Money Doesn’t Come Before Commitments!

Ek baar joh Isha ne commitment kardi, toh kardi! She is not someone who turns away from her commitments no matter what. Recently the gorgeous actress was offered a very lucrative offer which would have tempted anyone but given the actress had commitments down south….

Isha was recently offered an extremely tempting offer by a Marathi Television channel wherein the gorgeous mulgi was supposed to be judging a dance show, but given Isha is already neck deep in work with her commitments down south there was no way that she could have considered the offer, even if the offer was a whooping Rs. 80lacs!!!

“There is only this much that one can do, Isha has two films down south and she is one of the most committed actors ever, she refused to even consider the offer that was made, because her film commitments would not have allowed her to give the kind of hours that the reality show would need, so she promptly excused herself,” quipped our source. 

Arijit Singh to perform LIVE ​at Central Park, Kharghar

Musical fans will enjoy an evening of history in the making - with the coming together of the

​s​ymphony o​rchestra and singing sensation, Arijit Singh for the first time in LIVE concert, hosted by Red Letters Inc.

 Navi-Mumbai, Maharashtra: An evening of scintillating aural experiences is on its way – for the likes of the​ s​ymphony ​o​rchestra in association with the dulcet tones of musical genius, Arijit Singh are set to perform in a LIVE concert on April 5, 2015 at Central Park, Kharghar, Navi-Mumbai, 05:00 P.M. onwards .

 The grand event is being organised by Red Letters Inc. can surely find no better stage than the Central Park at the heart of the modern and palpitating Navi-Mumbai. The 26-year old singer alone, deems no further introduction – with his haunting melodies raging in the hearts of the nation – the concert is guaranteed to propel his fandom even further. 

With numerous live performances in his kitty, Arijit Singh still mentions feeling an odd mix of excitement and nervousness. He says “I am excited to be performing on stage with so many talented musicians. It will be a thrilling experience.” With the great response to his previous concerts, hopes are soaring ever-so high for the much anticipated Navi-Mumbai revival. Nehal Thakkar, Founder, Red Letters Inc. emphasize, “We are glad to be organizing such a prestigious event in Navi Mumbai! There’s a lot of hard work involved in making this event a success. With the talents of Arijit Singh and the Symphony troupe, we hope to create a magical evening for all.” 

With soulful hits such as “Muskurane Ki Wajah Tum Ho” from Citylights (2014), “Laal Ishq”, “Chahoon Main Ya Na” and “Tum Hi Ho”, among many others, Arijit Singh has carved a well-deserved place in the heart of Bollywood. With his humble beginnings at Fame Gurukul (2005) the artist has truly evolved into a multifaceted voice – a force to be reckoned with in terms of talent. His massive fan-following is proof that the aural genius of the humble boy from Murshidabad is here for the long-haul. 

His upcoming​ concert  in Navi Mumbai is already creating ripples in the grapevine. Tickets for the much-coveted event are selling off like hot cakes, with over 2500 already booked. The online booking for tickets has commenced from March 5, 2015. Tickets are available atwww.redletters.co.in, between the range of INR 700 – 3000 INR. All the information pertaining to seating arrangement and ground layouts are neatly elucidated on the website. Fans and music lovers are urged to purchase tickets before they get sold out. As for the LIVE concert, be sure to mark your calendars for April 5, 2015 – the musical extravaganza is bound to be a life-altering experience!

About Red Letter Inc. –Red Letters is Navi Mumbai's premier concerts organising conglomerate with extensive experience in organising LIVE concerts and events. Red Letters Inc. offers a host of services including Musical LIVE Concerts, Fashion Shows, Road shows and Entertainment Events, among numerous others.

Goldie Behl to collaborate with Bhushan Kumar!

Producer Goldie Behl joins hands with T-Series to co-produce a family drama to be helmed by filmmaker Mohit Suri.

Known to back strong content , producer Goldie Behl is all set to start work on his next, a family drama. Goldie, under the Rose Movies banner will co-produce the film along with T-Series.

The untitled project will be directed by Mohit Suri and will be based on a relationship between a father and son. The project which is still in a preliminary stage will feature a stellar cast,however, the makers remain tight-lipped about details at this stage.

Children can now express through Music at KidZania Mumbai with Furtados

~Music School role-play experience for kids~

  Furtados launched their music training school activity for kids today at KidZania Mumbai the global indoor theme park. The launch of the Furtados School of Music (FSM)activity was done by Gino Banks a versatile musician who has work at both local and international level. 

