers like pilot, surgeon, RJ, chef, fire-fighter and much more. KidZania emulates the workings of a city and with a functioning economy and its own currency. Each experience is designed to empower kids, giving them the confidence to be their best selves, and inspiration to be great global citizens.

 

KidZania Mumbai has been honoured with various awards like

·         Best Destination for Kids by 4^th World Children Expo

·         The Best New Concept by Kids by 4^th World Children Expo

·         The Most Admired Retail Concept Launch of the Year by India Retail Forum 2014

·         Emerging Brand Award by Global Marketing Excellence 2014

·         Rotary Club of Mumbai Green City Appreciation Award 2014

·         Indian Development Foundation CSR Award for year 2013-14 

In its 15 months of operations KidZania Mumbai has attracted more than 500,000 visitors. As it is a concept that drives fun through learning, over 150 schools have sent 125,000 kids to KidZania through their school excursion program. It is also becoming a popular place to host birthday parties. 

KidZania Global Overview

Opened:  1999

Headquarters:  Mexico City, Mexico

Founder: Xavier Lopez Ancona

Visitors:  More than 35 million global visitors since opening in 1999

Global Footprint:  There are currently 18 KidZania facilities located in 15 global markets with additional 9 facilities under development.

Open Facilities:    Mexico City - Santa Fe, Mexico (1999), Monterrey, Mexico (2006), Tokyo, Japan (2006), Jakarta, Indonesia (2007), Osaka, Japan (2009), Lisbon, Portugal (2009), Dubai, United Emirates (2010), Seoul, South Korea (2010), Kuala Lumpur, Malaysia (2012), Mexico City - Cuicuilco, Mexico (2012), Santiago, Chile (2012) Bangkok, Thailand (2013), Kuwait City, Kuwait (2013), Mumbai, India (2013) and Cairo, Egypt (2013), Istanbul, Turkey (2014), Jeddah, Saudi Arabia (2015) and Sao Paulo, Brazil (2015).

In Development: Delhi NCR-India, London-England, Moscow-Russia, Manila-Philippines, Singapore-Singapore, Doha-Qatar, Busan-South Korea, and the United States. 

For more information about KidZania:Join us on the web: www.kidzania.com;www.kidzania.in

You Tube:www.youtube.com/KidZaniaIndiaFacebook: www.facebook.com/KidZaniaMumbai

Twitter:www.twitter.com/KidZaniaMumbaiInstagram: www.instagram.com/KidZaniaMumbai

15 Cities, Grossing Over 1 Million Touch Points ~ Viacom18 Motion Pictures Launches Massive Teaser Campaign for Gabbar is Back ~

In a first-of-its-kind teaser initiative in the Indian film industry, Viacom18 Motion Pictures launched a massive campaign for its upcoming action thriller ‘Gabbar is Back’. The initiative makes a daring new announcement - Bad is the New Good.Touching a phenomenal 1 Million touch points across 15 cities pan India, this 360 degree promotional drive was targeted at a grass root level in an attempt to effectively reach out to the aam junta.

Viacom18 Motion Pictures and Sanjay Leela Bhansali reunite for this multi-starrer film with action maestro─Akshay Kumar in the lead. Fighting for a cause, Gabbar– an aamaadmi himself – believes in standing up for what is right and is seen battling various grass root level corruption in his unique albeit brutal manner. With larger than life action sequences and a gripping storyline, the film will witness Akshay Kumar in a never seen before avatar.

Talking about this mammoth activation, Rudrarup Datta – VP, Marketing - Viacom18 Motion Pictures said, “The name Gabbar strikes the fear of the original Gabbar Singh and with this campaign, we have created witty hoardings, motion posters and other branding elements that warns one against corruption. The objective was to engage with the real junta at the grassroot level.As the film is an entertainer with a message, our campaign reflects the same.”

Driving synergies with the film, the marketing teaser campaign for Gabbar is Back revolves around the aamaadmiand his uncommon problems with rampant corruption all around. Each branding element was customised for this campaign integrated with the original Gabbar Singh dialogues. For example, on a chai cup or poster – the messaging reads as – Chai Piyo, Chai PaaniNahi or on a poster in a pan stall, the copy reads – RishwatKaChunaKhaaya, AB GoliKha.

On-ground:The Gabbar poster was inserted in 50,000 Dabbas with about 3500Dabbawalas sporting the Gabbar pneumonic T shirts. 10,000 Rickshaws across 21 cities, 370 buses covering Maharashtra, 15 Hoardings across the Delhi metro line, 10 Hoardings across the Mumbai Metro, 150 Platform Hoardings across Mumbai railway stations, 2 Local Trains with branding one on the Western Line and One on the Central, 35 Hoardings on petrol Pumps across Mumbai and Ahmedabad and 4500Meru Cabs across 4 Cities were branded with witty Gabbarcreatives that warned all against corruption. Moreover, 8Lakh Branded Gabbar teacups were distributed with 14000 Danglers and 7000 Posters across 3000 TeaStalls and 4000 pan Stalls across 13 Cities.  Furthermore, GABBAR branded tags were inserted on LPG cylinders going to 1,00,000 households in Mumbai and anti-piracy posters were installed in 2000 entertainment retail stores across 3 cities.

Print:Innovation ads in leading publications

Radio:A Strategic tie up wherein the teaser posters were distributed at chai stalls and pan tapris at 5oo outlets across 17 cities where their channel plays.

