Last year, leading record label Universal Music India
announced the launch of its new sub-label ‘EMI Records India’ in collaboration
with Bollywood’s ace film director MohitSuri. The sub-label was initiated as a
one of its kind venture to find `music and entertainment’ talent that could be
curated, mentored and nurtured under expert guidance.
EMI Records India was created not just for singers but
for a wider spectrum of musical talent including musicians, composers,
lyricists, producers and DJs.
After having launched its first artiste last year - the
talented Anmoll Malik, daughter of the famed Anu Malik, the label now prepares
the launch of an exciting UK-based Punjabi production-cum-performing trio MANGO
BEATS.
Mango Beats, led by DJ Surinder also includes rappers
Illmatik and TRIX. Their major label debut single is the club banger “Akhaan”
featuring the voice of Joga Singh. A`Future House’sound over a rustic Punjabi
folk composition is what makes “Akhaan” a path-breaking track!
Says MohitSuri‘the most exciting part of EMI Records
India is finding new talent and giving them the platform to nurture and
showcase their skills. I am proud to launch Mango Beats which I've discovered
along with the EMI Records India team and I believe they have a very unique
sound to offer. This is the first time that we've signed a Producer-cum-DJ
outfit and I am confident that Producer / DJ Surinder Rattan along with his two
cutting edge rappers will bring in a fresh new age sound. I hope the audiences
enjoy their debut single “Akhaan” as much I did.’
Devraj Sanyal,Managing Director and CEO, Universal Music
Group, South Asia says,“We are eagerly looking forward to introducing Mango
Beats to our audiences! Their contemporary sound combined with their
distinctive personalities is what makes them a very exciting outfit. And
keeping to our objective of working with `entertainment and music’ talent
beyond just `singers’, we are proud to sign this Producer/DJ/Rapper
`collective’ to EMI Records India. The track "Akhaan" is a banger and
destined to become the biggest dance hit of the year!”
Mango Beats was formed after DJ Surinder Rattan roped in
rappers to push his distinct production sound to a global audience. He decided to use long-time collaborators
Illmatik and TRIX as they had built a great understanding with him, both in the
studio as well as on stage performing high energy gigs!
Speaking on the launch of their debut single, DJ
Surinder, on behalf of Mango Beats, said, “The “Akhaan” team and I cannot wait
to unleash our sound to a global audience. I thank MohitSuri and the team at EMI
Records India for providing us the platform to do this and having faith in our
music. Let the journey begin.”
“Akhaan” from the Mango Beats is available digitally
worldwide exclusively on EMI Records India