At the FSM activity children will learn the nuances of music like rhythm, melody and tempo.Through this activity kids willget together to form their own bands, experience playing various musical instruments like keyboards, drums and guitars and give a public performance. This activity aims at helping children to understand their interest in music and teach them importance of team work and co-ordination while honing their creativity. 

Speaking on the occasion, Viraj Jit Singh – Chief Marketing Officer, KidZania India, said “KidZania believes that creative expression is an important part for the overall development of kids. We are very happy to welcomeFurtados School of Music asour marketing partner to offer kids a fun filled experience of learning to play various musical instruments and build their confidence through their performance as a band. It was our pleasure to have the activity inaugurated by a most versatile player Gino Banks whose love for music started at a very young age. ” 

Tanuja Gomes, Co CEO, Furtados School of Music, said “The vision of FSM is to offer quality music education in an interactive and fun filled manner. We are excited to partner with KidZania and offer our band sampler programme. Music is such an integral part of a child's development and has virtually no barriers of accessibility. We are sure this will make our programme among the favourites at KidZania. Our greatest rewards will be seeing proud and over joyed parents and friends watching their children perform live on stage.

 

We are delighted and thankful to Gino Banks, our Drums Mentor at FSM and renowned musician, for making himself available and agreeing to inaugurate our offering at KidZania.” 

KidZania Mumbai - Company Fact Sheet

KidZania Mumbai

KidZania is built like a city across 75,000 sq. ft. where children can independently explore and choose to role-play from 90 exciting careers like pilot, surgeon, RJ, chef, fire-fighter and much more. KidZania emulates the workings of a city and with a functioning economy and its own currency. Each experience is designed to empower kids, giving them the confidence to be their best selves, and inspiration to be great global citizens.

 

KidZania Mumbai has been honoured with various awards like

·         Best Destination for Kids by 4^th World Children Expo

·         The Best New Concept by Kids by 4^th World Children Expo

·         The Most Admired Retail Concept Launch of the Year by India Retail Forum 2014

·         Emerging Brand Award by Global Marketing Excellence 2014

·         Rotary Club of Mumbai Green City Appreciation Award 2014

·         Indian Development Foundation CSR Award for year 2013-14 

In its 15 months of operations KidZania Mumbai has attracted more than 500,000 visitors. As it is a concept that drives fun through learning, over 150 schools have sent 125,000 kids to KidZania through their school excursion program. It is also becoming a popular place to host birthday parties. 

KidZania Global Overview

Opened:  1999

Headquarters:  Mexico City, Mexico

Founder: Xavier Lopez Ancona

Visitors:  More than 35 million global visitors since opening in 1999

Global Footprint:  There are currently 18 KidZania facilities located in 15 global markets with additional 9 facilities under development.

Open Facilities:    Mexico City - Santa Fe, Mexico (1999), Monterrey, Mexico (2006), Tokyo, Japan (2006), Jakarta, Indonesia (2007), Osaka, Japan (2009), Lisbon, Portugal (2009), Dubai, United Emirates (2010), Seoul, South Korea (2010), Kuala Lumpur, Malaysia (2012), Mexico City - Cuicuilco, Mexico (2012), Santiago, Chile (2012) Bangkok, Thailand (2013), Kuwait City, Kuwait (2013), Mumbai, India (2013) and Cairo, Egypt (2013), Istanbul, Turkey (2014), Jeddah, Saudi Arabia (2015) and Sao Paulo, Brazil (2015).

In Development: Delhi NCR-India, London-England, Moscow-Russia, Manila-Philippines, Singapore-Singapore, Doha-Qatar, Busan-South Korea, and the United States. 

For more information about KidZania:Join us on the web: www.kidzania.com;www.kidzania.in

You Tube:www.youtube.com/KidZaniaIndiaFacebook: www.facebook.com/KidZaniaMumbai

Twitter:www.twitter.com/KidZaniaMumbaiInstagram: www.instagram.com/KidZaniaMumbai

15 Cities, Grossing Over 1 Million Touch Points ~ Viacom18 Motion Pictures Launches Massive Teaser Campaign for Gabbar is Back ~

In a first-of-its-kind teaser initiative in the Indian film industry, Viacom18 Motion Pictures launched a massive campaign for its upcoming action thriller ‘Gabbar is Back’. The initiative makes a daring new announcement - Bad is the New Good.Touching a phenomenal 1 Million touch points across 15 cities pan India, this 360 degree promotional drive was targeted at a grass root level in an attempt to effectively reach out to the aam junta.

