Brand approaches Kareena Kapoor Khan to be special guest marketer for a day !

While we have heard of several strategies that brands adopt to encourage and stimulate their employees and staff - this particular brand is looking at a completely radical manner at motivating their employees.

We have heard of brands giving incentives, taking their employees on a holiday and even organizing regular get togethers to encourage team spirit and brain storming but a brand recently approached Kareena Kapoor Khan to be a special guest marketer for a day. 

Kareena who essays the role of a senior brand manager in R.Balki's Ki & Ka, has been approached by an F&B brand to sit in as a guest marketer for a presentation pitch . The brand wants Kareena to be guest for a day, during their marketing team pitches where they brain storm and conceptualize ideas. The beverage in question is a niche health drink and they would love Kareena to join them as they propose various ideas to market the product.

Priyanka Chopra after getting Padmshri.

Avengers at Phoenix Mall, Mumbai

Tomorrow holds an exclusive chance for you to meet your favorite superhero in person as the actual suits worn by the actors for the film- Avengers: Age of Ultron will be present at Phoenix Mills! An exciting installation of Captain America, Iron Man, Thor and The Hulk will be set up at the Phoenix courtyard that is sure to be a spectacle with a backdrop mirroring a scene from the movie too. Iron Man aficionados can step into the shoes of Tony Stark himself as they can actively be a part of the Marvel Cinematic Universe through a Virtual Reality Set Up at Phoenix Mills to experience what it is like to be an Avenger and battle enemies too.

Irfan's new film No Bed of Roses is complete

Bollywood actor Irfan Khan's upcoming international project No Bed of Roses is completed. Director of this film Mostafa Sarwar Farooqi is Bangaladeshi film director, screen writer and producer. Farooki is considered one of the leading directors of Bangladeshi Cinema. No Bed of Roses is a powerful drama film. Film shooting is compeled in just 25 days. It is a short of record. it is a major milestone for the way irfan put extra time to complete this film. Irfan have to promote his soon to be released film Madari promotion. 

Shivaay will prove Ajay Devgan as real action hero

Ajay Devgn's ambitious directorial venture 'Shivaay' has been at the cynosure of all eyes, since its unique motion posters and creatives were revealed to fans.

 For all those who can't wait for Shivaay to come to theaters, here's a very special sneak peak of the megastar shooting at a height of a staggering 2914 meters above sea level!! Situated in the Balkan Range of Mountains, Devgn chose the Vihren peak due to its impressive and powerfully dominating presence with its breathtaking high wall.

 We hear, Devgn and his team were shooting at the highest peak of Bulgaria's Pirin Mountain's at VIHREN peak in Bansko. Interestingly in 2014 the Winter Olympics were housed in the resort below the Vihren peak that Ajay Devgn decided to shoot on.

 There was heavy snowfall the night before and the temperatures unusually were running record low at the time for the season. Due to the extreme cold, Devgn suddenly got hypothermia. The Doctor advised at least 2 days of rest but Ajay Devgn was back in 30mins inspite of the temperature that they were shooting in. It was -19 degrees Celsius.

 The Doctor attributed Devgn's sudden Hypothermia to very tough terrain and lack of adequate warm clothing. While the unit was exhausted but prepped for the cold, bundled in layers of woolens; Devgn was in costume and was only clad in a T shirt and a jacket. Also the level of altitude mixed with the chopper hovering over his head blew a lot of snow and ice around the area where Devgn was isolated for these critical shots.

 The mountain specialists and guide on the shoot was also very worried as this is not a usual shoot that he has guided before.​The Bulgarian crew, though used to extreme cold conditions were also very worried at the 40mins non-stop chopper shoot that Ajay Devgn pulled off on top of the Vihren Peak while all the crew waited on a safe point below.

 Meanwhile in between all this the crew was very tense, and were trying to make frantic calls as they had to source a doctor on top of the mountain which was a trek and two ski lifts away.

 Most units would have called the day off but Devgn is a fighter. He jumped back into action in 30mins and did not let the day go waste. His spirits were high and he got the job done well.

Eros International’s & Ajay Devgn Ffilms, Shivaay is all set for a release in Diwali, 2016. The film stars Ajay Devgn and Sayesha Sehgal.