Digital:Reaching out to a vast fan base, the campaign has already garnered 6790 Facebook likes, 1611 Twitter followers, and 10574 Instagram followers in a matter of just a few days. Four different motion teaser videos were launched on four leading film trade portals with exclusive tie-ups for each of the videos. The first teaser alone garnered over 5 lakh views on day 1.

The hashtag #GabbarTeaser trended on Twitter India for five hours, reaching 7.5 Mn+ users. The hashtag #GabbarIsBack reached out to 9.3 Mn+ users even before the launch of official properties. Memes that were both witty and topical were created and floated across social media and Whatsapp.

Gabbar is Back promises heavy substance with heavy entertainment. Shruti Hassan, Sunil Grover and Suman Talwaressay pivotal roles in this movie along with a special guest appearance by Kareena Kapoor Khan.Gabbar is Back releases on May 1, 2o15.

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@Viacom18Movies Viacom18MotionPictures       Youtube/Viacom18Movies

About Viacom18 Motion Pictures

 Viacom18 Motion Pictures is India's finest fully integrated motion pictures studio that has emerged as a force to reckon with by delivering a stream of critically and commercially successful films. Offering differentiated and meaningful cinema, some of its iconic releases have been Queen (2014), BhaagMilkhaBhaag (2013), Madras Café (2013), Special 26 (2013) and Kahaani (2012) to name a few. Viacom18 Motion Pictures is also one of the few studios to have successfully ventured into regional films across languages like Bengali, Marathi, Punjabi and from the South. The Studio has also backed path-breaking and much-appreciated creative work in the form of hits like Bombay Talkies, Gangs of Wasseypur I and II, OMG - Oh My God!, Manjunath, Shaitan, That Girl in Yellow Boots, PyaarkaPunchnama, Inkaar, Saheb, BiwiAur Gangster Returns and  Boss amongst others.

EKTA KAPOOR LAUNCHES HER FASHION Label 'EK'

 Balaji headhoncho, Ekta Kapoor, who pioneered the way for female producers in the country and continues to remain the Czarina of Indian Television, now ventures into the fashion segment with her signature label "EK" The power player made a formal announcement today at a press conference in Mumbai, launching the label that features women's clothes and accessories, with lead actors from her top shows, namely 'Sakshi Tanwar, Anita Hanandani, Divyanka Tripathi, Paridhi Sharma, Sriti Jha & Karan Patel. Ekta Kapoor's signature line will be available on Best Deal TV, India’s first celebrity-driven 24/7 Home Shopping Channel, that will be aired nationwide from March 18 onwards.
Says Ekta Kapoor, "I've always looked to venture into new territories and with my label I hope to reach out to women across the country. 'EK' is an endeavor to make fashion accessible and affordable".
Says Raj Kundra, CEO, Best Deal TV, " Ekta Kapoor has been a pioneer not just in television and films but also in fashion trends that have shot to fame with her successful television shows over the decade. The EK Label is exclusive, aspirational and affordable and we are happy to introduce her label on Best Deal TV".

Now feel the spook four times a week with Aahat!

The popular horror show Aahat on Sony Entertainment Television has definitely hit the right spots with the viewers as the makers and the channel have taken a decision to air the show four times a week. Tagged as one of the scariest shows on Indian television, this season of Aahat has sleek storylines with scary twists. Each of their episodes have also featured popular faces from the industry. Aahat this season has highlighted stories which have left a lasting impression on the audience creating the right stickiness of the show while induction newer viewers into the horror genre.

 Previously, airing on Wednesday and Thursday, this horror how will now air from Monday –Thursday from March 23^rd, 2015. A source from the production house informs us saying, “Aahat is the right mix of intrigue and spookiness without being gory which is why the audience is appreciating the show so much and they keep coming back for more. With the show airing four times a week, we will have more scope to develop some really scary stories while entertaining the viewers.” 

Tune into Sony Entertainment Television Monday to Thursday at 11:00pm for your daily dose of horror!

DJ Shilpi Sharma receives an award at Young Women achievers awards

A woman is the full circle, within her is the power to create, nurture and transform. She has the spark in her to fight with all the odds what life throws at her. In many of such strong womans there is also our very own DJ Shilpi Sharma. A girl hailing from a small town, fighting with the extremes of depressions in her life, Shilpi has come out as a phoenix from the ashes.  Recognizing and motivating her fighting spirit she was recently awarded for Young Women achievers award. On eve of Women's Day, Young Environmentalists Trust Woman Achiever’s award, felicitated all the powerful strong women from different fields who have been a motivation to many.  It honored women from all over the world to share their stories for which they have worked by the sweat of their brow, and challenged to arise out of the dust of the earth to emerge as achievers.

Recalling about this very special moment, Shilpi Sharma says “It felt really good that someone has recognized your hard work. It was a proud moment to achieve this award. Every woman out there who was nominated had a story to inspire and it feels great they choose me as one of it. It was really wonderful that my most important woman in my life, my mother was also been called up on stage. It feels very privileged and I will forever cherish this moment.”

Adding to her many other artist and celebrities who were also awarded at this occasion were actress  Raveen Tandon, singer Shibani Kashyap, artist Rouble Nagi,  Jessy Randhava, , veteran Educationist Maya Shahani, model Alesia Raut, celebrity chef Amrita Raichand, Eco adventure presenter Kamal Sidhu.