Viacom18 Motion Pictures and Sanjay Leela Bhansali reunite for this multi-starrer film with action maestro─Akshay Kumar in the lead. Fighting for a cause, Gabbar– an aamaadmi himself – believes in standing up for what is right and is seen battling various grass root level corruption in his unique albeit brutal manner. With larger than life action sequences and a gripping storyline, the film will witness Akshay Kumar in a never seen before avatar.

Talking about this mammoth activation, Rudrarup Datta – VP, Marketing - Viacom18 Motion Pictures said, “The name Gabbar strikes the fear of the original Gabbar Singh and with this campaign, we have created witty hoardings, motion posters and other branding elements that warns one against corruption. The objective was to engage with the real junta at the grassroot level.As the film is an entertainer with a message, our campaign reflects the same.”

Driving synergies with the film, the marketing teaser campaign for Gabbar is Back revolves around the aamaadmiand his uncommon problems with rampant corruption all around. Each branding element was customised for this campaign integrated with the original Gabbar Singh dialogues. For example, on a chai cup or poster – the messaging reads as – Chai Piyo, Chai PaaniNahi or on a poster in a pan stall, the copy reads – RishwatKaChunaKhaaya, AB GoliKha.

On-ground:The Gabbar poster was inserted in 50,000 Dabbas with about 3500Dabbawalas sporting the Gabbar pneumonic T shirts. 10,000 Rickshaws across 21 cities, 370 buses covering Maharashtra, 15 Hoardings across the Delhi metro line, 10 Hoardings across the Mumbai Metro, 150 Platform Hoardings across Mumbai railway stations, 2 Local Trains with branding one on the Western Line and One on the Central, 35 Hoardings on petrol Pumps across Mumbai and Ahmedabad and 4500Meru Cabs across 4 Cities were branded with witty Gabbarcreatives that warned all against corruption. Moreover, 8Lakh Branded Gabbar teacups were distributed with 14000 Danglers and 7000 Posters across 3000 TeaStalls and 4000 pan Stalls across 13 Cities.  Furthermore, GABBAR branded tags were inserted on LPG cylinders going to 1,00,000 households in Mumbai and anti-piracy posters were installed in 2000 entertainment retail stores across 3 cities.

Print:Innovation ads in leading publications

Radio:A Strategic tie up wherein the teaser posters were distributed at chai stalls and pan tapris at 5oo outlets across 17 cities where their channel plays.

Digital:Reaching out to a vast fan base, the campaign has already garnered 6790 Facebook likes, 1611 Twitter followers, and 10574 Instagram followers in a matter of just a few days. Four different motion teaser videos were launched on four leading film trade portals with exclusive tie-ups for each of the videos. The first teaser alone garnered over 5 lakh views on day 1.

The hashtag #GabbarTeaser trended on Twitter India for five hours, reaching 7.5 Mn+ users. The hashtag #GabbarIsBack reached out to 9.3 Mn+ users even before the launch of official properties. Memes that were both witty and topical were created and floated across social media and Whatsapp.

Gabbar is Back promises heavy substance with heavy entertainment. Shruti Hassan, Sunil Grover and Suman Talwaressay pivotal roles in this movie along with a special guest appearance by Kareena Kapoor Khan.Gabbar is Back releases on May 1, 2o15.

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About Viacom18 Motion Pictures

 Viacom18 Motion Pictures is India's finest fully integrated motion pictures studio that has emerged as a force to reckon with by delivering a stream of critically and commercially successful films. Offering differentiated and meaningful cinema, some of its iconic releases have been Queen (2014), BhaagMilkhaBhaag (2013), Madras Café (2013), Special 26 (2013) and Kahaani (2012) to name a few. Viacom18 Motion Pictures is also one of the few studios to have successfully ventured into regional films across languages like Bengali, Marathi, Punjabi and from the South. The Studio has also backed path-breaking and much-appreciated creative work in the form of hits like Bombay Talkies, Gangs of Wasseypur I and II, OMG - Oh My God!, Manjunath, Shaitan, That Girl in Yellow Boots, PyaarkaPunchnama, Inkaar, Saheb, BiwiAur Gangster Returns and  Boss amongst others.