The biggest celebration of South
Indian cinema, the Fortune Sunflower Oil IIFA UTSAVAM co-powered by GIONEE
smartphone and Renault- Passion for Life will witness the coming together of
the biggest superstars of the South Indian Film Industries on 24th and 25th of
January 2016. This premier edition of IIFA Utsavam promises to bring the best
of glitz and glamour to Hyderabad.
The film awards extravaganza was scheduled to take place
in December this year but was postponed due to the tragic calamity in Chennai
and the subsequent inability of the Tamil film fraternity to attend the awards.
IIFA Management took a decision along with the stakeholders to as a mark of
respect and solidarity to reschedule the celebrations as a fundraiser for those
affected by the Chennai floods. The IIFA management has launched the ‘Be One
For Chennai’ campaign, a campaign to garner support and funds wherein all
proceeds will also go toward relief and aid to those affected by the Chennai
Floods.
Donations can be made online
viawww.iifautsavam.com/be1forchennai from Jan 14 onwards.
Aiding those affected by the Chennai floods, 100% of the
donations collected will be given to charity.
South Indian cinema fans and enthusiasts from around the
world can expect to see their favorite film stars descend on Hyderabad during
the weekend for the magnificent extravaganza envisioned to honor and showcase
the best of South Indian cinema. A show
like never witnessed before in the region.
The Superstar lineup of performers at the premiere
edition of IIFA Utsavam includes Shivrajkumar, ChiranjeeviSarja, Jeeva,
Bharath, Arun Vijay, Devisree Prasad, Tamannah Bhatia, Shriya Saran,
TapseePannu, Prabhu Deva, Priyamani. Ram CharanTeja, Akhil Akkineni, Devisree
Prasad and Adah Sharma.
The list goes on to include a plethora of some of the
biggest names also in attendance including Kavya Madhavan, Arun Vijay, Mamta
Mohandasand Nikki Galrani.
Prominent attendees confirmed for the celebrations
include film star celebrities Kamal Hassan, Chiranjeevi, Mahesh Babu, Namrata
Shirodkar, Jayam Ravi, Kajal Aggarwal, Nassar, Karthi, Siddarthand Aravind Swamy.
K, Akkineni Nagarjuna, Daggubati Venkatesh, Allu Arjun, Jagapati Babu and Naga
Chaitanya
The green carpet at IIFA Utsavam will be a star -studded
affair with the biggest and the best of Indian cinema set to grace the event.
Andre Timmins, Director IIFA Utsavam said, “At IIFA, we
have always been dedicated to celebrate Indian cinema and its excellence
globally. In light of the recent tragic disaster affecting an integral part of
South India – Chennai, we took the decision of postponing IIFA Utsavam. In
light of the plight and suffering of the people of Chennai and to aid the
regeneration of the city our event has been converted into a fundraiser. We are pleased to announce that we now aim to
create reason of hope with the proceeds of our fundraising being donated in aid
of Chennai. We appeal to the film fraternity, media, corporates and fans to
join us and Be One for Chennai. We are confident South India will have never
have witnessed a greater celebration than what we have planned with IIFA
Utsavam.”
Akkineni Nagarjuna commented “It comes as great news that
the IIFA Utsavam celebrations will now take place in January as a fundraiser.
The act is a great move to not only honor excellence of South Indian cinema but
also uphold the wellbeing of the citizens residing here. I applaud the
management’s decision to extend their support to those affected by the Chennai
disaster. IIFA Utsavam will surely be one of kind celebrations of cinema and
its audiences”
Kamal Haasan said “IIFA Utsavam has emerged as a true
supporter of South India by not only celebrating the cinema but also
considerate about the well-being of its audiences. I appreciate the solidarity
the International Indian Film Academy has shown towards Chennai and I am
confident the celebrations in January are scheduled to be an even bigger
success”
Commenting on the occasion, Mahesh Babu said, “I’m
pleased to be a part of IIFA Utsavam who stand in solidarity with the city of
Chennai. In light of the tragedy that has affected so many people in the city
it is a great initiative by IIFA Utsavam to help support the plight and much
needed regeneration of Chennai with the events planned in Hyderabad. With the premiere edition of this prestigious
Awards Ceremony now only two weeks away I am looking forward to the celebration
and wish them all the best for an incredible journey that has begun with such a
meaningful start.”
IIFA Utsavam awards presentation ceremony will take place
at the Gachibowli Outdoor Stadium in Hyderabad on 24th and 25th January. The
dazzling Green carpet event will feature popular stars of films and music,
bringing together the biggest talent from across the South Indian industry.
IIFA Utsavam has been conceptualized to take South Indian
Cinema to the world and will be a massive stride towards recognizing the
increasing prominence of South Indian cinema across India &
internationally.
An initiative by Wizcraft International Entertainment,
IFA Utsavam aims to recognize and commend the best across the South Indian film
industry with a voting process based on a peer-to-peer recognition, members of
the music industry encompassing industry stalwarts, music directors, producers,
lyricists, singers, technicians, composers and leaders in the music business
vote for winners across all the categories. The votes are then tabulated by
KPMG who are the process auditors for IIFA Utsavam, after which the winners are
determined .
